How to use Perplexity AI search engine

David K. Dundas
12 Apr 202408:33

TLDRIn this video, David, the COO of e figer brand ygn, shares his insights on how Perplexity AI has become his preferred tool for productivity over chat GPT and Google. He highlights Perplexity's speed, fact-checking capabilities, and the ability to incorporate multiple sources into its responses. David also introduces the user interface, including the home screen, discover area, and library, as well as the unique feature of collections, which allows users to organize their work and prompts. He demonstrates how to use Perplexity for drafting a script, emphasizing the platform's ability to generate comprehensive content at a sixth-grade reading level. The video also discusses the benefits of Perplexity Pro, which offers access to various models and customization options. David concludes by showcasing how Perplexity can streamline research and content creation, making it an indispensable tool for his marketing workflow.

Takeaways

  • 🚀 **Perplexity AI is fast**: It provides answers more quickly than chat GPT, making it David's preferred tool for quick information retrieval.
  • 🔍 **Fact-checking built in**: Perplexity AI searches multiple sources and incorporates them into its answers, eliminating the need for manual fact-checking.
  • 💡 **Interface Overview**: The home screen is similar to Google's search box, with additional features like a 'Discover' area for news and a 'Library' for search history.
  • 📚 **Collections Feature**: Users can create collections for specific projects, allowing Perplexity AI to tailor responses to the project's context.
  • 📝 **Tone Customization**: Perplexity AI can be instructed on the tone to use for responses, making it adaptable for various types of content creation.
  • 📈 **Settings for Personalization**: Users can set up their profile and account settings, including selecting different AI models in Perplexity Pro.
  • 📊 **Script Drafting**: David uses Perplexity AI to draft comprehensive scripts, including incorporating a curiosity-peaking hook and a close.
  • 💼 **Investor Insights**: The CEO of Perplexity AI is a Stanford graduate with experience at Google and Uber, and notable investors like Jeff Bezos and Nvidia have contributed to its valuation.
  • 🔑 **Model Selection**: Perplexity Pro allows users to choose between different AI models, such as GPT 4 and Claude, based on the task at hand.
  • 🔑 **Contextual Search**: Pro users can provide context for their searches, enabling Perplexity to refine results to specific areas of interest.
  • 📺 **YouTube Video Summaries**: Perplexity can search for and summarize YouTube videos on a given topic, providing key takeaways and direct links.
  • 📑 **Reddit Research**: For customer research, Perplexity Pro can search and summarize Reddit threads, saving users time from manual forum browsing.

Q & A

  • What is Perplexity AI and how does it differ from other search engines like Google or chat GPT?

    -Perplexity AI is an advanced search engine that provides fast, accurate, and comprehensive answers by searching various sources on the internet. It differs from traditional search engines and chat GPT by incorporating fact-checking and offering a built-in feature for creating collections, which allows users to organize and manage their search history and projects more efficiently.

  • How does Perplexity AI's speed in providing answers compare to chat GPT?

    -Perplexity AI is significantly faster than chat GPT. While chat GPT might take minutes to provide an answer, Perplexity AI quickly searches through various sources to deliver the information the user is seeking.

  • What is the purpose of the 'Discover' area in Perplexity AI?

    -The 'Discover' area in Perplexity AI allows users to stay updated with the latest news, particularly in the fields of technology and science. It helps users discover interesting and relevant topics without having to initiate a search.

  • Can you explain the 'Collections' feature in Perplexity AI?

    -The 'Collections' feature in Perplexity AI enables users to create specific project-based collections. Users can give a description and a prompt to the AI for anything they are working on within that collection, which helps in organizing and streamlining work processes.

  • How does Perplexity AI assist in drafting content like a YouTube script?

    -Perplexity AI can draft comprehensive content, such as a YouTube script, by incorporating user-provided instructions and answering specific questions. It can also adjust the tone and style of the content based on the user's requirements, ensuring the script is engaging and informative.

