Config 2024: A new opportunity to make great software (Henry Modisett, perplexity.ai)

Figma
27 Jun 202420:58

TLDRHenry Modisett, leading the design team at perplexity.ai, discusses the potential of great software in solving problems and enhancing human experiences. He emphasizes the role of AI in rethinking processes and tools, focusing on user-centric design. Modisett highlights the importance of speed, usefulness, and trustworthiness in software, sharing insights on collaboration between designers and engineers, the evolution of design processes, and the impact of AI. He concludes by stressing the need for intuitive, efficient interfaces that empower users and make technology truly valuable.

Takeaways

  • 💡 The potential of software is unmatched due to its ubiquity and ability to solve problems and bring joy.
  • 🛠️ Software creators aim to make software great for its impact on users, not just for the sake of creation or pride.
  • 🚀 We are in a unique moment where technological innovation is outpacing application, offering opportunities to rethink processes and tools.
  • 🔮 There's uncertainty about the future of software design, but focusing on the mission and core problems can guide creators.
  • 🎨 Henry Modisett leads the design team at Perplexity, aiming to create an 'answer engine' that simplifies accessing information.
  • 🤖 AI is leveraged heavily in creating this engine, but the focus is on user benefits rather than the AI technology itself.
  • 🔄 The collaboration between designers and engineers has evolved into more of a conversation, aided by coding and AI tools.
  • 📈 Designers' output has increased exponentially due to decentralized processes and the adoption of new tools.
  • 🌐 Personalized experiences are becoming more feasible, allowing for dynamic and non-deterministic software outcomes.
  • 🎭 The challenge for designers is to create interfaces that manage complexity while providing simple, intuitive user experiences.
  • 🔑 Consistent reliability in speed, usefulness, and trustworthiness is key to building a successful software product.

Q & A

  • What does Henry Modisett believe is the primary reason for creating great software?

    -Henry Modisett believes that the primary reason for creating great software is its ability to solve problems, bring joy, and enhance human experiences, rather than just for the fun of creating or producing artifacts that creators are proud of.

  • What is the special moment in software creation that Henry refers to in his talk?

    -The special moment Henry refers to is when technological innovation is outpacing our ability to apply it, leading to new AI experiments, demos, papers, and products every week, offering the opportunity to rethink how everything works.

  • What does Henry mean by 'technology is not useful on its own but becomes useful when applied'?

    -Henry means that technology in isolation does not provide value; it is only when it is applied to solve problems or enhance experiences that it becomes a useful tool for users.

  • What is the role of the design team at Perplexity according to Henry Modisett?

    -The design team at Perplexity, led by Henry, focuses on creating an answer engine that provides immediate and accurate answers to any question in a user's own words, aiming to make something previously impossible feel simple and obvious.

  • How does Henry describe the collaboration process between designers and engineers at Perplexity?

    -Henry describes the collaboration process as a conversation rather than a handoff, with designers coding and using code generation tools and prompt engineering, focusing on the ongoing evaluation of quality and molding the product together for the users.

  • What impact has the use of AI had on the output of the design team at Perplexity?

    -The use of AI at Perplexity has led to an explosion in the output of the design team, enabling them to write more code with less ability, prototype and explore more, and rapidly find new ways to express themselves through various media like videos, images, and even a podcast.

  • What is the high bar of consumer product design that Henry mentions?

    -The high bar of consumer product design, according to Henry, is creating a product that feels so simple and obvious in its use that users cannot imagine it working any other way, which is the standard they aim to meet at Perplexity.

  • How does Henry view the application of AI in solving problems?

    -Henry views the application of AI as a tool that can do things that felt impossible not very long ago, but it must be used thoughtfully and with an understanding of its power, limitations, and trajectory to make real advancements.

  • What are the four principles that guide every decision at Perplexity?

    -The four principles that guide every decision at Perplexity are speed, usefulness, trustworthiness, and reliability. They aim to make the product fast, useful every day, trustworthy by showing sources, and reliable every single time it is used.

