Midjourney + Figma Entire AI Website Process

Payton Clark Smith
3 Apr 202331:56

TLDRIn this video, the creator shares a unique process of designing a website from scratch, inspired by a collaboration between Tyler, the Creator and Nike. The journey begins with brainstorming ideas using the AI tool Midjourney, then moves on to designing the website layout in Figma. To enhance the visual quality of the images, Topaz Gigapixel AI is employed to upscale and clarify the images. The final step involves developing the website using Webflow, though this part is to be continued in a follow-up video. The video provides an unfiltered look into the creator's design process, offering insights and sparking engagement with the audience.

Takeaways

  • 🎨 The video is about creating a website page showcasing a collaboration between Tyler, the Creator and Nike, inspired by the vibrant and colorful images of the products.
  • 🚀 The process starts with brainstorming using an AI tool called 'mid-journey' to generate initial layout ideas for the website.
  • 🌟 Figma is the primary design tool used to bring the website design to life, with the creator being relatively new to it and acknowledging potential inefficiencies in the process.
  • 📸 Topaz Gigapixel AI is introduced as a tool to enhance and clarify blurry images, which are then incorporated into the Figma design.
  • 💡 Inspiration for the website's design is drawn from the colors and style of the Nike and Tyler, the Creator collaboration products, particularly focusing on a pink shoe and a collaborative logo.
  • 🖌 The design includes a hero section with a black background (later considered changing to maroon), prominent text elements, and high-resolution images of the products.
  • 🔍 Attention to detail is paid to typography, with specific fonts like Avenir Next Condensed and Hall fedica Wide being selected to match the style of Nike's branding.
  • 🛍️ The website design features a call-to-action button, product specifications, and a consistent color scheme that reflects the branding of the collaboration.
  • 🧩 Adobe Stock is utilized to source a textured background image that adds depth to the design without distracting from the product focus.
  • 🔄 The process involves a lot of back-and-forth adjustments in Figma, emphasizing the iterative nature of design work.
  • 📹 The video offers an unscripted, behind-the-scenes look at the creator's design process, which is typically not shown in edited tutorial videos.
  • 🔗 The video concludes with a teaser for a follow-up part that will cover the development of the website using Webflow, including responsiveness and potential interactive elements.

Q & A

  • What is the main inspiration behind the website design process described in the video?

    -The main inspiration is a collaboration between Tyler, the Creator and Nike, which caught the speaker's attention due to its fun, bright, and colorful design elements.

  • Which AI tools are mentioned in the video for enhancing and designing the website?

    -The AI tools mentioned are Midjourney for generating initial layout ideas, Figma for designing the website, and Topaz Gigapixel AI for enhancing blurry images.

  • What is the purpose of using Topaz Gigapixel AI in the design process?

    -Topaz Gigapixel AI is used to enhance blurry images, making them look cleaner and more professional by improving their resolution and clarity.

  • How does the speaker plan to share the design process in the video?

    -The speaker plans to share the entire design process from start to finish, providing a behind-the-scenes look at how they work, without edits or a script.

  • What is the significance of the pink shoe in the video?

    -The pink shoe is the main inspiration for the website's color scheme and design. It represents the fun and colorful nature of the Tyler, the Creator and Nike collaboration.

  • What is the role of Adobe Illustrator in the video?

    -Adobe Illustrator is used to check fonts, create and refine the custom logo for the website, and adjust the design elements to match the desired aesthetic.

  • What is the speaker's approach to deciding on the website's color palette?

    -The speaker uses the colors from the Tyler, the Creator and Nike collaboration as a guide, focusing on a pink shoe, a maroon background, and the colors from the collaboration logo.

  • How does the speaker plan to handle the finalization of the design in Figma?

    -The speaker acknowledges that they might go back and forth with changes and expects to finalize the design more concretely once they move to Webflow, where they can work on responsiveness and interactions.

  • What is the speaker's strategy for creating engaging content for the website?

    -The speaker plans to use creative wording and copywriting, inspired by the style of Tyler, the Creator, to make the website engaging and to highlight the product features effectively.

  • What is the intended outcome of the design process described in the video?

    -The intended outcome is to create a live, functioning website that showcases the Tyler, the Creator and Nike collaboration products in a modern, fresh, and engaging manner.

  • How does the speaker plan to involve the audience in the design process?

    -The speaker invites the audience to watch the process over their shoulder, encourages them to be critical of their methods, and asks for feedback in the comments section.

Outlines

00:00

🎨 Designing a Collaborative Website - Inspiration & Process

The video begins with the creator expressing excitement about a new project inspired by a collaboration between Tyler, the Creator and Nike. The creator plans to design a website for these products without a script, sharing the entire process from idea generation to final design using tools like Figma and Topaz Gigapixel AI. The focus is on creating an engaging and fun experience for viewers, showcasing the design process in real-time without editing or剪辑 (clips).

05:01

🔍 Selecting Typography and Laying Out Text Elements

The creator discusses the importance of typography in the design process and shares the selection of a font called 'Avenir Next Condensed' for its appeal. The video continues with brainstorming ideas for the website's copy, deciding on a bold and italic style reminiscent of Nike's branding. The creator also explores different font variations, including a wider font style seen on Nike's website, and incorporates body copy to introduce the new line of shoes and clothes inspired by Tyler the Creator.

10:03

💡 Enhancing Image Quality and Designing the Hero Section

The video describes the process of enhancing images using Topaz Gigapixel AI to improve their resolution and clarity for the website. The creator then focuses on designing the hero section of the website, starting with a black background and adding text elements. There's an emphasis on creating a clean layout with sufficient spacing and selecting an appropriate font size for a uniform look. The hero section aims to highlight the product with a call to action and a focus on the collaboration's logo.