  • What are the benefits of upgrading to Perplexity Pro?

    -Upgrading to Perplexity Pro allows users to select different AI models, from GPT 4 to Claude, and choose image generation models. It also provides more control over privacy settings and enables users to give the AI context for more refined and specific searches.

  • How does Perplexity AI help in researching and summarizing content from platforms like YouTube?

    -Perplexity AI can search for specific topics on YouTube, summarize the content of multiple videos, and provide key takeaways. This saves users time as they do not have to watch each video individually and can get a high-level view of the topic they are interested in.

  • What is the significance of the ability to switch between different AI models in Perplexity Pro?

    -The ability to switch between different AI models in Perplexity Pro allows users to leverage the strengths of each model for different tasks. For instance, GPT 4 might be better for certain types of writing, while Claude might be more suitable for other tasks. This flexibility helps users achieve better results.

  • How does Perplexity AI assist in customer research, such as finding the best baby stroller?

    -Perplexity AI can search and summarize topics from platforms like Reddit, providing users with a quick overview of discussions and opinions. This helps in customer research by gathering insights without the need to manually sift through forums.

  • What is the vision behind the creation of Perplexity AI?

    -The vision behind Perplexity AI is to create an AI-powered search engine that delivers accurate, comprehensive, and engaging answers to users' questions. The CEO, a graduate of Stanford University with experience at Google and Uber, aims to challenge traditional search engines with this innovative tool.

  • Who are some of the notable investors in Perplexity AI?

    -Notable investors in Perplexity AI include Jeff Bezos, the founder of Amazon, as well as other significant entities like Nvidia. The company has a valuation of over a billion dollars, indicating the market's confidence in its potential.

Outlines

00:00

🚀 Introduction to Perplexity AI and Its Benefits

David, the COO of e figer brand ygn and head of an e-commerce brand agency, introduces Perplexity AI as his preferred tool for productivity. He compares it with chat GPT and Google, highlighting Perplexity's speed and built-in fact-checking capabilities. David demonstrates how Perplexity searches multiple sources for answers and provides clickable links for reference. The interface of Perplexity is explored, including the home screen, discover area for technology news, and the library that stores search history. Collections, a unique feature, allows users to create specific project-based categories and tailor AI responses to match the project's tone and requirements. David also discusses the settings section, where users can input their profile details and select models from a range of options, including GPT 4 and Claude. He explains the advantages of Perplexity Pro, which includes the ability to customize the AI model and manage privacy settings.

05:03

📝 Using Perplexity AI for Content Creation and Research

The video script details how David uses Perplexity AI to draft his YouTube video introduction. He shares how he instructed Perplexity to write a comprehensive script that included specific questions about Perplexity AI, its operation, usage, differences from chat GPT, and its creator. David also requested the script to be written at a sixth-grade reading level. After receiving the initial draft, he asked Perplexity to add more details about the founder and investor Jeff Bezos, which led to further online research and a summary of findings. The script also covers how David utilized Perplexity to generate curiosity-peaking hooks for his video and how he had to switch models when Claude refused to generate controversial content. Perplexity Pro's ability to understand context is highlighted, as it allows for more refined searches and summaries, saving time and effort compared to traditional methods like manual web searches. The video concludes with an offer for viewers to try Perplexity with a discount and an invitation to ask questions in the comments.

Mindmap

Keywords

💡Perplexity AI

Perplexity AI is an advanced search engine that utilizes artificial intelligence to provide users with fast, accurate, and comprehensive answers to their queries. It is designed to be faster than traditional search engines like Google and more reliable than chatbots like GPT. In the video, Perplexity AI is highlighted for its ability to search multiple sources and incorporate information into its responses, making it a valuable tool for productivity and research.

💡Productivity

Productivity refers to the efficiency of an individual or system in converting input into desired outputs. In the context of the video, the speaker discusses how using Perplexity AI can level up one's productivity by providing quick access to reliable information, thus saving time and effort that would otherwise be spent on manual research.

