Googles 6 NEW AI AGENTS Takes The INUDSTRY BY STORM! (Google Gemini AGENTS)

TheAIGRID
11 Apr 202450:27

TLDRIn 2024, Google introduces six new AI agents aimed at revolutionizing various sectors. These include customer agents, employee agents, creative agents, data agents, code agents, and security agents. Mercedes-Benz collaborates with Google Cloud for personalized digital experiences in their vehicles, while Samsung deploys Gemini Pro for advanced smartphone features. The generative AI platform is also used by InterContinental Hotels, ADT, Verizon, and others to enhance customer service and marketing. Google's Vertex AI agent Builder simplifies the creation of powerful customer agents. Employee agents are being developed to automate repetitive tasks, with Uber and HCA Healthcare leveraging Google workspace and AI to improve productivity and patient care. Creative agents are transforming content creation, with Google Workspace's new app, Google Vids, allowing users to create professional videos with ease. Data agents, powered by AI, are unlocking new insights from complex data analysis, and code agents are assisting developers with code transformation and understanding. These AI agents are set to take the industry by storm, offering significant improvements in efficiency and customer experience.

Takeaways

  • 🚀 Google introduces six new AI agents focused on various aspects such as customer service, employee productivity, creativity, data analysis, coding, and security.
  • 🤖 Customer agents are designed to understand needs and recommend products across all channels, with Mercedes-Benz utilizing them for personalized in-car experiences.
  • 📱 Employee agents, like the one used by Uber, aim to automate repetitive tasks, enhancing developer productivity and improving customer support efficiency.
  • 🎨 Creative agents are transforming marketing and design by enabling personalized content creation, with tools like Google Vids and Imagine 2.0 for image generation.
  • 📊 Data agents, supported by platforms like BigQuery and Vertex AI, help analyze and derive meaningful insights from complex datasets, improving decision-making.
  • 💡 Code agents, such as Gemini Code Assist, empower developers to make impactful contributions by understanding and suggesting code changes based on business requirements.
  • 🌐 Google's generative AI platform and models like Gemini Pro are being used by various companies to create innovative customer experiences and automate tasks.
  • 🔍 Vertex AI Agent Builder allows businesses to create powerful customer agents through a three-step process involving conversational AI, natural language instructions, and response quality improvement.
  • 📈 Samsung is using Gemini Pro and Imagine on Vertex AI for text summarization, organization, and image editing in their Galaxy S24 smartphones, enhancing user experience.
  • 🔐 Google Cloud's AI capabilities ensure data compliance, security, and safety, which is critical for companies like ADT and InterContinental Hotels Group in their service offerings.
  • 📈 Google Meet's AI Meetings and Messaging add-on provides note-taking, chat summarization, and real-time translation at a competitive price point, aiming to replace other video conferencing platforms.

Q & A

  • What is the main focus of Google's update in 2024?

    -The main focus of Google's update in 2024 is the introduction of six new AI agents that will continually be developed throughout the year and into the future. These agents include customer agents, employee agents, creative agents, data agents, code agents, and security agents.

  • How do customer agents work across different channels?

    -Customer agents work seamlessly across all channels including the web, mobile apps, point of sale, call centers, and can be integrated into product experiences with voice and video capabilities.

  • Which company is collaborating with Google on customer agents to enhance the user experience in their vehicles?

    -Mercedes-Benz is collaborating with Google on customer agents to provide an exceptional digital experience for their customers in their cars.

  • What is the role of Google Cloud AI in Mercedes-Benz's strategy?

    -Google Cloud AI is being used by Mercedes-Benz to make their cars more personalized and intuitive. It is applied across various use cases, from improving customer service in call centers to optimizing marketing and sales. It also serves as a backbone for their product development, particularly in the area of automated driving.

  • What is the purpose of Vertex AI Agent Builder?

    -Vertex AI Agent Builder is designed to help users create powerful customer agents through three key steps: using Gemini Pro for humanlike conversations, controlling the conversation flow with natural language instructions, and improving response quality with vector-based and keyword-based search.

  • How does the employee agent help in automating workflows?

    -Employee agents automate tedious and repetitive tasks, making workflows more efficient. They can work across people and teams to complete tasks, such as document processing for clinical trials, suggesting better responses in customer service, and managing inventory.

  • What is the significance of Gemini for Google Workspace?

    -Gemini for Google Workspace is an AI-powered agent integrated into Gmail, Docs, Sheets, and more. It assists users by providing quick answers, acting as a notetaker in meetings, and offering insights from various reports, thereby enhancing productivity and teamwork.

  • How does Google's generative AI transform content creation for marketing teams?

