Do People Buy Printable Wall Art On Etsy? Are Printables Even Profitable? 🧐

Kittl
14 Apr 202403:06

TLDRThe video transcript discusses the popularity and profitability of printable wall art on Etsy. The speaker shares personal experiences of purchasing such art to decorate a nursery, emphasizing the appeal of customizing frames and sizes. The summary also highlights the desire of consumers to support small businesses, particularly those run by fellow parents who understand their target audience's needs. The transcript addresses common doubts about the viability of selling printable art and shares insights on why customers choose to buy these products, including the ability to personalize and the support for creators. The speaker encourages artists to offer multiple sizes and customization options to cater to various customer preferences.

Takeaways

  • 🎨 People do buy printable wall art on platforms like Etsy, valuing the ability to customize frames and sizes.
  • 🤰 The speaker personally purchased printable wall art for a nursery, emphasizing the importance of personalization.
  • 🖼️ Customers appreciate the option to select their own frames, which adds a personal touch to the art pieces.
  • 📏 The ability to choose the size of the art is crucial for buyers, as it allows them to fit the decor of their space.
  • 🌟 Supporting other creators and small businesses is a significant motivation for some buyers on Etsy.
  • 👶 Many shops selling nursery or children's printables are run by parents who understand their target audience's needs.
  • 💡 The speaker suggests that sellers should offer multiple sizes for each piece to maximize customer options.
  • 📈 Offering customization options can be a key differentiator for sellers in the competitive market of printable art.
  • 📦 The convenience of printable art, such as not having to deal with shipping bulky framed items, is a plus for online shoppers.
  • 😄 There's a community aspect to buying on Etsy, where buyers resonate with sellers and enjoy supporting them.
  • ❓ Despite common doubts about the viability of selling printable art, the speaker's experience proves it can be profitable.

Q & A

  • Why do people buy printable wall art on Etsy instead of buying pre-framed art from a shop?

    -People buy printable wall art on Etsy because it allows them to customize the frames, choose the exact size they want, and they get to support small businesses or parents who run these shops, resonating with their target audience.

  • What are some reasons that make printable wall art appealing for customers?

    -Printable wall art is appealing because customers can choose their own frames, customize the size, and they enjoy the flexibility of printing and framing the art themselves. It also provides a way to support other small business owners or parents who are creating these products.

  • Why do some people have doubts about the profitability of selling printables on Etsy?

    -Some people are skeptical because they question the demand for printable art when physical, pre-framed art is available. They may also wonder if the time and effort put into creating such products is worth it, especially before they have made their first sale.

  • How can sellers on Etsy offer more value to their customers with printable wall art?

    -Sellers can offer multiple sizes within each piece, allowing customers to choose how they want to display the art, whether on a desk or a wall. This provides customers with more options and makes the product more versatile.

  • What is the importance of customization in the appeal of printable wall art?

    -Customization is important because it allows customers to personalize the wall art to fit their specific preferences and home decor. This personal touch can make the art more meaningful and satisfying for the customer.

  • Why do some customers prefer to print the art themselves rather than buying it pre-printed?

    -Customers may prefer to print the art themselves to have control over the quality of the print and the framing process. This also allows them to choose the timing and location of printing, which can be more convenient.

  • What motivates some sellers to create and sell nursery-themed printable wall art on Etsy?

    -Many sellers who create nursery-themed printable wall art are parents themselves or have experience looking after children. This gives them insight into the needs and preferences of their target audience, allowing them to create products that resonate well with customers.

  • How does the community aspect play a role in the popularity of printable wall art on Etsy?

    -The community aspect is significant because customers often want to support small business owners and parents who are running these shops. This sense of community and mutual support contributes to the popularity of printable wall art on Etsy.

  • What are some unique selling points of printable wall art that distinguish it from traditional framed art?

    -Printable wall art offers the unique selling points of customization, flexibility in sizing, and the ability to support individual artists or small businesses. It also allows customers to match the art closely with their existing decor and personal tastes.

  • How does the script suggest sellers can enhance their customers' experience with their printable wall art?

    -The script suggests that sellers should offer their customers a variety of sizes and framing options, allowing them to customize the wall art to fit their specific needs and preferences. This enhances the customer experience by making the product more personal and versatile.

  • What is the general sentiment towards the purchase of printable wall art on Etsy as depicted in the script?

    -The general sentiment in the script is positive, highlighting the benefits of customization, support for small businesses, and the personal satisfaction customers get from choosing and displaying their own printable wall art.

  • Why might someone choose a specific Etsy shop for their printable wall art?

    -A customer might choose a specific Etsy shop for their printable wall art because they resonate with the shop owner's story, appreciate the niche focus of the products, or are drawn to the unique designs offered by the shop.

Outlines

00:00

🖼️ Personalizing Wall Art with Print Shops

The speaker discusses their recent purchase of printable wall art from a specific shop to decorate their nursery. They highlight the benefits of buying printable art, which include the ability to choose one's own frames and sizes, as well as the satisfaction of supporting other small businesses, often run by fellow parents who understand the target audience's needs. The speaker also emphasizes the importance of offering multiple sizes for each piece to allow customers to customize their wall art according to their preferences and display options.

