ELEVENLABS MUSIC - STUNNING new AI music maker arrives to battle UDIO and SUNO

Red Ferret
9 May 202408:59

TLDR11 Labs has announced a groundbreaking AI music generation service, setting its sights on competing with established platforms like udio and sunno. Leveraging their expertise in voice synthesis and voice cloning, 11 Labs has developed a music creation tool that can produce songs from a text prompt. This innovation is particularly significant given the company's strong legacy in APIs and their recent launch of a new marketplace, which could potentially see tracks being sold or supplied through APIs to various applications globally. Three demo tracks have been released, showcasing the service's capabilities across different genres. While the technology is still in its early stages, the potential for growth and integration into existing music ecosystems is vast. As a billion-dollar organization, 11 Labs is expected to make a substantial impact in the music creation space, challenging the status quo and pushing the boundaries of what's possible with AI-generated music.

Takeaways

  • 🎼 11 Labs has launched a new AI music generation service to compete with Udio and Sunno.
  • 📢 The company is known for its expertise in voice synthesis and full-length movie voice cloning.
  • 🚀 The AI music service allows users to input a text prompt and generate a pop song or other music styles.
  • 🤔 There's not much information available yet, with three demo tracks released for early preview.
  • 📈 11 Labs has a strong legacy in APIs and has started a new marketplace, suggesting potential sales channels for the music.
  • 🎶 The demo tracks include pop, country, contemporary R&B, and indie rock with 90s influences.
  • 👍 The vocals in the demo tracks are impressive, showcasing 11 Labs' expertise in voice manipulation.
  • 🔍 The potential for API integration and the use of 11 Labs' marketplace for selling music tracks is highlighted.
  • 💡 There is speculation about the possibility of singers auditioning on the 11 Labs store to sell their voices for music tracks.
  • 💰 As a billion-dollar organization, 11 Labs is expected to make a significant impact in the music generation space.
  • 🆚 The competition between 11 Labs, Udio, and Sunno will be interesting to watch, with the ease of music creation being a key factor.
  • ❓ There are many unanswered questions about the process, such as the flexibility, length of songs, and the potential for custom lyrics.

Q & A

  • What is the main topic of the VentureBeat article?

    -The main topic is the release of a new AI music generation service by 11 Labs, which is intended to rival existing services like Udio and Sunno.

  • What is 11 Labs known for in the field of technology?

    -11 Labs is known for its expertise in voice synthesis, full-length movie production, voice cloning, and other voice manipulation technologies.

  • How does the new music service from 11 Labs work?

    -The service allows users to input a text prompt and receive a generated music track, such as a pop song, based on that prompt.

  • What is unique about 11 Labs' approach to music generation?

    -11 Labs' strong legacy in voice manipulation and APIs suggests that their music generation service may offer unique capabilities in terms of vocal quality and integration with various applications.

  • What are the implications of 11 Labs entering the music generation market?

    -The entry of 11 Labs could potentially disrupt the market, as they are a billion-dollar organization with significant resources and expertise, posing a challenge to current players like Udio and Sunno.

  • What are the three demo tracks mentioned in the transcript?

    -The three demo tracks are a pop country top chart song, a smooth contemporary R&B track with electronic elements, and an indie rock song with 90s influences.

  • How does the speaker evaluate the quality of the demo tracks?

    -The speaker finds the vocals to be quite good and the lyrics subtle, indicating AI generation, but not horrible. However, they are not entirely impressed with the indie rock track in terms of instrumentation.

  • What is the significance of 11 Labs' legacy in vocals for their music service?

    -Their legacy in vocals suggests that the AI-generated music will likely have high-quality vocals, which is a significant aspect of music production.

  • What are the potential applications of 11 Labs' music generation service through their APIs?

    -The APIs could potentially allow for tracks to be sold on a marketplace, supplied to various applications worldwide, and integrated into different platforms for music creation and distribution.

  • How does the speaker anticipate the competition between 11 Labs, Udio, and Sunno?

    -The speaker believes it will be an interesting time as these services go head-to-head, with the outcome depending on factors like ease of use, flexibility, and the ability to create and sell tracks effectively.

  • What are some of the unanswered questions or concerns about 11 Labs' music generation service?

    -Unanswered questions include the ease of creating songs, the flexibility of the manufacturing process, the ability to create longer tracks, and whether there will be a custom lyrics facility.

  • What is the speaker's final verdict on the potential of 11 Labs' music generation service?

    -The speaker is cautiously optimistic, noting that while the demo tracks are a good start, it remains to be seen how the service will develop and how it will fare against competitors.

Outlines

00:00

🎶 Introduction to AI Music by 11 Labs

The first paragraph introduces a new music service called AI Music, developed by 11 Labs, which aims to compete with existing services like udio and sunno. It highlights 11 Labs' expertise in voice synthesis and their history of innovation in voice cloning and full-length movie production. The service allows users to input a text prompt and receive a pop song or other music genres. There is mention of three demo tracks released as a preview, and speculation about 11 Labs' potential to expand the market through APIs and a new marketplace. The paragraph concludes with a brief discussion of the first demo track, which is described as a pop country top chart song with AI-generated lyrics.

