How to build a bot that writes SEO articles for you

Coze
11 Apr 202411:47

TLDRIntroducing the Instant SEO bot, a revolutionary tool developed by a team of product managers, engineers, and marketers from Detex Space. This bot is designed to streamline the process of creating high-quality SEO content, saving time and effort that would otherwise be spent on keyword research, SER analysis, drafting, and editing. With Instant SEO, users can have a full team of SEO writers at their disposal, including analysts and company experts, all within a cost-effective range of $20 to $50,000, eliminating the need for hiring external agencies. The bot operates through a user interface with five different agents, each with unique skills that mimic roles within a marketing team. By providing keywords and a brief description, the bot auto-pilots the content creation process, adhering to professional standards and avoiding sensitive content. The bot utilizes various plugins and frameworks, such as Google web search, related search, and the Lima framework, to generate a comprehensive and detailed comparison of top project management software, including key features, pros, and cons. The final output includes a complete blog post with SEO-optimized meta title, description, and URL structure, ready for publication. The Instant SEO bot is a game-changer for digital marketers and growth product managers, significantly reducing content creation time to just 15 minutes per block.

Takeaways

  • 🤖 Instant SEO bot is a creation of a team from Detex Space, designed to assist in content creation for digital marketers and growth product managers.
  • ⚡ The bot is capable of generating high-quality SEO content quickly, reducing the time spent on SEO tasks significantly.
  • 🔍 It streamlines the SEO process from keyword research to content creation, eliminating the need for hiring an external agency that could cost up to $50,000.
  • 📝 The bot operates through a user interface with five different agents, each with unique skills that mimic roles within a marketing team.
  • 🔑 The system prompt instructs the SEO assistant to generate top-ranking SEO optimized blogs, requiring only keywords, a brief description, and desired word count.
  • 🚫 The bot is programmed to maintain a professional tone, exclude offensive content, and not fabricate information.
  • 🔑 The first agent, called the Analyst, uses the Lima framework and keyword memory to reference a knowledge base and search for information.
  • 🔍 The bot can be prompted to include additional information or adjust the content based on user suggestions, showcasing its adaptability.
  • 📚 The Company Expert agent collects and summarizes company-related information to be included in the content, providing a detailed and informed perspective.
  • ✍️ The Company Writer agent generates the article based on the agreed outline, detailing key features, pros, and cons of the subject matter.
  • 📈 The final agent, the SEO Expert, generates the Meta title, Meta description, and URL structure for the article, optimizing it for search engines.
  • 🔗 The bot utilizes various plugins for tasks like Google-related searches, news, and web search to gather information and understand user intent.

Q & A

  • What is the name of the bot introduced in the transcript?

    -The bot introduced in the transcript is called the Instant SEO bot.

  • Who created the Instant SEO bot?

    -The Instant SEO bot was created by a team of product managers, engineers, and marketers from Detex Space.

  • What is the main purpose of the Instant SEO bot?

    -The main purpose of the Instant SEO bot is to generate high-quality SEO content quickly, reducing the time and effort required in the content creation process for digital marketers and growth product managers.

  • How much time does the Instant SEO bot save in content creation?

    -The Instant SEO bot reduces content creation time to a maximum of 15 minutes per block.

  • What are the five different agents that the Instant SEO bot has?

    -The five different agents are not explicitly named in the transcript, but they each have unique skills that mimic roles within a marketing team, such as an SEO assistant, analyst, company expert, and SEO expert.

  • How does the Instant SEO bot maintain a professional tone in its content?

    -The Instant SEO bot maintains a professional tone by following guidelines provided in the system prompt, which instructs the bot to exclude any offensive, harmful, or not safe for work content and not to fabricate any information.

  • What is the Lima framework and how does it help the Instant SEO bot?

    -The Lima framework is a set of rules that top blog writers follow to improve the quality of their content. The Instant SEO bot references this framework to ensure the quality of the blogs it generates.

  • How does the Instant SEO bot handle user queries for related questions?