  • How does Henry define the user experience for Perplexity's product?

    -Henry defines the user experience for Perplexity's product as one that is fast, utilitarian, and streamlined, where the user can make a request and have it delivered without any extra cognitive load or unnecessary interface elements.

Outlines

00:00

🤖 The Power and Responsibility of Software Design

In this paragraph, the speaker, Henry, expresses his passion for software creation and its profound impact on people's lives. He emphasizes that the ultimate goal of software is to enhance human experiences, not just to create for the sake of creation. Henry highlights the current pace of technological innovation and the immense opportunity it presents to rethink and improve existing processes. He acknowledges the uncertainty around the future of software design but encourages focusing on the mission and the problems being solved. Henry introduces himself as the leader of the design team at Perplexity, a company that has built an 'answer engine' to provide immediate and accurate answers to any question, aiming to make the previously impossible feel simple and intuitive.

05:00

🛠️ Evolving Design Processes and AI Integration

This paragraph delves into the evolving collaboration between designers and engineers, facilitated by coding, code generation tools, and prompt engineering. The focus has shifted from the mechanics of building to an ongoing evaluation of quality. Designers are now capable of producing a wider range of outputs, including code, brand elements, and various media, thanks to decentralized processes and new tools. Henry discusses the magic that happens when designers with great intuition are given the power to create anything, leading to innovative solutions that were previously difficult to scale. He provides examples of how AI can reorganize and present information in new ways, tailoring experiences to individual preferences and learning styles.

10:01

🎨 Balancing Complexity and Personalization in Design

The speaker discusses the challenges of managing complexity in software design, especially with the introduction of AI. He talks about the importance of maintaining focus, hierarchy, and capability while continuously adding new features. Henry emphasizes the need for a clear purpose and the use of UI to express that purpose visually. He also addresses the challenge of designing for a wide range of user skills and the importance of creating UI that can adapt to each person's needs. The paragraph touches on the concept of building machines that are dynamic and non-deterministic, where every use results in a different outcome, and the importance of starting simple and molding the product until it becomes valuable.

15:01

🔍 The Role of AI in Simplifying and Enhancing User Interfaces

Henry explores how AI can compress complexity into simple user interface patterns, allowing users to perform sophisticated tasks with simple actions. He provides an example of using AI to easily edit a photo, which would have required complex skills and tools in the past. The speaker discusses the importance of using familiar UI elements at the right time and ensuring that the interface is intuitive and obvious, even when performing tasks that were previously impossible. He also addresses the challenge of creating predictable outcomes from systems that are inherently unpredictable and the importance of guiding users through this process.

20:02

🚀 Building Perplexity: Principles and User Experience

In this final paragraph, Henry outlines the principles that guided the development of Perplexity, focusing on speed, usefulness, trustworthiness, and reliability. He discusses the decision to avoid building a chat product in favor of a more utilitarian approach that delivers answers directly and efficiently. Henry shares the initial mockup and the iterative process of refining the product based on user experience principles. The goal is to create a product that can provide comprehensive answers, including text, sources, images, and videos, tailored to individual learning needs. The speaker concludes by emphasizing the importance of design in making technology valuable and accessible in people's lives.

Mindmap

Keywords

💡Software

Software refers to programs or applications that run on a computer or device to perform specific tasks or functions. In the context of the video, software is highlighted as a valuable tool for solving problems and enhancing human experiences. The speaker emphasizes the importance of creating great software that is not only enjoyable to build but also beneficial for users, as it can significantly impact people's lives.

💡AI

AI, or artificial intelligence, is a branch of computer science that aims to create machines capable of intelligent behavior. The script discusses the integration of AI in software development, where it is used to perform tasks that were previously impossible, thus changing the way software is designed and used. The speaker mentions leveraging AI to create an 'answer engine' that can provide immediate and accurate responses to user queries.

