8 Steps to HUMANIZE AI Content!

Surfer
2 May 202406:59

TLDRIn this video, Tom from Surfer discusses the use of AI-generated content and its detectability by search engines like Google. He emphasizes that while Google can't always distinguish AI-written content, the focus should be on delivering valuable, high-quality, and original content. Tom offers tips on humanizing AI content, including customizing input, sharing personal insights, using first-person pronouns, fact-checking, communicating authority, and avoiding cliches. He suggests treating AI-generated content as a first draft and refining it to ensure it appeals to both search engines and readers.

Takeaways

  • 😀 AI-generated content is increasingly used for SEO purposes, with 80% of users affirming its use.
  • 🧐 Google and other search engines are capable of detecting AI-generated content, but they don't penalize it as long as it's high quality and original.
  • 🤖 AI algorithms learn from human-written text and improve over time, making it challenging for search engines to distinguish between AI and human writing.
  • 🚫 Search engines prioritize content value to users rather than the method of content production, as long as it doesn't manipulate search rankings with low-quality content.
  • 📈 High-quality content is defined by Google as demonstrating expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
  • 🛠️ AI can assist in creating content with these qualities, but it must be used correctly to avoid spammy behavior and search engine penalties.
  • 🙅‍♂️ Users dislike content that sounds impersonal and AI-generated, highlighting the importance of humanizing AI content.
  • 💡 To humanize AI content, customize your input for better output, and use AI to streamline the research and writing process.
  • 📝 Add personal insights and first-person pronouns to make content more trustworthy and engaging.
  • 🔍 Fact-check AI content and include citations to ensure accuracy and authority.
  • 📈 Incorporate relevant statistics, case studies, and real-life examples to support the content's credibility.
  • 📝 Rewrite overused AI phrases and cliches to make the text sound more human-like.
  • 🗣️ Use the active voice instead of passive voice to make content more engaging and natural.
  • ✍️ Edit AI-generated content like a human, varying sentence and paragraph lengths to mimic human conversation flow.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is discussing AI-generated content, its detection by search engines like Google, and tips on how to humanize AI content to make it sound more natural and valuable to users.

  • According to the survey conducted by Surfer, what percentage of users use AI tools to generate SEO content?

    -According to the survey, 80% of responders use AI tools to generate SEO content.

  • What do most people care about regarding AI-generated content and search engines?

    -People care about whether Google or other algorithms can detect the content as AI-generated and whether the content delivers value to users.

  • What does Google primarily care about in terms of content creation?

    -Google primarily cares about whether the content being created delivers value to users, regardless of how the content is produced.

  • What does Google define as high-quality content?

    -Google defines high-quality content as content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

  • What is considered as misuse of AI in content creation that could lead to penalties?

    -Misuse of AI includes mass-producing articles at scale without humanizing them first, which is considered spammy behavior aimed at manipulating search engine rankings.

  • How can AI be used to streamline content creation efforts?

    -AI can be used to streamline content creation by cutting hours of research and writing processes, allowing for a draft to be ready in less than 20 minutes.

  • What is the first tip given to humanize AI content?

    -The first tip is to customize your input, as better input will result in better output. This involves being as specific as possible with what you are asking of the AI tool.

  • Why is it important to share personal insights and enhance AI content with them?

    -Sharing personal insights and enhancing AI content with them shows firsthand experience on the topic, making the content more trustworthy and satisfying Google's E-E-A-T ratings.

  • What is the significance of using first-person pronouns in AI-generated content?

    -Using first-person pronouns like 'I', 'we', and 'my' can make the content feel more personal and engaging, which has been shown to have a positive correlation with rewarding website performance and Google's updates.

  • Why is it necessary to fact-check AI content?

    -It is necessary to fact-check AI content because, like humans, AI can make mistakes, and fact-checking ensures the accuracy of the information provided.

  • How can AI-generated content be improved to sound more humanlike?

    -AI-generated content can be improved to sound more humanlike by avoiding overused phrases, using the active voice, varying sentence and paragraph lengths, and replacing jargon with simpler, everyday language.

  • What should be done with AI-generated articles before publishing them?

    -AI-generated articles should be treated as first drafts and refined using the tips shared in the video, such as customizing input, adding personal insights, using first-person pronouns, fact-checking, and rewriting overused phrases, to turn them into high-value pieces that both search engines and readers will appreciate.

Outlines

00:00

🤖 Understanding AI-Generated Content & Its Impact on SEO

Tom from Surfer introduces the topic of AI-generated content and its detectability by Google. He mentions a survey indicating that 80% of users employ AI for SEO content creation, with 75% preferring the content to be undetectable as AI-generated. Tom explains that while AI algorithms improve, they still mimic human writing and that search engines prioritize valuable content over its origin. He emphasizes the importance of creating high-quality, original content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). AI can assist in content creation, but it should be used correctly to avoid spammy behavior and penalties. Personalizing AI content and adding a human touch are crucial. Tips for humanizing AI content include customizing input, sharing personal insights, using first-person pronouns, fact-checking, and supporting content with authority and credibility.

