How I make ChatGPT Out-perform 10 Human SEO Experts

Matt Diggity
4 Oct 202310:36

TLDRThe video script details a strategy to enhance website traffic and SEO ranking by utilizing ChatGPT in GPT4 mode with specific plugins. The speaker demonstrates how to analyze content against Google's Quality Rater Guidelines and competitors' articles to identify areas for improvement. By implementing action points such as adding case studies, enhancing credibility, and addressing user queries, the speaker successfully improves their ranking from fourth to second place on Google within two weeks, generating a 44% increase in visitors and leads for their agency.

Takeaways

  • 🚀 The speaker has discovered a ChatGPT prompt that significantly boosts their website's share voice on DiggityMarketing.com.
  • 📈 Despite being stuck at number four for a long time, the keyword SEO campaign management still generates a lot of leads for the speaker's agency, The Search Initiative.
  • 🛠️ The speaker aims to use a new ChatGPT prompt to improve their ranking on Google, potentially reaching the number one spot.
  • 📚 The prompt involves training ChatGPT in GPT4 mode with plugins like Ask Your PDF and WebPilot to access the internet and analyze content.
  • 🔍 The speaker instructs ChatGPT to analyze Google's Quality Rater Guidelines and compare their article with higher-ranking ones based on the guidelines.
  • 📝 The prompt emphasizes the importance of strictly adhering to the Quality Rater Guidelines for the analysis and comparison of articles.
  • 💡 ChatGPT provides specific action points for improvement based on the comparison, excluding generic SEO advice and focusing on the unique aspects of higher-ranking articles.
  • 📈 The speaker incorporated practical examples, enhanced credibility by mentioning their agency's experience, and addressed specific reader problems to improve their article.
  • 🥇 After implementing the changes, the speaker's article moved from the fourth to the second position on Google for the target keyword.
  • 🔗 The video also discusses the importance of domain rating and topical authority in SEO, and the speaker's strategies to improve these aspects using AI and PR.
  • 🎯 The speaker highlights the power of AI in rapidly closing content gaps that would have taken years to achieve manually.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to demonstrate how the speaker used a specific ChatGPT prompt to improve their website's SEO ranking and share their process with the audience.

  • What is the keyword SEO campaign management that the speaker is referring to?

    -The keyword SEO campaign management is a strategy that the speaker has been working on to improve their website's ranking on Google, where they have been stuck at number four for a long time.

  • What are the two plugins mentioned that are needed to execute the ChatGPT prompt?

    -The two plugins mentioned are Ask Your PDF, which allows ChatGPT to read PDF files, and WebPilot, which enables ChatGPT to access the internet.

  • What document does the speaker want ChatGPT to become an expert on?

    -The speaker wants ChatGPT to become an expert on Google's Quality Rater Guidelines (QRG), a document given to human evaluators to assess the quality of Google's search results.

  • How does the speaker plan to use the ChatGPT prompt to improve their article's ranking?

    -The speaker plans to use the ChatGPT prompt to analyze their article and compare it with the top-ranking articles for a specific keyword, identifying areas where their content can be improved based on the Quality Rater Guidelines.

  • What specific action points for improvement does ChatGPT suggest for the speaker's article?

    -ChatGPT suggests including more specific examples or case studies, mentioning explicit credentials or qualifications to enhance credibility, making the article more user-focused by addressing specific problems or questions, and including a step-by-step guide to provide solutions to common problems.

  • How does the speaker address the issue of not being number one on Google for their target keyword?

    -The speaker acknowledges that they are now at number two for their target keyword and plans to continue working on improving their content and building their domain and topical authority to eventually reach the number one spot.

  • What is the role of Pitchbox in the speaker's SEO strategy?

    -Pitchbox is an end-to-end link building platform that the speaker uses to streamline prospecting and outreach, achieve better email deliverability, and manage the link building process for their SEO agency.

  • How does the speaker plan to close the gap in domain and topical authority with their competitors?

    -The speaker plans to use tools like HARO for digital PR, engage with content from searchintelligence.co.uk, and leverage AI to create more content on SEO topics to build their domain and topical authority over time.

  • What is the significance of the Quality Rater Guidelines in the speaker's SEO strategy?

    -The Quality Rater Guidelines are significant because they provide insights into how Google wants its search algorithm to evaluate the quality of websites. By aligning their content with these guidelines, the speaker aims to improve their website's SEO ranking.

  • What is the speaker's approach to improving their article based on the ChatGPT analysis?

    -The speaker's approach includes adding specific examples and case studies, mentioning their credentials and agency's expertise, addressing specific reader problems, and providing a step-by-step guide with solutions to common issues, all based on the analysis provided by ChatGPT.

Outlines

00:00

🚀 SEO Strategy and ChatGPT's Role

The speaker discusses their discovery of a ChatGPT prompt that significantly boosts their website's share voice on DiggityMarketing.com. They plan to demonstrate its effectiveness in a video and address a challenge with a keyword SEO campaign management that has stagnated at the fourth rank despite generating leads for their agency, The Search Initiative. The speaker outlines a strategy to train ChatGPT in GPT4 mode with specific plugins to read a PDF of Google's Quality Rater Guidelines and analyze their article against competitors' for the same keyword. The goal is to generate an SEO action list to improve their article's ranking based on the Quality Rater Guidelines, excluding generic SEO advice.