05:02

🎵 Reviewing AI Music Demos and Future Prospects

The second paragraph provides a critique and further discussion of the AI Music service. It reviews the second and third demo tracks, with the second being a contemporary R&B song and the third an indie rock song with 90s influences. The reviewer expresses mixed feelings about the quality of the music, noting that while the vocals are impressive, the instrumentation and overall impact as a chart-topper are not outstanding. The paragraph also explores 11 Labs' potential to innovate with APIs and their new marketplace, suggesting possibilities such as selling user voices and singers auditioning on the 11 Lab store. The discussion ends with anticipation for how 11 Labs will fare against competitors udio and sunno, and questions about the ease and flexibility of the song creation process with AI Music.

Mindmap

Keywords

💡AI music generation

AI music generation refers to the use of artificial intelligence to create music. In the context of the video, it is the core theme, as 11 Labs has developed a new service that allows for the creation of music through AI, challenging existing platforms like Udio and Sunno. The script mentions that 11 Labs is leveraging its expertise in voice synthesis to offer a tool that generates music from a text prompt, which is a significant development in the field of music creation technology.

💡11 Labs

11 Labs is a company mentioned in the video that has recently released an AI music generation service. Known for their expertise in voice synthesis and creating full-length movies with voice cloning, 11 Labs is now expanding into music creation. The video discusses the potential impact of 11 Labs' entry into this market, suggesting that their strong legacy in APIs and voice manipulation could lead to significant innovations in music generation and distribution.

💡Udio

Udio is one of the competitors in the AI music generation space that 11 Labs is looking to rival with their new service. The script suggests that Udio has a strong legacy and is well-established in the market, with good technology and user interface. However, the entry of 11 Labs is expected to challenge Udio's position, making it an interesting competition to watch.

💡Sunno

Sunno, like Udio, is another competitor in the AI music generation market. The video mentions that Sunno has been going 'backwards' for a while, implying that they may be less competitive compared to Udio. The release of 11 Labs' service could potentially shake up the market dynamics, affecting Sunno's standing.

💡Text prompt

A text prompt is a short piece of text used as an input to generate a response or output, in this case, music. The script describes how 11 Labs' music creation tool can take a text prompt and generate a pop song or other types of music. This feature is a key aspect of the AI music generation service, showcasing the tool's ability to interpret and translate text into musical compositions.

💡Voice synthesis

Voice synthesis is the artificial production of human-like speech. It's a technology that 11 Labs is known for and is central to their new music creation service. The script highlights 11 Labs' expertise in voice synthesis, suggesting that this technology is being utilized to generate vocals for the AI-created music, which is a critical component of the service's appeal.

💡APIs

APIs, or Application Programming Interfaces, are sets of protocols and tools that allow different software applications to communicate with each other. The video mentions that 11 Labs has a strong legacy in APIs, hinting at the potential for their music generation service to be integrated into various applications worldwide, expanding its reach and utility.

💡Marketplace

A marketplace, in the context of the video, refers to a platform where goods or services are bought and sold. The script suggests that 11 Labs may introduce a new marketplace where tracks generated through their AI music service could be sold, offering a new avenue for monetization and distribution of AI-created music.

💡Demo tracks

Demo tracks are sample pieces of music that demonstrate the capabilities of a new service or product. The video provides a brief review of three demo tracks generated by 11 Labs' AI music service. These tracks serve as an early preview of what the service can produce, showcasing different genres and styles that can be created through AI.

💡Music tracks

Music tracks refer to individual pieces of music. In the script, the discussion revolves around the potential of 11 Labs' AI music generation service to produce a variety of music tracks. The ease of creating these tracks, their length, flexibility, and the overall 'manufacturing process' are highlighted as important factors for the service's success.

💡Vocal manipulation

Vocal manipulation refers to the process of altering or enhancing vocals in music production. It is a significant aspect of 11 Labs' expertise, as mentioned in the video. The company's background in vocal manipulation is expected to contribute to the quality of the AI-generated music, making the vocals a standout feature of the tracks produced by their service.

Highlights

11 Labs has released a new AI music generation service to rival existing platforms like udio and sunno.

The company is known for its expertise in voice synthesis and full-length movie voice cloning.

The new music creation tool allows users to input a text prompt and receive a pop song or other music genre output.

Three demo tracks have been released, showcasing the potential of the AI music maker.

11 Labs has a strong legacy in APIs and has started a new marketplace, suggesting tracks may be sold or supplied through APIs.

The possibilities for the AI music maker are endless, including how tracks are sold and placed once created.

The first demo is a pop country top chart song generated from a single text prompt.

The second demo, 'Broke My Heart', is a smooth contemporary R&B track with electronic elements.

The third demo features indie rock with 90s influences and a mix of clean and distorted guitars.

11 Labs' legacy in vocals and voice manipulation is evident in the quality of the vocals in the demos.

There is speculation about the potential for singers to audition on the 11 Lab store to sell their voices for music tracks.

11 Labs, a billion-dollar organization, is expected to make a significant impact in the music creation space.

The competition between 11 Labs, udio, and sunno will be interesting to watch as they go head-to-head.

The ease of use and flexibility of the music creation process will be key factors in the success of the AI music maker.

Questions remain about the ability to create longer songs and the overall user experience of the music creation tool.

The potential for a custom lyrics facility where users can input their own lyrics is mentioned.

The initial demos show promise, and there is anticipation to see how 11 Labs will further develop and market their AI music maker.

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