AI for SEO: How to Generate Rankable Content at Scale
TLDRIn this video, the speaker discusses strategies for generating rankable content at scale using AI tools. They start by using chat functionalities for brainstorming blog post topics, focusing on ideas rather than keywords. After selecting interesting topics, they use AI to generate keywords and verify them with SEO tools. The workflow then automates the creation of a content brief, outline, and draft, which is further optimized in SEO tools. The speaker emphasizes the importance of human input in the editing process to ensure the content is engaging and actionable. They also highlight the efficiency of using workflows for content creation, allowing for the rapid generation of drafts that score well in SEO. By leveraging AI and smart hiring of freelancers, the process is streamlined to produce high-quality content without bottlenecks.
Takeaways
- 🚀 Use chat tools like AI for brainstorming blog post topics, not for writing the entire post, to maintain scalability and quality.
- 🔍 Start with topic ideas rather than keywords to ensure content is driven by interesting subjects, not just SEO opportunities.
- 📝 Generate more topic ideas than needed, expecting to use around 30-50% of the initial ideas to allow for selection and refinement.
- 🔑 After selecting topics, use AI to brainstorm keywords for each, and then verify these keywords with SEO tools to ensure they have search volume.
- 🛠️ Implement workflows to automate the creation of content outlines and drafts based on chosen keywords, streamlining the content creation process.
- ✅ Use SEO tools to score and optimize the initial draft, ensuring it meets a minimum standard before sending it to writers.
- 📚 Convert the generated draft into a human-readable format, making necessary adjustments for structure and SEO best practices.
- 🖋️ Hire skilled freelance writers to refine the draft, focusing on making the content human, actionable, and aligned with the desired narrative.
- 📈 Maintain a human-in-the-loop to guide the process, ensuring the final content is not just informative but also engaging and well-structured.
- 🔗 Ensure that the content strategy includes a balance of different types of content like SEO plays, thought leadership, and use case pages.
- ⏱️ Manage the content creation process efficiently by prepping a batch of drafts at the beginning of the month for writers to work on.
Q & A
What is the primary use of chat in the content creation process described in the transcript?
-The primary use of chat in the content creation process is as a brainstorming tool to generate blog post topics and keywords, rather than writing the blog post itself.
Why does the speaker prefer starting with topics rather than keywords when generating content?
-The speaker prefers starting with topics to ensure that the content is driven by ideas and not just by SEO keywords, which can make the content feel dry and opportunistic.
How does the speaker use workflows to create content at scale?
-The speaker uses workflows to automate the process of searching Google for a keyword, extracting headings from top-ranking articles, finding related keywords, building a content brief, creating a content outline, and writing long-form content.
What is the role of the SEO tool in the content creation process?
-The SEO tool is used to verify the keywords generated by the chat, ensuring they have volume and potential for ranking, and to avoid cannibalizing existing content.
How does the speaker ensure the generated content is optimized for SEO?
-The speaker ensures the generated content is optimized for SEO by using an SEO tool to score the content, checking for the right keywords, language, and narrative structure, and making necessary edits before handing it over to freelance writers.
What is the importance of having a human in the loop during the content creation process?
-Having a human in the loop is important for providing strategic and creative input, making decisions on which topics and keywords to use, and for editing and optimizing the generated content to ensure it is high-quality, actionable, and engaging.
How does the speaker approach the challenge of creating a large volume of content every month?
-The speaker approaches this challenge by using a combination of chat and workflows to generate a high volume of topics and keywords, then creating a first draft that scores well for SEO, and finally handing it over to skilled freelance writers for final touches.
What is the significance of the 'workflow' tool in generating social media content?
-The 'workflow' tool is significant as it automates the process of creating social media content from the draft of the long-form content, ensuring consistency in voice style and streamlining the distribution process.
How does the speaker ensure the content is not just informational but also engaging and actionable?
-The speaker ensures the content is engaging and actionable by instructing freelance writers to flesh out sections with detailed, actionable tips and by using chat to convert bullet points into individual headings for better structure.
