How To Find CURRENT Etsy Trends 👩‍💻 Niche Research Etsy and Print on Demand Tutorial with EverBee

TaylorPOD
20 Sept 202309:49

TLDRIn this tutorial video, Taylor shares her strategy for finding profitable niches on Etsy for print-on-demand businesses. She emphasizes the importance of niche research and uses the Chrome extension EverBee to analyze search volume and product analytics. Taylor demonstrates how to identify trending products and niches by examining high-selling listings on Etsy, such as groomsmen gifts and boyfriend Valentine's Day gifts. She also discusses the potential of targeting specific keywords with lower competition and higher search volume. Taylor's approach is adaptable to various product types and she encourages aspiring sellers to draw inspiration from successful listings, even if they are for different product types, to gain a competitive edge. The video concludes with a special offer for EverBee's growth plan and an invitation for viewers to engage with the content.

Takeaways

  • 🔍 **Identify Niches**: Start by conducting broad searches on Etsy to find popular niches and trending products.
  • 📈 **Use EverBee**: Utilize the EverBee Chrome extension for search volume and analytics to validate niche demand.
  • 💰 **Analyze Top Listings**: Look at the top listings on Etsy to understand what is selling well and pull inspiration from them.
  • 🎨 **Design for Print on Demand**: Focus on niches and products that are suitable for print on demand services.
  • 📝 **Note Successful Keywords**: Pay attention to the keywords used in successful listings and consider incorporating them into your own.
  • 📉 **Competition Analysis**: Target keywords with high search volume but lower competition to stand out.
  • 🎁 **Consider Gift Niches**: Gift-related niches, such as groomsmen gifts or Valentine's Day gifts, are often in high demand.
  • 👫 **Explore Specific Niches**: More specific niches like 'mommy and daddy' mug sets can be less saturated and more appealing to customers.
  • 📚 **Research Extensively**: Continue to scroll through results to find products that stand out and could be potential niches.
  • 🛍️ **Product Type Flexibility**: Even if a niche is selling well in a different product type, consider adapting it to your chosen product type for a competitive edge.
  • 🚀 **EverBee Offer**: Take advantage of the EverBee growth plan offer for new users or to upgrade existing subscriptions.

Q & A

  • What is the primary advice given for success with Etsy and print on demand?

    -The primary advice given is to find a niche and niche down for success with Etsy and print on demand.

  • How did Taylor initially learn about print on demand?

    -Taylor initially learned about print on demand through a random TikTok video that caught her attention.

  • What tool does Taylor use for niche research and why is it helpful?

    -Taylor uses EverBee, a Chrome extension, for niche research because it provides search volume and analytics, which are key in validating niches and product ideas.

  • What is the special offer for new users of EverBee mentioned in the script?

    -New users of EverBee can get unlimited access to their growth plan for two months for the price of one.

  • What is the significance of search volume in the context of Etsy listings?

    -Search volume is significant because it indicates how many times a particular term is searched for on Etsy, which can help determine if a product is in demand and likely to be found by potential customers.

  • How does Taylor suggest using EverBee to analyze product listings on Etsy?

    -Taylor suggests using EverBee to view the search volume next to different search phrases, and to click into product analytics to see all listings on the first page of an Etsy search, sorted by monthly revenue.

  • What is the importance of targeting keywords with high search volume but low competition?

    -Targeting keywords with high search volume and low competition can help a product listing stand out and be more easily found by potential customers, increasing the chances of sales.

  • How does Taylor analyze successful listings to find inspiration for her own products?

    -Taylor analyzes successful listings by looking at their revenue, the demand for their niche, and the keywords they use. She also considers the design simplicity and the potential for applying the same niche to different product types.

  • What is the advantage of finding niches that are selling well on a different product type?

    -Finding niches that are selling well on a different product type can provide a competitive advantage because it may be less saturated, and introducing that niche to a new product type could lead to greater success.

  • Why is it beneficial to look at the entire database of product listings instead of just the first page?

    -Looking at the entire database of product listings provides a broader view of what's selling well, which can lead to more diverse and potentially profitable niches to explore.

  • How does Taylor use the success of a particular shop to inform her own product design strategy?

    -Taylor uses the success of a particular shop by analyzing their best-selling products, the keywords they use, and the niches they target. This helps her understand what is resonating with customers and what she might replicate or adapt for her own products.

Outlines

00:00

🔍 Finding Profitable Niches for Etsy Print-on-Demand

The video begins with Taylor addressing common advice for new Etsy sellers to find a niche and specialize in it for success. Taylor shares her personal journey of starting an Etsy and print-on-demand business after being inspired by a TikTok video. She emphasizes the importance of niche research and outlines her strategies for finding in-demand products on Etsy. The video introduces a tool called Everbee, a Chrome extension that provides search volume and analytics to aid in research. Taylor offers a special deal for new Everbee users and explains how Everbee can be a key component in the research process. She demonstrates how to conduct a broad search using 'mugs' as an example, and how to use Everbee to find high search volume keywords and analyze product listings to identify trending niches, such as groomsmen gifts.