Mindmap

Keywords

💡Printable Wall Art

Printable wall art refers to digital artwork that customers can purchase and print themselves. It is a popular choice for those who want to customize their own frames and sizes, as well as for those who appreciate the flexibility and cost-effectiveness of this format. In the video, the speaker mentions purchasing four pieces of printable wall art to decorate a nursery, highlighting the personalization aspect and the ability to choose the exact frame and size desired.

💡Etsy

Etsy is an online marketplace primarily known for handmade, vintage items, and craft supplies. It has become a platform where artists and small business owners can sell their unique products, including printable wall art. The video discusses the profitability and popularity of selling such items on Etsy, emphasizing the appeal of supporting small creators and the resonance with the target audience.

💡Customization

Customization is the process of adapting or tailoring products to meet individual preferences and needs. In the context of the video, customization is a key selling point for printable wall art, as it allows buyers to select their preferred frames, sizes, and even the specific design elements that resonate with them. The speaker's decision to buy from a specific shop for nursery decoration exemplifies the importance of customization in the purchasing decision.

💡Supporting Small Businesses

Supporting small businesses is a common motivation for customers who choose to buy from platforms like Etsy. The video emphasizes the satisfaction of supporting other creatives and parents who run their own shops. This sense of community and mutual support aligns with the ethos of Etsy and is a significant factor in the appeal of purchasing printable wall art from small, niche shops.

💡Nursery Decor

Nursery decor refers to the design and decoration elements used in a room specifically designed for a baby or young child. In the video, the speaker shares their experience of purchasing printable wall art for a nursery, noting the importance of choosing the right frames and sizes to fit the space and personal taste. This highlights the role of nursery decor in creating a nurturing and personalized environment for children.

💡Educational Printables

Educational printables are materials designed to teach or inform, often used in a child's learning environment. The video mentions fun educational printables for kids, suggesting that these items not only serve an educational purpose but are also engaging and entertaining. This type of printable wall art is appreciated for its dual function of decoration and learning tool.

💡Target Audience

The target audience refers to the specific group of individuals a product or service is intended to reach. In the context of the video, the speaker identifies that many shops selling nursery printable wall art are run by parents who understand the needs and preferences of their target audience, which includes other parents and those involved in childcare. This understanding helps create products that resonate with the audience.

💡Profitability

Profitability is the ability of a business or product to generate income that exceeds its costs, resulting in a profit. The video discusses the profitability of selling printable wall art on Etsy, addressing common doubts and concerns about the viability of such a business. The speaker shares personal experiences and insights to illustrate that with the right approach and understanding of the target audience, it is indeed possible to make a profit.

💡Pessimists

Pessimists are individuals who tend to have a negative outlook or to expect the worst. In the video, the term is used to describe those who question the value or potential of creating and selling printable wall art, doubting its profitability and relevance. The speaker counters this pessimism with personal success stories and the rationale behind the appeal of customizable products.

💡Product Personalization

Product personalization is the process of tailoring products to individual customer's tastes, often by allowing them to choose design elements, sizes, and other features. The video emphasizes the importance of product personalization in the context of printable wall art, as it gives customers the freedom to create a product that fits their specific needs and preferences. This is a key factor in the appeal of such products on platforms like Etsy.

💡Multiple Sizes

Offering multiple sizes is a strategy used by sellers to provide customers with options to suit different display needs and preferences. In the video, the speaker mentions creating multiple sizes within each piece of wall art to allow customers to choose how they want to display it, whether on a desk or a wall. This approach enhances customer satisfaction and increases the likelihood of a purchase.

Highlights

People do buy printable wall art on platforms like Etsy.

Printables can be profitable, as evidenced by the speaker's personal purchases.

Buyers of printable wall art often prefer to choose their own frames and customize the size.

Supporting other small businesses and creators is a motivating factor for purchasing from Etsy.

Many sellers of nursery printables are parents themselves, which helps them resonate with their target audience.

The feeling of personalization is a key appeal of buying printable wall art.

Printable wall art allows for a wide range of customization options, including size and framing.

The speaker emphasizes the importance of offering multiple sizes for each piece of wall art.

Customers appreciate the ability to display wall art in various ways, such as on desks or walls.

The speaker's first sale validated their belief in the profitability of printables.

There is a community of skeptics questioning the value of creating printable art, but sales prove its worth.

The joy of receiving photos from customers who have framed their art is a rewarding aspect of selling printables.

The ability to customize the size of the wall art is crucial for buyers.

Offering customers options is essential for the success of printable wall art sales.

The speaker created a video on how to provide multiple sizes within each piece of wall art.

The appeal of printable wall art extends beyond the convenience of printing at home.

The speaker's experience counters the pessimistic view that creating printable art is a waste of time.

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