How to Write Perfect Cold Email Using AI | Email Strategy

Website Learners
13 Dec 202308:14

TLDRThis tutorial video teaches viewers how to craft the perfect cold email using AI, emphasizing the importance of a personalized subject line, concise and engaging content, and a clear call to action. It also introduces an AI tool, 'Gravity,' that assists in generating personalized emails and follow-ups, potentially boosting response rates and streamlining the outreach process.

Takeaways

  • 📧 Cold emails are essential for initiating contact with people you haven't met before.
  • 🔍 The primary goal of a cold email is to start a conversation rather than expecting immediate action.
  • 🔑 Finding email addresses can be done through LinkedIn, websites, or tools like hunter.io and zoom info.
  • 🎯 The subject line is crucial for getting your email opened; make it personal, short, and intriguing.
  • 📝 Keep the email concise, with the first two lines addressing how your product or service can solve their issue.
  • 📌 Use bullet points to make your email scannable, avoiding long paragraphs that might deter readers.
  • 👋 Start the email by focusing on the recipient, making it about their interests rather than yours.
  • 📞 Include a clear call to action, guiding the recipient on the next step they should take.
  • 🔄 Persistence is key; send follow-up emails if you don't receive a response initially.
  • 🛠️ Utilize AI tools like Gravity to streamline the process of writing personalized and effective cold emails.
  • 🔄 Gravity also helps in crafting follow-up emails that align with the original message.

Q & A

  • What is the main purpose of writing a cold email?

    -The main purpose of a cold email is to initiate a conversation with someone you haven't met before and get them interested in your cause or offer, rather than expecting immediate action.

  • Why are cold emails called 'cold'?

    -Cold emails are called 'cold' because they are sent to people you have not had any previous contact with, similar to approaching potential donors at an event you're organizing.

  • How can you find email addresses of people you have no contact with?

    -You can find their email addresses by checking if you're connected with them on LinkedIn, looking at their website for contact details, or using tools like hunter.io and zoom info to track down the emails.

  • What are some tips for crafting the perfect subject line in a cold email?

    -Tips include personalizing the subject line, keeping it short and sweet, and making the recipient curious without resorting to clickbait.

  • How should the body of a cold email be structured to keep the reader engaged?

    -The email should be kept short and to the point, with the first two lines briefly explaining how your product or service can solve their issue, followed by an introduction of yourself or your business. Using bullet points can also help to avoid offputting long paragraphs.

  • What is the significance of making the email about the recipient rather than the sender?

    -Making the email about the recipient helps to grab their attention right from the beginning and shows that you have taken the time to understand their interests, which can make them more likely to respond.

  • Why is including a call to action in a cold email important?

    -A call to action is important because it provides a specific next step for the recipient to take, simplifying the process and reducing the chances of them being left wondering what to do next.

  • What should you do if you don't receive a reply after sending a well-crafted cold email?

    -If you don't receive a reply, it's okay to send three to four follow-up emails to express your continued interest and remind the recipient that you're eager to hear from them.

  • Can you introduce an AI tool mentioned in the script that helps in writing cold emails?

    -The AI tool mentioned in the script is called 'Gravity', which helps you generate perfect and personalized cold emails by filling in key details and choosing the desired tone.

  • How does the AI tool 'Gravity' assist with follow-up emails?

    -Gravity has a feature for follow-up emails where you can fill in the details and paste the original email sent. It then generates a well-written follow-up email that aligns perfectly with your previous email.

Outlines

00:00

📧 Mastering Cold Emails

This paragraph introduces the concept of cold emails and their importance in various professional scenarios. It emphasizes the challenge of getting responses due to the high volume of emails received by potential contacts. The speaker promises to teach viewers how to write compelling cold emails that stand out, grab attention, and elicit responses. The paragraph also explains the purpose of cold emails, which is to initiate a conversation rather than expecting immediate action. It provides tips on finding email addresses and hints at the introduction of a tool to assist in crafting effective cold emails.

05:00

🔍 Crafting the Perfect Cold Email

The second paragraph delves into the specifics of writing effective cold emails. It discusses the crucial role of the subject line in getting the email opened and provides tips for personalizing, keeping it short, and making it intriguing without resorting to clickbait. The summary also covers the importance of keeping the email concise, using bullet points to avoid lengthy paragraphs, and making the email about the recipient to capture their interest. It advises on introducing oneself or one's business simply and casually, and stresses the necessity of including a clear call to action to guide the recipient on the next steps. Additionally, it touches on the strategy of sending follow-up emails if an initial response is not received.

