How to Write Cold Emails & Sales Copy Using AI Tools w/ Examples | ChatGPT, CopyAI, OpenAI (2023)

Patrick Dang
28 Dec 202209:36

TLDRThe video explores the potential of artificial intelligence (AI) as a major revenue generator in 2023, focusing on leveraging AI tools like ChatGPT and CopyAI for business growth. It discusses OpenAI's contributions to AI, exemplified by their AI's success in gaming, and extends to practical applications in writing sales copy and cold emails. The speaker details how using AI can save time and enhance productivity by automating content creation, while emphasizing the necessity of human oversight to refine AI-generated outputs. The potential displacement of traditional jobs by AI underscores the need for adapting to this technological shift, positioning AI as a tool to augment rather than replace human creativity.

Takeaways

  • 🚀 Artificial Intelligence (AI) is a significant opportunity for generating income and enhancing business operations in 2023.
  • 🌟 OpenAI, a non-profit organization, has been pivotal in revolutionizing AI and applying it to real-world scenarios, such as playing the game DOTA 2.
  • 📝 ChatGPT is an AI application from OpenAI that can write sales pages and emails in a human-like manner, opening new opportunities for content creation.
  • 🔍 Copy.ai is a software that uses ChatGPT to assist users in writing copy for various purposes, from blogs to sales landing pages, making the process more efficient.
  • 💡 The AI software is continuously learning and improving, with researchers feeding it vast amounts of information daily, leading to better results over time.
  • 📈 Real-life applications of AI include generating higher income, saving time, and increasing sales by leveraging tools like Copy.ai for creating marketing materials.
  • 📭 Cold emails can be crafted with a more personalized touch using AI tools, but they still require human input to add a personal introduction and to fine-tune the message.
  • 🛠️ AI can also be used to deliver services faster, such as writing sales copy for clients, which can be a significant advantage for agencies offering such services.
  • 🔑 While AI can provide a strong foundation for content creation, it is not perfect and requires human intervention to adjust the tone and ensure the message resonates with the target audience.
  • ⏳ The future of jobs in AI will likely shift towards curator roles, where individuals specialize in providing the right inputs to AI to generate useful and effective content.
  • ⚖️ AI has the potential to displace jobs, particularly in mid-tier or low-tier copywriting, as it becomes more adept at generating content that works for specific use cases.

Q & A

  • What is one of the biggest opportunities for generating income in 2023 according to the transcript?

    -One of the biggest opportunities for generating income in 2023 is utilizing artificial intelligence (AI) in various business sectors and services.

  • Which non-profit company is credited with revolutionizing the concept of artificial intelligence?

    -OpenAI is the non-profit company that revolutionized the concept of artificial intelligence.

  • How did OpenAI first demonstrate the capabilities of its AI technology?

    -OpenAI first demonstrated the capabilities of its AI technology by developing an AI that could play and eventually beat top teams at the game DOTA 2.

  • What is Chat GPT and how is it used in the context of the transcript?

    -Chat GPT is an AI technology that can write content, such as sales pages or emails, in a manner that closely resembles human writing. In the transcript, it is used to generate content for various purposes like Twitter threads and sales copy.

  • How does the AI software improve over time?

    -The AI software improves over time by being fed a vast amount of information daily, which it processes and learns from, thus enhancing its performance and ability to generate better results.

  • What is Copy.AI and how does it utilize AI technology?

    -Copy.AI is a software that uses AI technology, specifically leveraging Chat GPT, to help users write copy for various purposes like blogs, sales landing pages, and emails. It generates drafts that users can then customize and refine.

  • What are some tips for improving the effectiveness of AI-generated sales copy?

    -To improve the effectiveness of AI-generated sales copy, one should add a human touch to the introduction, ensure the body of the text addresses pain points, and adjust the tone to fit the target audience. It's also important to tailor the copy to make it more natural and applicable.

  • How might AI technology change the future of jobs related to copywriting?

    -AI technology may lead to the creation of new jobs where people specialize in curating and inputting data into AI systems to generate useful content. Traditional high-level copywriting may be less in demand, with AI taking over more routine and standardized tasks.

  • What are some potential ethical considerations when using AI to generate sales copy?

    -Ethical considerations include ensuring that the generated content is not misleading or spammy and that it complies with laws and regulations, such as not making unrealistic promises about profitability.

  • How can AI be used beyond sales and marketing, as mentioned in the transcript?

    -AI can be used in various creative fields such as art, music, and writing. It can help generate ideas, designs, songs, and other creative content, potentially disrupting traditional roles in these industries.

  • What is the recommendation for individuals looking to stay relevant in a future where AI is increasingly used for content creation?

    -Individuals are recommended to learn how to use AI tools, understand how to input data effectively, and maintain the ability to add a personal human element that AI cannot replicate, such as personal experiences and unique perspectives.

Outlines

00:00

💡 Exploring AI's Potential in Business and its Evolution

Artificial Intelligence (AI) is poised as a major opportunity for income generation in 2023, impacting various business sectors regardless of individual skill levels. The video highlights the transformative role of AI in creating new business opportunities and enhancing existing operations through automation and innovation. It specifically references OpenAI, a non-profit organization that has significantly advanced AI applications in real-world scenarios, like gaming with Dota 2 and professional tools such as ChatGPT. ChatGPT, in particular, exemplifies the capability of AI to perform complex writing tasks, mimicking human-like interactions in sales, customer service, and content creation. The narrative underscores the importance of understanding AI technologies, leveraging them to save time, generate sales, and ultimately, boost income through practical applications like Copy.ai, which utilizes ChatGPT in its backend to automate and enhance copywriting tasks.