05:01

🎨 Identifying Niches and Keywords for Print-on-Demand Success

In the second paragraph, Taylor continues her discussion on niche research by showing how to use Everbee to find specific products that are performing well on Etsy. She highlights the importance of targeting keywords with high search volume and low competition. Taylor demonstrates how to analyze product listings, such as a boyfriend Valentine's Day gift mug and a Mother's Day gift mug, to gather inspiration for designs and niches. She also discusses the potential of creating a product set, like a mommy and daddy mug set, which can be more appealing to customers and profitable with print on demand. Taylor encourages viewers to look for niches that are selling well on different product types, as this can provide a competitive advantage. She concludes by reminding viewers that all the necessary information for finding niches can be found on Etsy and invites them to take advantage of the Everbee discount.

Mindmap

Keywords

💡Niche

A niche refers to a specialized segment of the market that has specific needs or interests. In the context of the video, finding a niche is crucial for success on Etsy and in print-on-demand businesses because it allows sellers to target a particular audience with products that meet their unique demands. The video emphasizes the importance of niche research to identify in-demand product ideas.

💡Print on Demand

Print on Demand (POD) is a business model where products are only produced when a customer orders them, eliminating the need for inventory. This concept is central to the video as the presenter discusses strategies for starting and scaling a POD business on Etsy, highlighting the flexibility and low-risk nature of this approach.

💡Etsy

Etsy is an e-commerce website focused on handmade, vintage items, and craft supplies. It's a platform where sellers can open their own shops to sell their products. In the video, Etsy serves as the marketplace for selling print-on-demand products and is the primary focus for niche research and sales.

💡Everbee

Everbee is a Chrome extension that provides search volume and analytics data, which is used for market research in the video. It helps the presenter to analyze trends, search volumes, and competition on Etsy, which is vital for identifying profitable niches and designing products that will sell.

💡Search Volume

Search volume refers to the number of times a particular term or phrase is searched for on the internet within a given time frame. In the video, high search volume is an indicator of demand for certain products on Etsy, which is essential for sellers to understand what products they should consider offering in their print-on-demand business.

💡Revenue

Revenue is the total income generated from sales of goods or services. The video uses monthly revenue as a metric to identify the success of different product listings on Etsy. High-earning products, as shown in the video, indicate profitable niches that the presenter encourages viewers to consider for their own business.

💡Product Analytics

Product analytics involves analyzing data related to product performance, such as sales, revenue, and customer preferences. In the context of the video, Everbee's product analytics feature is used to evaluate the success of various listings on Etsy, helping the presenter to identify top-selling products and niches.

💡Keywords

Keywords are specific words or phrases that customers use when searching for products online. In the video, the presenter discusses the importance of targeting keywords with high search volume and low competition to increase the visibility and success of a product listing on Etsy.

💡Competition

Competition refers to the rivalry among sellers offering similar products in the same marketplace. The video emphasizes the value of finding keywords and niches with lower competition, which can give sellers an advantage and increase the chances of their products being discovered and sold on Etsy.

💡Groomsmen Gifts

Groomsmen gifts are presents given to the groomsmen at a wedding. In the video, the presenter identifies groomsmen gifts as a niche with high demand and sales volume on Etsy, suggesting it as a profitable area for print-on-demand product design.

💡Valentine's Day Gifts

Valentine's Day gifts are products designed for the celebration of love and affection on Valentine's Day. The video highlights a specific mug designed as a boyfriend's Valentine's Day gift, which is generating significant revenue. This serves as an example of how seasonal or event-specific niches can be profitable for print-on-demand businesses.

Highlights

The importance of finding a niche for success with Etsy and print on demand is emphasized.

The video aims to guide beginners on how to conduct niche research for their Etsy and print on demand business.

The presenter, Taylor, shares her journey of starting an Etsy and print on demand business with an iPad and scaling it to over $85,000 in revenue.

Everbee, a Chrome extension, is introduced as a tool for providing search volume and analytics during the research phase.

A special offer for new Everbee users is mentioned, providing unlimited access to their growth plan for two months at the price of one.

The process can be tailored to any product type in a print on demand business, such as apparel or mugs.

Starting with a broad search on Etsy can yield valuable data and search phrases for niche research.

High search volume is crucial for success on Etsy, as it indicates demand for the product.

Product analytics can reveal the most revenue-generating listings and provide insights into in-demand niches.

Groomsmen gifts are identified as a potentially lucrative niche based on high sales and revenue.

The presenter suggests looking at successful listings for inspiration, even if the product type differs from your own.

Using specific keywords with lower competition and high search volume can improve the visibility of a listing.

The presenter demonstrates how to analyze tags and search volumes from successful listings to inform one's own product design.

Simple text-based designs are popular for mugs, making them an accessible product type for those new to design.

Analyzing successful shops on Etsy can provide insights into profitable niches and keywords.

Targeting specific niches, such as newlyweds or engagement gifts, can lead to higher revenue.

Selling products in sets, like a mommy and daddy mug set, can offer added value to customers.

The video concludes with an encouragement to use the insights gained from successful listings to find a competitive advantage in the market.

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