Mindmap

Keywords

💡Cold Email

A 'Cold Email' is an unsolicited message sent to potential customers, clients, or contacts with whom the sender has no prior relationship. In the context of the video, the main theme revolves around crafting effective cold emails to initiate a conversation and pique interest in one's cause or product. The script emphasizes the importance of a personalized approach and compelling subject lines to stand out in recipients' inboxes.

💡Salesperson

A 'Salesperson' is an individual whose job involves selling goods or services. The video mentions salespeople as one of the primary users of cold emails, highlighting the need for this skill in their professional activities to expand their client base and close deals.

💡Job Seeker

A 'Job Seeker' is someone looking for employment opportunities. The script suggests that mastering the art of cold emailing can be beneficial for job seekers to reach out to potential employers or networking contacts, demonstrating initiative and interest in the role.

💡Freelancer

'Freelancer' refers to a self-employed individual who offers services to clients, typically on a project-by-project basis. In the video, freelancers are mentioned as another group that can utilize cold emails to expand their network and attract new projects or clients.

💡Network

To 'expand your network' means to increase the number of professional contacts or connections one has. The video emphasizes the utility of cold emails in growing one's professional network, which is crucial for various career and business development opportunities.

💡Subject Line

The 'Subject Line' of an email is the short summary that appears in the recipient's inbox, indicating the email's content. The video script provides tips on crafting an effective subject line that is personalized, concise, and curiosity-inducing to increase the chances of the email being opened.

💡Personalization

'Personalization' in the context of cold emails refers to tailoring the message to the recipient's known interests or details, making it feel more targeted and relevant. The script suggests using personal details to make the subject line stand out and to create a connection with the recipient.

💡Call to Action (CTA)

A 'Call to Action' is a statement designed to prompt the reader to take a specific next step, such as scheduling a call or replying to an email. The video explains the importance of including a clear CTA in cold emails to guide recipients on what to do next and to avoid leaving them uncertain.

💡Follow-up Email

'Follow-up Email' is a subsequent message sent after the initial email to reiterate interest or request a response. The script advises on the strategy of sending multiple follow-up emails if no reply is received, emphasizing persistence and continued engagement with the recipient.

💡AI Tool

An 'AI Tool' in this context refers to a software application that uses artificial intelligence to assist in tasks such as writing emails. The video introduces an AI tool called 'Gravity' that helps in generating personalized cold emails, adjusting tones, and creating follow-up messages, streamlining the process for the user.

💡Tone

The 'Tone' of an email refers to the style or manner in which it is written, which can be professional, casual, or friendly. The script mentions the ability of the AI tool to adjust the tone of the email, allowing the user to match the communication style to the relationship with the recipient or the nature of the outreach.

Highlights

Mastering the art of cold emailing is essential for salespeople, job seekers, freelancers, and network expanders.

Cold emails often get lost due to the high volume of emails received daily by the recipients.

The main goal of a cold email is to initiate a conversation rather than expecting immediate action.

Finding email addresses of potential contacts can be done through LinkedIn, their website, or tools like hunter.io and zoom info.

The subject line is crucial for getting the email opened; it should be personalized, short, and create curiosity.

Avoid clickbait subject lines that overpromise and underdeliver.

Keep the email concise, with the first two lines addressing how your product or service can solve their issue.

Use bullet points to make the email more readable and avoid off-putting long paragraphs.

Start the email by making it about the recipient to grab their attention, not about yourself.

Introduce yourself or your company in a simple and casual manner to connect with the recipient's interests.

Include a clear call to action that specifies the next step you want the recipient to take.

Sending follow-up emails is acceptable and can be done up to three to four times if no response is received.

Introducing an AI tool that helps write the perfect cold emails and boosts response rates.

The AI tool allows customization of the email's tone to be professional, casual, or friendly.

The tool also assists in creating follow-up emails that align with the original message.

Gravity is presented as a tool to streamline the cold email process and capture recipients' attention.

The video concludes with an invitation to subscribe for more content and a reminder of the tool's utility.