05:02

🚀 Leveraging AI in Cold Outreach and Service Delivery

The potential of AI in revolutionizing cold outreach and service fulfillment is discussed, emphasizing how AI tools like ChatGPT can streamline communication processes and content creation. The script presents a scenario using Copy.ai to create engaging, personalized sales pitches and email campaigns, demonstrating the efficiency of AI in generating effective marketing content quickly. However, it also notes the necessity of human oversight to refine AI-generated content to ensure its appropriateness and effectiveness. Looking towards the future, the script suggests that roles in many sectors may evolve from creators to curators, who fine-tune AI outputs rather than create from scratch. It warns of potential job displacements, especially in middle and lower tiers of creative roles, urging professionals to adapt by learning to work symbiotically with AI technologies.

Mindmap

Keywords

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is portrayed as a significant opportunity for generating income and enhancing business operations in 2023. The video discusses how AI has evolved, particularly mentioning its application in playing the game DOTA 2 and how it is now being used to write sales copy and emails in a manner closely resembling human writing.

💡OpenAI

OpenAI is a non-profit organization that has played a pivotal role in advancing the field of artificial intelligence. The video highlights OpenAI's contribution to AI technology, particularly in developing systems that can perform complex tasks such as playing games like DOTA 2 at a highly competitive level. OpenAI's influence is foundational to the broader theme of AI's potential in business and content creation.

💡Chat GPT

Chat GPT is an application developed by OpenAI that utilizes artificial intelligence to generate human-like text. The video script provides examples of Chat GPT being used to write Twitter threads and sales copy, emphasizing its utility in content creation and sales enhancement. It is a key technology discussed in the context of AI's role in generating income and improving business services.

💡Copy.ai

Copy.ai is a software that leverages the capabilities of Chat GPT to assist users in creating written content for various purposes such as blogs, sales landing pages, and emails. The video demonstrates how Copy.ai can be used to generate drafts for sales outreach, showcasing the potential of AI in automating the process of copywriting. It is an example of how AI tools can save time and generate more sales.

💡Sales Copy

Sales copy is persuasive written content designed to sell a product or service. In the video, AI's ability to generate sales copy is explored, with the script highlighting how AI tools like Copy.ai can be used to create compelling content that can increase sales and revenue. The effectiveness of AI-generated sales copy is discussed in relation to human-written copy, emphasizing the need for human touch and customization.

💡Cold Emails

Cold emails are unsolicited messages sent to potential customers or clients with the intent of making a sale or introducing a product or service. The video discusses the use of AI in crafting cold emails, suggesting that AI can help in generating the initial draft, which can then be personalized and refined by humans to increase the chances of a positive response.

💡NFT Tools

NFT Tools refer to applications or platforms that facilitate the creation, buying, selling, and tracking of non-fungible tokens (NFTs). In the script, an example is given where AI is used to create a sales landing page for an NFT tool, highlighting the features and benefits of the tool to its target audience, which in this case are NFT traders.

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💡Revenue Increase

Revenue increase refers to the growth in income generated by a business. The video mentions the potential of AI to significantly boost revenue, citing an example where an ad campaign increased a company's revenue by a thousand percent. This underscores the video's main theme of using AI to enhance business performance and income generation.

💡Human Element

The human element refers to the personal, emotional, or individual touch that is added to a process or product to make it more relatable or appealing. The script emphasizes the importance of adding a human element to AI-generated content, as it can make the content more engaging and effective. This is particularly relevant in the context of sales copy and cold emails, where personalization can increase response rates.

💡Content Creation

Content creation involves the development of various forms of content, such as text, images, audio, and video, for the purpose of marketing, entertainment, or information sharing. The video discusses how AI is transforming content creation by automating the process of writing and designing content, which can lead to faster production and potentially higher quality outputs.

💡Job Displacement

Job displacement refers to the loss of jobs due to technological advancements, which can make certain roles or tasks obsolete. The video script addresses the potential for AI to displace jobs, particularly in areas like copywriting and content creation. However, it also suggests that new roles, such as AI input curators, may emerge as a result of these technological changes.

Highlights

Artificial intelligence is a significant money-making opportunity in 2023, with a wave of new businesses and opportunities to generate income.

OpenAI, a non-profit company, has revolutionized the application of AI in the real world, demonstrated by their software's ability to play and excel at DOTA 2.

Chat GBT is an application of OpenAI that can write sales pages and emails in a human-like manner, opening new opportunities for content creation.

AI software is continuously fed information, improving its capabilities and results daily, leading to better real-world applications.

Copy.AI uses Chat GPT in the backend to assist users in writing copy for various purposes, such as blogs, sales landing pages, and emails.

The software generates a general idea that users can then personalize and adjust to fit their specific needs.

Human touch is essential when using AI-generated content; users should adjust the generated content to increase response rates.

Copy AI allows users to adjust the tone of the generated content, from friendly to luxury to mimicking a specific person's speaking style.

AI-generated sales copy and cold emails require human input and fine-tuning to be effective.

The future of jobs may shift towards curators who are skilled at providing the right inputs to AI to generate useful content.

AI has the potential to displace jobs, particularly in mid-tier or low-tier copywriting, as it can generate content for local businesses effectively.

It is recommended to learn how to use AI tools to stay relevant in the future, as they will likely be used for the majority of content creation.

AI can also be used in creative fields such as art and music, potentially replacing human creators in certain roles.

Personal experiences and unique human elements are aspects that AI cannot yet replicate, giving humans an advantage in creative fields.

Copy AI is highlighted as a user-friendly software with a good interface for generating AI-assisted content.

The speaker encourages viewers to experiment with AI tools and learn how to use them effectively to improve sales and marketing.

A new generation of creators will emerge, utilizing AI to enhance their work and stay ahead in their respective fields.

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