    -The Instant SEO bot uses a plugin built for Google-related questions to fetch questions that people also ask for a given user query, which is then fed into the Lima framework to better understand user interest and intent.

  • What is the role of the company expert agent in the Instant SEO bot?

    -The company expert agent collects company-related information. If the user provides a database of a company, the Instant SEO bot summarizes everything about the company and inputs it into the block.

  • How does the Instant SEO bot generate the meta title, meta description, and URL structure for the content?

    -The final agent in the Instant SEO bot, the SEO expert, generates the meta title, meta description, and URL structure for the content once the article is completed.

  • What is the process for generating a full article using the Instant SEO bot?

    -The process involves providing the bot with primary and secondary keywords, a brief description of the article, and a desired word count. The bot then goes through various agents to research, draft, and edit the content, ultimately generating a full article with SEO optimization.

Outlines

00:00

🚀 Introduction to Instant SEO Bot

The video introduces the Instant SEO bot, a creation of a multidisciplinary team from Detex space. It is designed to streamline the process of creating high-quality SEO content, which is typically a time-consuming task involving keyword research, SER analysis, drafting, and editing. The bot is positioned as a cost-effective alternative to hiring an entire team of SEO writers, analysts, and marketing experts, with the potential to reduce content creation time to as little as 15 minutes per block. The bot operates through a user interface with five different agents, each with unique skills that mimic roles within a marketing team. The process begins with providing the bot with keywords and a brief description of the desired article, after which the bot autonomously generates content. The system prompt instructs the SEO assistant to maintain a professional tone and avoid generating any inappropriate content.

05:02

🤖 Instant SEO's Agents and Their Functions

The video script explains the roles of the five agents within the Instant SEO bot. The first agent, the Analyst, uses various skills such as Google web search and the Lima framework to generate a content brief based on provided keywords and article description. The bot is capable of understanding user intent and interest by using plugins to fetch related questions. The second agent, the Company Expert, collects and summarizes company-related information to be included in the article. The subsequent agents, including the Company Writer and SEO Expert, are responsible for expanding the draft, generating the full article, and creating SEO-friendly meta titles, descriptions, and URL structures. The script also details the plugins used by the bot, such as Google Related Search and Google News, which contribute to building a knowledge base for the bot to write articles. The process concludes with the final output of a ready-to-use blog post.

10:04

📚 The Lima Framework and Knowledge Base

The Lima framework is highlighted as a crucial component of the Instant SEO bot, providing a structured approach to generating articles. It is based on professional blog writing standards and is used by the bot to create a content brief. The video outlines the process of using the bot, from inputting primary and secondary keywords to receiving a full article, including the URL structure, title, and description. The knowledge base developed for the bot is also discussed, emphasizing how it helps the bot understand related search terms and provide more context for generating articles. The workflow is designed to be straightforward, primarily relying on calling the GPT-4 model to write articles, and the entire process can be completed in about 20 minutes.

Mindmap

Keywords

💡Instant SEO bot

The Instant SEO bot is a software application developed by a team of product managers, engineers, and marketers from Detex Space. It is designed to automate the creation of high-quality SEO content. The bot is a significant time-saver for digital marketers and growth product managers by streamlining the process of keyword research, SER analysis, drafting, and editing. It operates by using various 'agents' or plugins, each with a unique skill set, to mimic different roles within a marketing team. In the context of the video, the Instant SEO bot is portrayed as a game-changer in content creation, capable of generating top-ranking SEO optimized blogs.

💡SEO (Search Engine Optimization)

SEO refers to the process of improving the visibility of a website or a piece of content on search engine results pages (SERPs) through various strategies and techniques. In the video, the Instant SEO bot is specifically designed to create SEO-optimized content, which means the articles it produces are crafted to rank highly in search engines, thereby driving more organic traffic to the content.