15:04

🌈 Incorporating Color Palette and Texture for Visual Appeal

The creator expresses a preference for a maroon background color inspired by the shoe design and explores adding texture to the site's background using an image from Adobe Stock. The video demonstrates how to overlay the texture with the background color to add depth and visual interest. The creator also discusses adding a shadow effect behind the shoe image for additional depth and deciding on the final color scheme for the site.

20:06

📐 Crafting the Logo and Preparing for Export

The creator details the process of combining the Nike symbol with a flower element to create a unique logo for the collaboration. Using Adobe Illustrator, adjustments are made to ensure the Nike symbol appears correctly through the flower. The video shows the steps to refine the logo's design, including color correction and outlining. Once satisfied, the logo is prepared for export in a high-resolution format.

25:08

🚀 Finalizing the Website Layout and Preparing for Webflow

The creator discusses the final touches for the website's layout, including the placement of the logo and additional product images. The video shows the use of Topaz Gigapixel AI to enhance multiple product images simultaneously. These images are then clipped out in Photoshop and prepared for inclusion in the website design. The creator plans to continue the development process, including responsiveness and potential interactions, in a follow-up video.

30:14

📹 Wrapping Up and Inviting Viewer Feedback

The video concludes with the creator expressing satisfaction with the design progress and openness to making further adjustments in Webflow. They mention breaking the Webflow portion into a second part and invite viewer feedback on whether to continue with the full walkthrough. The creator thanks the audience for watching, encourages subscriptions, and looks forward to the next video.

Mindmap

Keywords

💡Midjourney

Midjourney refers to an AI tool used in the creative process to generate initial ideas and layouts for a project. In the video, it is used to come up with the foundational concepts for the website design, which is inspired by a collaboration between Tyler, the Creator and Nike. The tool helps the creator to visualize different design approaches before moving on to detailed design work in Figma.

💡Figma

Figma is a collaborative interface design tool that allows for the creation and development of user interfaces. In the context of the video, Figma is used to design the website's layout and user interface after the initial ideas have been generated with Midjourney. It is where the creator fleshes out the design, placing text elements and images to form the website's structure.

💡Topaz Gigapixel AI

Topaz Gigapixel AI is an enhancement tool that uses artificial intelligence to upscale and improve the quality of images, making them appear clearer and more detailed. In the video, it is used to enhance blurry images related to the Tyler, the Creator and Nike collaboration, which are then incorporated into the website design within Figma.

💡Webflow

Webflow is a web design and development platform that allows for the creation of responsive websites visually, without the need for hand-writing code. The creator plans to use Webflow to develop the designed website from Figma into a live, functioning website, emphasizing the process's end-to-end nature from concept to completion.

💡Collaboration

The term 'collaboration' in this video refers to the partnership between Tyler, the Creator, a musician and fashion designer, and Nike, a multinational corporation known for its sportswear. The collaboration is the central theme of the video, inspiring the creation of a new website design to showcase the products resulting from this partnership.

💡AI Tools

AI Tools in the video represent the various artificial intelligence software used to assist in the design process. These tools, such as Midjourney and Topaz Gigapixel AI, are integral to the workflow, aiding in generating ideas, enhancing images, and streamlining the design process, which is a key focus of the video's content.

💡Design Process

The design process is the sequence of steps taken to develop a design from conceptualization to final product. The video offers an in-depth look into the creator's design process, showing how they use different AI tools and design software to move from an initial idea to a full-fledged website design.

💡Nike

Nike is a well-known brand that is central to the video's narrative as it is one half of the collaboration with Tyler, the Creator. The video discusses the design of a website to showcase products from this collaboration, highlighting Nike's style and brand elements in the design.

💡Tyler, the Creator

Tyler, the Creator is a musician and fashion designer who is the other half of the collaboration with Nike. His style and the products from the collaboration are significant sources of inspiration for the website design being developed in the video.

💡Resolution

In the context of the video, 'resolution' refers to the clarity and quality of digital images. The creator emphasizes the importance of high-resolution images for the website design, using Topaz Gigapixel AI to enhance and upscale images to ensure they are crisp and detailed.

💡Responsiveness

Responsiveness in web design means the ability of a website to adjust its layout to fit different screen sizes and devices. The video hints at the importance of designing for responsiveness, suggesting that this will be a part of the web development process in Webflow.

Highlights

The video showcases a unique process of creating a website from scratch without prior edits or script.

Inspiration for the project came from a collaboration between Tyler, the Creator and Nike.

The project will use AI tools like Midjourney and Topaz Gigapixel AI to enhance images and generate ideas.

Figma will be utilized for the design phase of the website.

The website design will be further developed using Webflow to create a live, functioning site.

The video provides an unfiltered look into the creator's process, including initial brainstorming and idea generation.

The use of Discord for initial brainstorming and idea sketching is mentioned.

Avenir Next Condensed and Hall fedica Wide are identified as the preferred fonts for the project.

The design process emphasizes the importance of color scheme and typography in creating a cohesive brand identity.

Topaz Gigapixel AI is used to enhance blurry images, making them suitable for the website.

Photoshop is employed to clip out and finalize the product images for the website.

The video demonstrates how to create a high-resolution logo by combining elements in Adobe Illustrator.

The design includes a textured background to add depth and visual interest.

The hero section of the website is designed to prominently feature the new pink shoe.

The video discusses the layout and typography choices inspired by Nike's existing brand style.

A live interaction with the audience is encouraged to gather feedback on design choices.

The video concludes with a teaser for part two, which will cover the Webflow development process.