💡Design

Design in the video is presented as the process of creating and improving the user experience of software. It is not just about aesthetics but also about functionality and usability. The speaker, Henry, discusses the role of design in shaping the mission behind software work, focusing on the core problem it aims to solve and how technology can be applied to enhance human experiences.

💡Perplexity

Perplexity, as mentioned in the script, is the company where the speaker leads the design team. They have created an 'answer engine' that uses AI to provide immediate answers to any question in a user's own words. The concept of perplexity in this context is about creating a new way for people to get information, emphasizing simplicity and effectiveness in software design.

💡User Experience

User experience (UX) is the overall experience a user has while interacting with a product or service. The script underscores the importance of making software that is great because of its impact on the user experience. It discusses the need for software to be fast, useful, and trustworthy, which are all aspects of a positive user experience.

💡Collaboration

Collaboration is the process of working together to achieve a common goal. In the script, the speaker talks about the evolving collaboration process between designers and engineers, moving from a handoff model to a more conversational approach. This change is attributed to the use of coding, code generation tools, and prompt engineering, which allow for a more dynamic and continuous evaluation of the quality of the software being developed.

💡Code Generation

Code generation refers to the process of automatically creating code, often with the help of AI or other tools. The script mentions the impact of code generation tools on the design process, allowing designers to write more code with less ability and to prototype and explore more rapidly, thus expanding their output capabilities.

💡Machine Learning

Machine learning is a subset of AI that enables computers to improve at tasks through experience. The speaker discusses how machine learning is used in software to create personalized experiences for users, such as in social product feeds and notification systems, by guessing what content to show each person based on their preferences and behavior.

💡UI/UX Design

UI/UX design refers to the design of user interfaces (UI) and user experiences (UX). The script talks about the challenges of UI/UX design in the context of AI, where the goal is to create simple and intuitive interfaces that can execute complex tasks behind the scenes. The speaker also mentions the importance of designing UI elements that are bulletproof and can adapt to various content types.

💡Personalization

Personalization is the customization of an experience or product to suit an individual's preferences or needs. In the video, personalization is discussed as a key aspect of modern software design, where AI and machine learning are used to create unique experiences for each user, making products feel simple and tailored to their individual needs.

💡Product Reliability

Product reliability refers to the consistency and dependability of a product's performance. The script emphasizes the importance of building reliable software that performs well every time it is used, as this reliability is what builds user trust and fandom. The speaker mentions that the product should be fast, useful, and trustworthy every single time to ensure a high level of reliability.

Highlights

The potential of software is unmatched due to its ubiquity and ability to solve problems and bring joy.

Good software serves as a conduit for human experience, impacting millions through daily decisions made by creators.

A special moment in tech where innovation outpaces application, offering opportunities to rethink processes and tools.

Uncertainty in design's role and software creation's future calls for a focus on mission and core problem-solving.

Technology's usefulness comes from its application; a fundamentally optimistic position is key for improvement.

Henry Modisett introduces himself as the design team lead at perplexity.ai, creators of an 'answer engine'.

The 'answer engine' aims to provide immediate, accurate answers to any question in a user's own words.

AI is leveraged in the 'answer engine', but the focus is on user benefits rather than the AI itself.

AI can make the previously impossible possible, but it requires thoughtful application for impact.

The speaker emphasizes rethinking product or process approaches in light of AI's capabilities.

Collaboration between designers and engineers has evolved into more of an ongoing conversation.

Designers' output has expanded dramatically due to new tools and abilities to prototype and explore.

The ability to generate and reorganize information allows for personalized learning experiences.

AI enables dynamic, non-deterministic outcomes, requiring a different approach to design and user experience.

Designing for AI involves managing complexity while maintaining focus and capability in the UI.

Perplexity's design principles prioritize speed, usefulness, trustworthiness, and consistency in user experience.

The development of perplexity started with a simple web app, focusing on a streamlined question-to-answer experience.

Great design is about making the things we interact with more valuable through thoughtful application of technology.