What is the speaker's strategy for dealing with the bottleneck in content marketing?
-The speaker's strategy involves hiring smart, trusted freelance writers and providing them with well-scored drafts, thus avoiding the need for extensive editing on the back end which can cause bottlenecks.
How does the speaker use the 'chat' tool for keyword generation?
-The speaker uses the 'chat' tool to brainstorm keywords for the topics they have selected, which are then verified in an SEO tool to ensure they have search volume and potential for ranking.
What is the final step in the content creation process described by the speaker?
-The final step in the content creation process is handing over the optimized draft to freelance writers, who are responsible for making the content human, ensuring correct keyword usage, and maintaining the desired narrative and structure.
Outlines
🤖 Using AI for Blog Post Creation and SEO
The speaker discusses their process for creating blog posts and SEO-based content using AI tools. They use chat as a brainstorming assistant to generate blog post topics, focusing on ideas rather than keywords initially. The speaker emphasizes the importance of creating content at scale while maintaining high quality, and outlines how they use chat for topic generation and workflows for content creation. They also explain their shift from keyword-driven content to topic-driven content to enhance creativity and engagement.
🔍 Keyword Research and Content Workflows
The speaker describes their detailed process for keyword research and content creation using AI and SEO tools. They generate a list of keywords for selected blog post topics and verify these keywords using an SEO tool. The speaker then uses workflows to automate parts of the content creation process, such as searching Google for the keyword, extracting headings, finding related keywords, building a content brief, and writing long-form content. They also mention chaining workflows together for efficiency, separating blog and social media content creation for clarity, and the importance of human input in editing and optimizing the content.
📝 Editing and Finalizing Content with Freelancers
The speaker talks about the final stages of content creation, where they convert the AI-generated draft into a more human-like format. They use an editing tool to score the draft and identify areas that need improvement. The speaker highlights the role of freelance writers in refining the content, ensuring it uses the correct keywords, language, and narrative structure. They also discuss the importance of hiring competent freelancers to avoid content marketing bottlenecks and the inefficiency of excessive backend editing. The speaker concludes by inviting questions on LinkedIn and expressing enjoyment in sharing their process.
Mindmap
Keywords
💡AI for SEO
💡Chat Tools
💡Workflows
💡Keyword Research
💡Content Brief
💡SEO Tool
💡Thought Leadership
💡Use Case Pages
💡Freelancers
💡Content Optimization
💡Social Media Content
Highlights
The speaker uses AI chat as a brainstorming tool to generate blog post topics for SEO-based content creation.
AI is not used to write the entire blog post, but rather to assist in the initial stages of idea generation.
The process begins with generating 10 blog post topics related to market leaders implementing AI, without starting with keywords.
The speaker emphasizes the importance of topic and idea generation over keyword-driven content creation.
Workflows are used to automate the creation of content drafts, including keyword research and content outlines.
The speaker uses AI to generate 30 ideas and then selects the most interesting ones for further development.
For each selected topic, the AI is tasked with brainstorming five potential keywords to target.
The keywords generated by AI are verified using an SEO tool to ensure they have search volume and potential.
Workflows are chained together to automate the drafting of long-form content and social media posts.
The speaker emphasizes the role of human input in the loop, especially in editing and refining the AI-generated drafts.
Freelance writers are given drafts that score well in SEO to ensure they are optimized before further human editing.
The final draft is expected to be humanized, actionable, and structured in a way that tells a coherent story.
The speaker discusses the importance of hiring smart, trusted freelancers to avoid content marketing bottlenecks.
The process allows for the creation of 20 drafts that score 60 or higher in about 4 to 5 hours.
The speaker advises against micromanaging freelancers and emphasizes trusting their expertise.
The workflow system is designed to create a scalable and efficient content creation process for SEO-focused blogs.
The speaker demonstrates the use of AI and workflows to overcome challenges in traditional content creation methods.
The final content is expected to highlight the benefits of AI in content creation and how it improves upon traditional methods.