05:02

📈 Implementing SEO Improvements and Results

The speaker shares the process of implementing the SEO improvements recommended by ChatGPT. They added a case study, examples of keyword types, and tools for keyword research to their article. They also enhanced credibility by mentioning their connection to their agency, The Search Initiative. The speaker then discusses the importance of addressing specific reader problems and questions, and includes a step-by-step guide in their article. They mention the use of Pitchbox for link building and describe the results of their efforts, which led to an increase in rankings and website traffic. The speaker emphasizes the importance of domain rating and topical authority in SEO and shares their strategies for improving these aspects.

10:03

🤖 Leveraging AI for SEO Content and Authority

The speaker explores the power of AI in closing the gap in SEO content creation. They compare their website's content on SEO to that of their competitor, WebFX, and note the difference in the number of SEO-related articles. The speaker highlights their plan to use AI to rapidly create content and catch up with their competitors. They also encourage viewers to watch a case study on building a profitable website with AI and invite them to subscribe for more content.

Mindmap

Keywords

💡ChatGPT

ChatGPT is an AI language model designed for conversational interactions. In the context of the video, it is used to optimize website content for better search engine rankings by analyzing and comparing web articles based on Google's Quality Rater Guidelines. The video demonstrates how to utilize ChatGPT's capabilities to improve website traffic and lead generation.

💡SEO Campaign Management

SEO (Search Engine Optimization) Campaign Management refers to the process of planning, executing, and monitoring an SEO strategy to improve a website's visibility and ranking on search engines. In the video, the speaker is trying to rank higher for this keyword and uses various tools and techniques, including ChatGPT, to analyze and enhance their content.

💡Quality Rater Guidelines

The Quality Rater Guidelines (QRG) is a document provided by Google to human evaluators for assessing the quality of search results. It outlines principles and criteria for evaluating web pages, such as depth, expertise, and user intent fulfillment. In the video, the speaker trains ChatGPT to become an expert on these guidelines to better understand how to optimize their content.

💡WebPilot

WebPilot is a plugin mentioned in the video that enables ChatGPT to access the internet for information. This tool is essential for conducting online research and analysis, such as comparing web articles and extracting insights for SEO improvement.

💡DiggityMarketing

DiggityMarketing is the speaker's website mentioned in the video, which focuses on SEO and digital marketing. The speaker aims to increase its share voice and traffic by optimizing content for better search engine rankings.

💡The Search Initiative

The Search Initiative is the speaker's agency mentioned in the video. It is responsible for running SEO campaigns and generating leads. The speaker uses their experience and expertise from this agency to enhance the credibility and authority of their content.

💡Pitchbox

Pitchbox is an end-to-end link building platform for SEO agencies, brands, and affiliate publishers. It is mentioned as the speaker's outreach tool of choice, which helps streamline prospecting, outreach, and manage the link building process efficiently.

💡Domain Rating (DR)

Domain Rating (DR) is a metric used to measure the overall domain authority or link authority of a website. It is not a direct Google ranking factor but serves as an indicator of how authoritative a site's backlink profile is. In the video, the speaker aims to improve their DR to enhance their website's SEO.

💡Topical Authority

Topical Authority refers to a website's expertise and comprehensive coverage on a specific topic or niche. Google tends to recognize and reward sites with strong topical authority by ranking them higher in search results. In the video, the speaker acknowledges the need to build topical authority on SEO to outrank competitors.

💡AI Optimization

AI Optimization refers to the process of using artificial intelligence tools and techniques to enhance and streamline various aspects of digital marketing, including SEO, content creation, and link building. In the video, the speaker leverages AI, specifically ChatGPT, to analyze and optimize their content for better search engine rankings.

Highlights

The speaker has discovered a chatbot prompt that significantly boosts their website's performance.

The speaker plans to demonstrate a live example of how the chatbot prompt works in the video.

A major challenge faced is a keyword SEO campaign management that has stagnated at the fourth rank despite efforts.

The speaker's agency, The Search Initiative, generates a lot of leads despite the stagnant ranking.

The goal is to use the new chatbot prompt to achieve the top spot on Google.

The speaker provides a link to a free SEO training masterclass for viewers to learn advanced SEO strategies.

The process involves putting ChatGPT into GPT-4 mode and using specific plugins for PDF reading and internet access.

ChatGPT is trained to become an expert on Google's Quality Rater Guidelines, a document used to evaluate search results.

The speaker emphasizes the importance of strictly adhering to the Quality Rater Guidelines when analyzing content.

ChatGPT provides specific action points for improvement based on the analysis of competing articles.

The speaker's content is compared to higher-ranking articles in terms of depth, expertise, credibility, and user intent fulfillment.

The speaker humorously compares SEO to surviving a bear attack, where being better than others is key.

Debugging the output of ChatGPT is crucial to ensure it meets the desired objectives.

ChatGPT's analysis includes a summary of each analyzed article and their strengths and weaknesses.

The speaker implements specific improvements to their article based on ChatGPT's recommendations.

After applying the changes, the speaker's article ranking improves from fourth to second place.

The article's traffic and lead generation for the agency also see a significant increase.

The speaker discusses the importance of domain rating and topical authority in SEO ranking factors.

AI is used to close the gap in content creation and achieve topical authority more quickly than traditional methods.