    -Google's generative AI, through creative agents, enables marketing teams to create content more efficiently, personalize it, and make real-time campaign adjustments. It can supercharge design and production teams working across various modalities like images, slides, and more.

  • What is the new feature introduced by Google for video creation at work?

    -Google has introduced an AI-powered video creation app called Google Vids, which is part of the Google Workspace suite. It assists users in writing, producing, and editing videos for work, making it easier for anyone to become a great storyteller.

  • How does the data agent help in analyzing and acting on meaningful signals from data?

    -Data agents, built with AI for complex analysis, ensure the factual integrity of their results. They help unlock new ways to find insights from data by connecting all data sources, incorporating generative AI, and supporting collaboration.

  • What is the role of Gemini and BigQuery in data preparation and analysis?

    -Gemini and BigQuery assist with data preparation, discovery, analysis, and governance. They provide a new BigQuery data canvas, which is a notebook-like experience supporting natural language queries and embedded visualizations, making it easier for data professionals to build their data pipelines.

  • How does Gemini Code Assist help new developers?

    -Gemini Code Assist allows new developers to be highly productive by providing recommendations for code changes based on business requirements and visual design. It offers full codebase awareness, making it easier to reason through the entire codebase and make necessary changes efficiently and accurately.

Outlines

00:00

🚀 Introduction to Google's New Agents

Google has announced six new types of agents for 2024, focusing on various aspects such as customer service, employee assistance, creativity, data analysis, coding, and security. The video showcases impressive demos and discusses the integration of these agents into different sectors like automotive with Mercedes-Benz, highlighting personalized digital experiences and automated driving advancements. It also mentions Samsung's use of Gemini Pro for smartphone features and the potential of generative AI in customer service.

05:00

🛍️ Customer Agents and Vertex AI Agent Builder

The opportunity for customer agents is highlighted with examples from companies like InterContinental Hotels Group, ADT, Verizon, and others. Google introduces Vertex AI Agent Builder, a tool that simplifies the creation of powerful customer agents in three steps: using Gemini Pro for natural conversations, controlling the flow with natural language instructions, and improving response quality with search capabilities. An example of a customer agent in action is demonstrated with a shopping experience for a concert shirt.

10:03

🤖 Employee Agents and Google Workspace

Employee agents are being developed to automate repetitive tasks, with examples from Uber, Gemini for Google Workspace, and other companies. Gemini is presented as an AI-powered agent integrated into Gmail, Docs, Sheets, etc., to enhance productivity. New features for Gemini in Workspace are announced, including AI meetings and messaging add-on, AI security add-on, and chat capabilities for summarizing and providing real-time creative assistance.

15:05

📈 Data Agents with BigQuery and AI

Data agents are discussed in the context of their ability to unlock insights from data with the help of AI. Google Cloud's tools like Gemini and BigQuery are shown to assist with data preparation, discovery, analysis, and governance. New query capabilities in BigQuery and a seamless connection from BigQuery to Vertex AI are introduced to enhance AI applications' performance. The integration between Looker and data agents is also improved for easier data analysis.

20:06

🎨 Creative Agents and Content Production

Generative AI is transforming content creation, with creative agents helping marketing teams personalize and adjust campaigns in real-time. Examples include Car 4 One's marketing studio, Canva's Magic Design for video, and WPP's performance brain. Google Workspace introduces Google Vids, an AI-powered video creation app that assists with writing, production, and editing, making it simple for users to create professional videos with ease.

25:08

💡 AI-Powered Tools for Creative Strategy

The creative agent's capabilities are demonstrated by analyzing brand style, generating images, and creating multilingual content. The agent uses Imagine 2.0's API to generate images that match the brand's style and suggests captions in different languages. It also compiles storyboards and shares them with teams for feedback, showcasing the ease of producing custom content with Google's generative AI.

30:10

🔍 Data Agents for Real-Time Business Insights

A data agent is showcased that provides real-time KPIs and monitors metrics from BigQuery. It uses the Looker semantic layer for trusted answers and finds correlations between different business metrics. The agent also uses BigQuery's machine learning for forecasting and suggests similar products from the catalog using Vector embeddings. The integration with Google Workspace allows for easy sharing of insights and actionable data with teams.

35:10

👩‍💼 Code Assist with Gemini 1.5 Pro for Developers

Gemini 1.5 Pro's code assist feature is introduced to help developers navigate and modify large codebases efficiently. A new developer at Symbol Outfitters is tasked with moving a product recommendation feature to the homepage. With Gemini's assistance, the developer is able to understand the entire codebase and make the necessary changes in minutes, which would have taken much longer without AI assistance. The tool ensures that all code edits align with the company's security and compliance requirements.