💡E-commerce Brand Agency

An e-commerce brand agency is a business that specializes in creating and managing online retail brands. The speaker, David, mentions that he runs such an agency, which implies that the use of Perplexity AI is particularly relevant for professionals in the e-commerce industry who need to stay informed about market trends and consumer behaviors.

💡Collections

In the context of Perplexity AI, collections are a feature that allows users to organize and save search results related to specific projects. David demonstrates how he uses collections for vacation planning and writing YouTube scripts, showing how this feature can help streamline workflow and maintain focus on particular tasks.

💡Tone

Tone refers to the manner in which something is expressed, often in terms of its style, mood, or attitude. In the video, David uses Perplexity AI to analyze and replicate the tone of his YouTube videos, which he describes as informative, educational, comparative, and analytical. This feature is crucial for content creators who want to maintain a consistent voice across their work.

💡Perplexity Pro

Perplexity Pro is a premium subscription service within Perplexity AI that offers additional features and capabilities. These include the ability to select different AI models, access to image generation models, and enhanced privacy management. The video emphasizes the benefits of upgrading to Perplexity Pro for more customized and powerful search capabilities.

💡AI Models

AI models refer to the different algorithms or neural networks that power the AI's functionality. In the script, David discusses the option to choose between models like GPT 4 and Claude within Perplexity Pro, highlighting how different models can be better suited for different tasks or have different restrictions.

💡Search Context

Search context is the additional information provided by the user to refine and focus a search query. Perplexity AI allows users to give context to their searches, such as specifying an interest in content creation within the realm of AI marketing. This feature enables more targeted and relevant search results.

💡Reddit

Reddit is a social news aggregation, web content rating, and discussion website. In the video, David shows how Perplexity Pro can be used to search and summarize topics from Reddit, which is particularly useful for market research and understanding consumer opinions without having to manually browse through forums.

💡Content Creation

Content creation involves the process of generating original content, such as articles, videos, or podcasts. David uses Perplexity AI to assist with content creation for his YouTube channel by summarizing relevant information and providing a high-level view of topics he wants to cover, which saves time and enhances the quality of his content.

💡Investors

Investors are individuals or entities that provide capital for ventures, expecting to gain profit or value over time. The video mentions Jeff Bezos and other investors like Nvidia who have invested in Perplexity AI, indicating the company's potential and credibility in the market.

Highlights

Perplexity AI is a fast and efficient search engine that surpasses traditional methods like chat GPT and Google.

It performs fact-checking by sourcing information from multiple internet sources and incorporates them into the answer.

Users can access links directly from the answers provided by Perplexity AI for further reading.

The interface includes a home screen, a discover area for news, and a library for search history.

Collections feature allows users to create project-specific groups and tailor AI prompts to the project's needs.

Tone of the content can be set and remembered by Perplexity AI for consistent responses.

Perplexity Pro offers customization with different AI models and image generation models.

The Pro version allows for context-based searches, providing a more focused and relevant set of results.

AI can draft comprehensive scripts, including incorporating specific details and answering predefined questions.

Perplexity AI can generate curiosity-peaking hooks for video content.

Different AI models have different strengths; Perplexity AI allows users to switch between them.

The tool can summarize YouTube videos and provide key takeaways, saving users time.

Perplexity AI can focus on specific topics, like writing or customer research, and summarize findings from platforms like Reddit.

The tool is described as a Swiss army knife for marketing workflows, offering speed, customization, and access to multiple models.

David, the COO of eFiger brand ygn, finds Perplexity AI more useful than traditional search methods for his e-commerce brand agency.

A link is provided for a discount on the first month of Perplexity Pro for viewers interested in testing the tool.

The founder of Perplexity AI has a background from Stanford University and experience from Google and Uber.

Jeff Bezos and other notable investors like Nvidia have invested in Perplexity AI, valuing the company over a billion dollars.

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