05:01

📝 Enhancing AI Content with Human-like Qualities

The paragraph discusses strategies for making AI-generated content more engaging and human-like. It suggests avoiding clichés and overused phrases that are typical of AI writing, such as 'delve into' or 'embark on the digital landscape.' The use of the active voice is recommended over the passive voice to make content more readable and engaging. A brief example is provided to illustrate the difference. The paragraph also advises varying the length of sentences and paragraphs to mirror natural human conversation and replacing jargon with simpler language. It concludes by advising that AI-generated articles should be treated as first drafts, refined through the provided tips, to create high-value content that both search engines and readers will appreciate. A link to a related article on humanizing AI content is mentioned for further reading.

Mindmap

Keywords

💡AI generated content

AI generated content refers to any written material that is created using artificial intelligence tools. In the context of the video, it is a hot topic because it raises questions about whether search engines like Google can detect such content and if it impacts search rankings. The video script discusses the importance of making AI content sound humanlike and not just a product of automation, as search engines prioritize content that delivers value to users.

💡Google detection

Google detection refers to the ability of Google's search algorithms to identify content that has been generated by AI. The script mentions that while it can be difficult for search engines to distinguish between human-written and AI-generated content, Google does not penalize AI content as long as it is not used to manipulate search rankings with low-quality or unoriginal material.

💡Humanlike

To make AI content sound more 'humanlike' means to infuse it with a personal touch, intuition, and the ability to connect seemingly unrelated ideas, which are qualities that AI currently lacks. The video emphasizes the importance of adding a human touch to AI-generated content to improve brand reputation and ensure the content is engaging and trustworthy.

💡High-quality content

High-quality content, as defined by Google, is content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). The script explains that AI can assist in creating such content, but it must be used correctly and not just for mass production without humanization.

💡Spammy behavior

Spammy behavior in the context of the video refers to the mass production of articles at scale using AI without humanizing them first. This practice is considered an attempt to manipulate search engine rankings and can lead to penalties for the site involved.

💡Customize input

Customizing input means providing specific and detailed instructions to the AI tool to achieve better output. The script suggests that being as precise as possible with what you ask the AI to do can lead to higher quality content that is more aligned with the user's needs.

💡Personal insights

Incorporating personal insights and stories into AI content is a way to add a layer of authenticity and trustworthiness. It shows firsthand experience on the topic, which can enhance the content's value and appeal to both users and search engines.

💡First person pronouns

Using first person pronouns such as 'I', 'we', and 'my' in the text can make the content feel more personal and engaging. The script cites a study that found using first person pronouns had a strong positive correlation with rewarding website performance and Google's updates.

💡Fact-checked AI content

Fact-checking AI content is important because, like humans, AI can make mistakes. The script advises verifying the claims made by AI and including citations to ensure the content is accurate and reliable.

💡Authority

Communicating authority in content involves supporting it with relevant statistics, case studies, and real-life examples. The script suggests using bylines that convey expertise and credibility, providing background information about the content creators and their areas of excellence.

💡Overused phrases

AI tools often generate content that includes cliches and overused phrases, which can be a giveaway to AI detectors. The script advises spotting and rewriting such phrases to make the AI-generated text sound more humanlike and engaging.

💡Active voice

Using the active voice in writing makes the content more straightforward, fluff-free, and engaging. The script provides an example of how passive voice can be converted to active voice to improve the natural flow and readability of the content.

💡Editing

Editing AI content like a human involves varying the length of sentences and paragraphs to mirror the natural flow of human conversation. It also includes replacing jargon or less common words with simpler language that readers are more likely to understand and relate to.

Highlights

AI-generated content is a hot topic, with many users concerned about Google's ability to detect it.

80% of respondents in a survey by Surfer reported using AI tools to generate SEO content.

75% of respondents agreed that it's important the content is not detectable as AI-generated by Google or other algorithms.

AI algorithms are trained on human-written text and continue to improve at replicating it, making it difficult for search engines to distinguish between human and AI-written content.

Search engines prioritize content that delivers value to users, regardless of whether it is produced by AI or a human.

Google defines high-quality content as content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

AI can assist in creating content that demonstrates E-E-A-T, but it must be used correctly to avoid spammy behavior.

Mass-producing articles at scale without humanizing them first is considered spammy and may lead to site penalties.

80% of survey respondents admitted to not liking when AI content sounds like it's written by AI.

AI lacks the ability to draw on personal experiences, make intuitive leaps, and connect unrelated dots like humans can.

AI can streamline content creation by reducing research and writing time, allowing for a focus on adding a human touch.

Customize your input to the AI tool for better output; detailed prompts can improve the quality of AI-generated content.

Enhance AI content with personal stories and insights to demonstrate firsthand experience and increase trustworthiness.

Incorporate first-person pronouns into the text to make content feel more personal and engaging.

Fact-check AI content and include citations to ensure accuracy and credibility.

Communicate authority by supporting content with relevant statistics, case studies, and real-life examples.

Rewrite overused phrases and cliches to avoid detection by AI detectors and make the text sound more humanlike.

Use the active voice to make AI-generated content more engaging and natural-sounding.

Edit AI content like a human, varying sentence and paragraph length to mirror human conversation.

Replace jargon with simpler, everyday language to make the content more relatable to readers.

Treat AI articles as first drafts and refine them using the provided tips to create high-value content for both search engines and readers.