Create Animated Social Posts | Adobe Express Masterclass

Katrina Torihas, the Adobe Express evangelist and content creator, welcomes viewers to an Adobe live and Adobe Express master class. She introduces herself and engages with the audience in the chat, mentioning that she is monitoring all three chats. She expresses excitement about the class and the new Adobe Express beta, which is the focus of the session. Katrina invites viewers to share their experiences with the beta and asks for feedback or questions.

The presenter provides an overview of the new Adobe Express beta, highlighting its features and how to access it for free. She explains the new navigation bar, the categorization of templates, and the inclusion of generative AI powered by Adobe Firefly. The presenter also discusses the new organization of assets, the ability to start from a PDF, and the integration of audio from Adobe Stock. She guides viewers through the interface, including the 'Your Stuff' section, which consolidates projects, folders, brands, and libraries.

Katrina demonstrates the new inline text editing feature in Adobe Express, which allows users to type directly into text boxes. She points out the streamlined interface with all editing tools and refinements now located on the left side, and the layers panel consolidated on the right. She also shows the reorganized media library, which includes photos, videos, and audio assets, as well as design assets like backgrounds, shapes, and icons.

The presenter decides to create a fictional shop post for scrunchies and hair accessories. She utilizes the text-to-image generator feature of Adobe Express, powered by Adobe Firefly, to create custom scrunchie designs based on her prompts. She experiments with generating images of scrunchies with various styles and patterns, making adjustments to the generated images such as removing backgrounds and changing colors.

Katrina attempts to use AI to generate images of hair clips and bobby pins, noting the challenges in creating accurate representations of these items. She discusses the importance of crafting effective prompts for AI and shares her trials with generating various hair accessory images. Despite some humorous misinterpretations by AI, she appreciates the potential of AI in the creative process.

The presenter continues to work on creating a unique hair accessory shop display, using AI to generate images of headbands and other accessories. She discusses the process of refining the AI-generated images and incorporating them into her design. Katrina also explores the use of AI for creating backgrounds and adjusting the colors and effects to fit her branding.

Katrina shares her personal tip for using the text-to-image feature to create custom gradients and patterns for backgrounds. She demonstrates how to generate a pastel purple, pink, and blue gradient background with gold sparkles. She explains how to adjust the generated image's contrast, brightness, and saturation, and how to use these backgrounds in designs for a cohesive look.

The presenter shows how to animate social media posts in the Adobe Express beta. She adds animations to different elements of her design, adjusts the timing of animations, and uses the timeline feature to sequence the animations. Katrina also demonstrates how to add music to the animated post, creating a dynamic and engaging social media story.

Katrina concludes the master class by summarizing the key points covered in the session. She encourages viewers to try out the Adobe Express beta and share their creations. She also invites them to join the Adobe Express Discord community to share their work, discoveries, and tips. The presenter thanks the audience for watching and wishes them a happy Friday.