HeyGen 101 for Business

The webinar begins with greetings to the global audience, mentioning different time zones. The host introduces Melissa, who is responsible for customer relationships at Haen. Melissa introduces herself and explains her role in helping customers maximize the value of Haen. They express excitement about the day's topics, specifically Haen 101 for business and use cases. The host highlights the diverse locations of the attendees and encourages them to share their business types and questions. They also mention that attendees will receive five free credits to start with Haen and emphasize the importance of feedback for product improvement.

Melissa shares her screen and begins with an overview of Haen's mission to make visual storytelling accessible to everyone. She explains the significance of video in communication and the focus on breaking down barriers to video creation. Melissa introduces two main products: Avatar video and video translation. She elaborates on common misconceptions about Haen being just an avatar creator and emphasizes its broader capabilities. The host and Melissa discuss different use cases for these products in various business departments, highlighting the flexibility and applications of Avatar video and video translation.

The discussion moves to specific use cases of Haen's products. Melissa explains how HR and training teams use Avatar video for compliance and training, allowing easy updates without re-recording entire videos. They mention layering avatars on slide decks, starting video production from scratch, and enhancing product documentation. A customer example is provided, showing how Roland Frasier used Haen to generate significant revenue in a short time. The host and Melissa highlight the versatility of Haen's tools and their impact on existing workflows and business growth.

Melissa demonstrates Haen's AI studio, showcasing the ease of creating avatar videos with preloaded assets and scripts. She highlights the ability to mark and label words for correct pronunciation and access a library of voices with various accents. The demo also covers integrating third-party voices through an API key from Eleven Labs. The host emphasizes the different types of avatars (instant and studio) and their respective creation processes. They also mention the option to use Haen within Canva for familiar workflows and enhanced productivity.

The focus shifts to video translation, exploring its significance for reaching new audiences, improving internal training, and enhancing global communication. Melissa explains the process of uploading videos for translation and the options available for output languages and proofread features. They discuss how businesses, particularly educational institutions and marketing teams, benefit from translating existing video content to expand their reach. The host and Melissa address questions about the technology's capabilities, including the handling of multiple speakers and complex scenarios.

Melissa delves into the proofreading process, explaining how users can edit transcriptions and translations for accuracy. She showcases an example of translating a video of Bill Gates, demonstrating the interface for making edits and ensuring correct pronunciation. They emphasize the importance of context provided by the knowledge base for improving translation quality, especially for specialized terms. The discussion includes tips for maximizing the effectiveness of Haen's tools and the integration of feedback for continuous improvement.

The conversation covers the use of the knowledge base to provide context for translations, ensuring accurate handling of specialized terms and brand vocabulary. Melissa explains how this feature helps avoid common translation errors and maintain consistency in brand terminology. They highlight the importance of detailed feedback from users to refine the AI's performance and address specific language nuances. The host underscores the value of these tools for reducing the time spent on proofreading and improving overall translation quality.

The session provides practical advice for optimizing the use of Haen's video translation tool, including separating audio and video elements for better results. Melissa discusses the benefits of pre-listening to translated audio and the collaboration features available within the platform. They emphasize the importance of feedback for ongoing improvements and the role of Melissa and the support team in assisting customers. The host and Melissa reiterate the goal of making video creation and translation accessible and efficient for all users.

Melissa addresses advanced features like controlling emotions in avatars and integrating third-party voices. They discuss the ongoing efforts to improve speed adjustments for translations and handle complex scenarios with multiple speakers. The host and Melissa highlight the importance of specific feedback for continuous refinement of the technology. They also mention upcoming features and the potential for further innovations in Haen's offerings, encouraging users to stay engaged and provide input.

The discussion shifts to enterprise solutions, explaining the process for contacting sales and accessing advanced features. Melissa outlines the support options available for enterprise clients, including personalized assistance and tailored solutions. The host and Melissa emphasize the importance of understanding customer needs and providing comprehensive support to ensure successful implementation and use of Haen's tools. They also mention the availability of personalized video messages from the CEO and the company's commitment to customer satisfaction.

The webinar concludes with closing remarks from Melissa and the host, thanking attendees for their participation and encouraging them to explore Haen's features with the provided free credits. They announce the topic for the next webinar and invite users to join and continue learning about Haen's capabilities. The host emphasizes the importance of feedback and collaboration in improving the platform and supporting users' business growth. They also mention job opportunities at Haen and encourage interested individuals to join the team.