Mindmap

Keywords

💡AI Agents

AI Agents refer to artificial intelligence systems designed for specific tasks or roles. In the video, Google introduces six types of AI agents, including customer, employee, creative, data, code, and security agents, each tailored to enhance different aspects of business operations, from customer service to data analysis.

💡Generative AI

Generative AI is a type of artificial intelligence that can create new content, such as text, images, or music. The video discusses how Google's generative AI is being used to create customer agents that can understand needs and recommend products, as well as to assist in creative tasks like marketing content creation.

💡Google Cloud

Google Cloud is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products. In the context of the video, Google Cloud is highlighted as the platform that supports the AI agents, providing the necessary computing resources and AI tools for businesses to leverage.

💡Mercedes-Benz

Mercedes-Benz is a global automobile manufacturer that is partnering with Google to integrate AI agents into their vehicles. The video mentions how Mercedes-Benz is using customer agents to enhance the digital experience for their customers, making cars smarter and more personalized over time.

💡Samsung

Samsung is a multinational electronics company that is using Google's AI technology to improve its smartphone offerings. The video script mentions Samsung deploying Gemini Pro on Vertex AI to provide advanced features like text summarization and image editing to Galaxy S24 smartphone users.

💡Vertex AI

Vertex AI is a Google Cloud service that enables organizations to build, deploy, and scale AI and machine learning models. The video showcases how Vertex AI is being used to create powerful AI agents that can handle various tasks, from customer service to employee productivity enhancements.

💡Data Agents

Data agents are AI-driven tools designed to analyze and derive insights from data. In the video, data agents are discussed as a way to unlock meaningful signals from data, ensuring the integrity of analysis results, and helping businesses make informed decisions based on real-time data.

💡Workspace

Workspace, in the context of the video, refers to Google Workspace (formerly G Suite), a collection of cloud computing, productivity, and collaboration tools developed by Google. It is mentioned as an environment where AI agents like Gemini for Google Workspace can be integrated to assist with productivity and team collaboration.

💡Creative Transformation

Creative transformation involves using technology to innovate and enhance creative processes. The video discusses how generative AI is transforming creative tasks, allowing for the creation of personalized marketing campaigns and content with greater efficiency and less manual effort.

💡Automated Driving

Automated driving refers to the development of autonomous vehicles that can navigate without human input. The video script mentions Mercedes-Benz's work with Google Cloud AI in the area of automated driving, highlighting the use of AI to improve vehicle intelligence and performance in self-driving technologies.

💡AI-Powered Video Creation

AI-powered video creation is the use of artificial intelligence to automate the process of making videos, from scripting to editing. The video introduces Google Vids, an AI-powered video creation app for work that simplifies the process of creating professional-looking videos with minimal effort, leveraging AI to generate scripts, animations, and more.

Highlights

Google announces six new AI agents in 2024, focusing on customer, employee, creative, data, code, and security agents.

Customer agents are designed to listen, understand needs, and recommend products and services across various channels.

Mercedes-Benz is working with Google on customer agents to enhance the digital experience in their vehicles.

Samsung is deploying Gemini Pro and Imagine on Vertex AI for Galaxy S24 smartphones, enabling features like text summarization and image editing.

Google introduces Vertex AI Agent Builder to help create powerful customer agents in three key steps.

Employee agents are being used to automate tedious and repetitive workflows, increasing productivity and efficiency.

Uber is partnering with Google Cloud to enhance developer and employee productivity through AI-powered agents.

Gemini for Google Workspace is an AI-powered agent integrated into Gmail, Docs, Sheets, and more, assisting in productivity.

Google Meet and Chat are now AI-powered with features like real-time translation and summarization for enhanced collaboration.

Creative AI is transforming marketing content creation, personalization, and campaign adjustments with creative agents.

Google Workspace introduces Vids, an AI-powered video creation app for work, simplifying the process of making professional videos.

Data agents have the potential to unlock new ways to find and act on meaningful signals from data with AI for complex analysis.

BigQuery and Vertex AI are combined to deliver faster performance and cost-effective AI applications for data analysis.

Google Cloud's AI capabilities are being used to offer customized support and facilitate transactions in real time.

Developer Advocate Amanda Lewis demonstrates how a customer agent uses Gemini's multimodal reasoning for seamless shopping experiences.

Product manager Paige Bailey showcases how Gemini Code Assist can help new developers make meaningful contributions quickly.

Google's generative AI capabilities are making it easier to produce custom content, from images to videos, with high efficiency.

The integration between Looker and data agents is improved, allowing users to chat with their business data for better data analysis.

Google Cloud's expert knowledge in processing massive amounts of data and scaling AI workloads ensures intelligent and AI-driven products.