How To Write Effective Emails in 2024 with AI (FREE Guide)
TLDRThis video explores the use of AI in crafting effective emails for marketing, focusing on HubSpot's Email Writer. The host, initially skeptical, tests the tool's ability to automate personalized and value-driven emails. The guide covers setting goals, personalizing content, and using frameworks like AIDA for impactful outreach. It highlights the importance of human touch in AI-assisted writing, emphasizing the need for customization and understanding of the audience for genuine connection and trust-building.
Takeaways
- 📧 Use AI for email marketing to automate and reach new customers efficiently.
- 🤖 Collaborate with AI tools like HubSpot's Email Writer as a partner, not a replacement for your personal touch.
- 🎯 Define clear email goals such as lead generation, link building, or pitching products and services.
- 🛍️ Personalize emails to your target audience for better open rates and quality leads.
- 📝 Follow a proven email framework like AIDA to structure your email content effectively.
- 🏷️ Start with a compelling subject line and personalized greeting to stand out in the inbox.
- 📈 Keep the email concise, addressing the recipient's needs and offering a clear benefit or solution.
- 📝 Use plain text for straightforward communication or HTML for visual appeal, but be mindful of deliverability concerns.
- ✍️ End with a soft call-to-action and a professional signature to maintain credibility.
- 🔍 Always proofread and edit the AI-generated content to ensure it aligns with your brand's voice and message.
- ⏰ Schedule emails at optimal times to increase the chances of engagement and response.
Q & A
What is the main purpose of the video?
-The main purpose of the video is to demonstrate how AI tools, specifically HubSpot's Email Writer, can be used to automate and improve the process of writing effective emails for marketing purposes.
Why is email marketing considered essential for business growth?
-Email marketing is considered essential for business growth because it allows businesses to reach new customers, maintain relationships with existing ones, and promote products and services directly to a targeted audience.
What role does AI play in the creative process of writing emails according to the video?
-AI plays a supportive role in the creative process by automating parts of the email writing process, allowing the user to focus more on understanding their customers and offering personalized, relevant content.
What are some potential email goals mentioned in the video?
-Potential email goals mentioned include lead generation, link building, content promotion, influencer collaborations, and pitching products and services.
Why is it important to understand the target audience before using AI for email writing?
-Understanding the target audience is important to craft personalized, relevant emails that offer value, which can lead to better open rates and higher quality leads.
What is the AIDA formula mentioned in the video, and how is it used?
-The AIDA formula stands for Attention, Interest, Desire, and Action. It is a proven framework for creating effective marketing messages that grab attention, generate interest, create desire, and prompt action.
What is the significance of using a professional email address in the context of the video?
-Using a professional email address adds credibility and trustworthiness to the communication, helps bypass spam filters, and reinforces the brand identity.
How can AI assist in creating a compelling subject line for an email?
-AI can suggest subject lines based on the body copy, offer insights, or ask questions to spark curiosity, and use merge tags to personalize the subject line with a recipient's name or location.
What is the importance of a soft call-to-action (CTA) in an email?
-A soft CTA is a lower friction ask, making it easier for recipients to respond positively. It is a subtle invitation to engage further with the sender without being overly aggressive.
How does the video suggest using AI for the first draft of an email and then customizing it?
-The video suggests writing the first draft with AI for efficiency, and then customizing each section further to add a personal touch and ensure the message aligns with the brand's voice and the recipient's needs.
What is the role of follow-up emails according to the video?
-Follow-up emails are crucial as they can significantly increase the reply rate. They serve as a reminder and give recipients more time to consider the offer or information presented in the initial email.
How can the video's approach to email writing help a small business owner save time?
-By using AI writing tools, small business owners can save time on the drafting process, allowing them to focus on other aspects of their business while still maintaining effective communication with their audience.
Outlines
📬 Embracing AI for Email Marketing
The speaker expresses their desire to reach new customers while managing a business single-handedly. They acknowledge the importance of email marketing for business growth and consider AI tools as a means to automate this process. The video aims to test HubSpot's AI tools for email copywriting, with the goal of converting skepticism into belief. The speaker intends to use AI as a collaborative tool, not a replacement, and emphasizes the importance of understanding customers and brand uniqueness. They outline potential email goals and discuss the importance of personalization and relevance in email marketing to avoid being labeled as spam. The speaker also introduces a proven email framework to test AI's effectiveness in email writing.
🔍 Leveraging AI and AIDA for Effective Outreach
The speaker reflects on the effectiveness of AI in writing and its role in enhancing the email outreach process. They admit to being both surprised and impressed by the results, noting the importance of trial and error in refining AI-generated content. The speaker highlights the necessity of having prior knowledge and research to create effective prompts for AI. They revisit the email draft, discussing the art of cold outreach and the AIDA formula as a guide for drafting effective emails. The AIDA model is exemplified with a real-life scenario, emphasizing its effectiveness in capturing attention, clarifying offerings, and prompting action with a clear call-to-action (CTA). The speaker also contemplates between a standalone campaign and a monthly newsletter for business growth, ultimately deciding to use HubSpot's campaign assistant to create a newsletter. They discuss the importance of avoiding common email mistakes, such as long paragraphs, bad formatting, lack of copy editing, too many CTAs, and hiding the unsubscribe link. The video concludes with the speaker's endorsement of AI writing tools for saving time and connecting with audiences, while also acknowledging the irreplaceable value of human thought in impactful content creation.
Mindmap
Keywords
💡AI tools
💡Email marketing
💡Personalization
💡Subject line
💡Lead generation
💡Call-to-action (CTA)
💡Spam filters
💡AIDA model
💡Campaign assistant
💡Personalization
💡Unsubscribe link
Highlights
AI tools can automate email marketing for business growth.
HubSpot's AI tools are tested for effective email copy production.
AI should be used as a collaboration, not a replacement in creative writing.
Understanding customers and brand uniqueness is crucial for email goals.
Potential email goals include lead generation and pitching products.
Personalization and relevance are key for better open rates and quality leads.
A proven email framework can be combined with AI writing for effectiveness.
HubSpot's Email Writer and content assistant can help draft and edit emails.
A professional email address is important for credibility and avoiding spam filters.
A compelling subject line is crucial to stand out in a crowded inbox.
Personalized greetings and attention grabbers are effective in email openers.
Concise messages with targeted copy are more likely to resonate with recipients.
Maintaining brand voice and consistent formatting enhances email appeal.
Plain text offers authenticity and a higher chance of bypassing spam filters.
HTML emails provide visual appeal but come with deliverability concerns.
A simple and soft call-to-action with a professional signature is effective.
AI can assist in writing drafts, which can then be customized for personal touch.
Final spelling and grammar checks are essential before sending emails.
Scheduling emails at the right time increases the chances of engagement.
Follow-up emails significantly improve reply rates.
AIDA formula is a proven method for drafting effective cold outreach emails.
HubSpot's free campaign assistant can help create and manage email campaigns.
Newsletters are beneficial for connecting with customers not on social media.
A checklist helps avoid common mistakes in email marketing.
AI writing tools save time and help brands connect with their audience.
Handcrafted writing, despite imperfections, often has a unique appeal.
HubSpot's free communication guide can enhance writing and generate better results.