💡Productivity Tools

Productivity tools are software applications that help users perform tasks more efficiently and effectively. In the video, the Instant SEO bot is given an example task to discuss the top 10 productivity tools, compare their key features, and evaluate their pros and cons. This showcases the bot's ability to integrate and analyze information about various software solutions to generate informative content.

💡Google Web Search

Google Web Search is a plugin used by the Instant SEO bot to fetch related questions for a given user query. This helps the bot understand user interest and intent better. It mimics how a human would search for information on the internet and is part of the bot's process to create a knowledge base for article writing.

💡Lima Framework

The Lima Framework is a set of rules followed by top blog writers to improve the quality of content created. The Instant SEO bot references this framework when generating content. It ensures that the articles produced adhere to a professional and structured approach, which is crucial for SEO optimization.

💡Content Brief

A content brief is a document that outlines the goals, target audience, key messages, and other essential information required to create a piece of content. In the video, the Instant SEO bot generates a content brief after being given a prompt. This brief serves as a guide for the subsequent steps in the content creation process.

💡Company Expert

The Company Expert is one of the agents within the Instant SEO bot that specializes in collecting and summarizing company-related information. It is used to input detailed knowledge about a specific company, such as Asana, into the article, providing a comprehensive understanding of the company's role in the context of the content.

💡Article Draft

An article draft is a preliminary version of a written piece that is still under development. The Instant SEO bot creates a draft of the article based on the content brief and other inputs. This draft is then reviewed and expanded upon to create the final article, ensuring that it meets the desired quality and depth.

💡SEO Expert

The SEO Expert is the final agent in the Instant SEO bot's workflow. It is responsible for generating the meta title, meta description, and URL structure for the article. These elements are critical for SEO as they directly influence how a webpage is perceived by search engines and users in search results.

💡Plugins

Plugins in the context of the Instant SEO bot are specialized tools or extensions that enhance the bot's functionality. They are used for various tasks, such as fetching related questions, searching for current news articles, and generating article snippets. Each plugin contributes to the bot's ability to create comprehensive and SEO-friendly content.

💡Workflow

A workflow in the Instant SEO bot refers to the series of steps or processes that the bot follows to generate content. These workflows are designed to mimic human-like content creation, from researching and analyzing to drafting and refining the article. They ensure that the content produced is both efficient and effective.

Highlights

Instant SEO bot is a new tool for content creation in the field of SEO, developed by a team from Detex Space.

The bot can generate high-quality SEO content quickly, potentially saving time and resources compared to traditional methods.

Designed for digital marketers and growth product managers, Instant SEO aims to streamline the SEO process.

The bot operates with a cost savings of up to $50,000, eliminating the need to hire an external agency for content creation.

Content creation time is significantly reduced to a maximum of 15 minutes per block with Instant SEO.

The UI of Instant SEO features five different agents, each with unique skills that mimic roles within a marketing team.

The system prompt guides the SEO assistant to generate top-ranking, SEO-optimized blogs based on provided keywords and article details.

The bot maintains a professional tone and avoids content that is offensive, harmful, or not safe for work.

Instant SEO uses the Lima framework, a set of rules followed by top blog writers to improve the quality of content creation.

The bot leverages keyword memory and search functionalities to gather information and generate prompts for article creation.

The Analyst agent references a knowledge base and uses various plugins to understand user interest and intent.

The Company Expert agent collects company-related information to incorporate into the article, providing detailed insights.

The bot can be prompted to include additional software or tools in the comparison, adapting to user suggestions.

The Company Writer agent generates the article based on the agreed outline and requirements, with accuracy and speed.

The SEO Expert agent finalizes the article with the creation of the Meta title, description, and URL structure.

Plugins such as Google Related Search and Google News are utilized to enhance the bot's understanding and content relevance.

The bot's workflows include test, browse, and search functionalities to create a knowledge base for article writing.

The Lima framework is crucial for structuring articles professionally, and the bot adheres to this structure for content creation.

Instant SEO can output a complete article, from keyword generation to full article and SEO optimization, in about 20 minutes.

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