New Meta AI is Coming to Facebook & Instagram 🤖

Inbound Explained • Digital Marketing
24 Oct 202307:02

TLDRFacebook and Instagram are set to integrate new AI features to enhance user experience. The update includes AI-generated stickers using Llama 2 technology for personalized and context-aware interactions. Additionally, 'Restyle' allows users to transform photos into artistic creations with ease. Meta AI, a conversational assistant similar to chat GPT, will provide real-time information and casual interaction capabilities. The platform will also introduce AI Studio, enabling users to manage and create chatbots, and new AI tools for advertisers, such as background generation, image expansion, and text variations. These features aim to personalize digital engagement and empower users to create innovative content.

Takeaways

  • 🤖 AI is coming to Facebook and Instagram, with new features centered around artificial intelligence.
  • 😀 AI's role in digital space is to mimic cognitive functions like learning and problem-solving, enhancing user experience and personalizing content.
  • 📈 Meta announced a suite of AI features at its annual Connect event to introduce AI to the general public.
  • 💬 Users will be able to generate customized stickers for chats and stories using Meta's AI technology.
  • 🎨 Instagram's new 'Restyle' feature allows users to turn normal pictures into artworks with a simple command.
  • 📸 'Backdrop' lets users change the background of their images, enhancing the visual appeal.
  • 🤖 Meta AI is a new conversational assistant, similar to chat GPT, Bing chat, or Google Bard, with real-time internet access.
  • 🌟 Meta AI can be used for casual interactions and can be integrated into group chats for enhanced decision-making.
  • 🚀 AI Studio is a platform for managing and creating AI chatbots, which Meta plans to open to the public eventually.
  • 📈 New AI tools for advertisers include background generation, image expansion, and text variations to enhance ad appeal.
  • 🌐 AI is not just about codes and algorithms, but also about creating new experiences, stories, and connections.

Q & A

  • What is the main focus of the new AI features introduced by Meta for Facebook and Instagram?

    -The main focus of the new AI features is to enhance user experience, personalize content, and reshape interactions through artificial intelligence, with capabilities such as AI stickers, image editing, and a conversational assistant.

  • How do the new AI stickers differ from traditional stickers in digital conversations?

    -The new AI stickers are customized and context-aware, adapting to the user's mood and conversation. They are generated using Llama 2 technology and EMU, Meta's foundational model for image generation, making them more dynamic and personalized.

  • What is the purpose of the 'Restyle' feature in image editing on Instagram?

    -The 'Restyle' feature allows users to transform normal pictures into artistic creations, such as watercolor drawings, with a simple command. It aims to turn users' memories into masterpieces and provide a more creative and personalized editing experience.

  • How does Meta ensure responsible use of AI-edited images?

    -Meta marks AI-edited images to indicate that they have been altered, maintaining a clear distinction between original and AI-generated content, and preserving the balance between creativity and reality.

  • What is the role of Meta AI, the new conversational assistant?

    -Meta AI is designed to interact with users like a person, providing real-time information from the internet through Bing. It focuses on casual interactions, offering assistance in areas like cooking recipes, traveling tips, and can be used within group chats for collaborative decision-making.

  • How does Meta AI's ability to generate digital merit badges in group chats enhance user experience?

    -By generating digital merit badges based on descriptive text prompts, Meta AI adds a creative and interactive element to group chats, allowing users to commemorate events or achievements in a fun and engaging way.

  • What is the significance of the AI Studio for managing and creating chatbots?

    -AI Studio is a platform that allows users, regardless of their coding knowledge, to manage existing chatbots and create new ones for their apps. It holds potential for businesses to craft personalized AI interactions for customers, enhancing customer experience and engagement.

  • What are the three new AI tools for advertisers on Meta?

    -The three new AI tools for advertisers are Background Generation, which creates multiple backgrounds for product images; Image Expansion, which adjusts creative assets for different aspect ratios; and Text Variations, which generates multiple ad text versions based on the original copy to better reach the target audience.

  • How does the Background Generation tool benefit advertisers on social media?

    -The Background Generation tool enhances the visual appeal of product images for social media ads by creating multiple complementary backgrounds, allowing advertisers to tailor their creative assets for different audiences more effectively.

  • What is the Image Expansion feature, and how does it help advertisers?

    -The Image Expansion feature seamlessly adjusts creative assets to fit different aspect ratios across various platforms like feeds or reels. This helps advertisers save time and resources by reducing the need to repurpose creative assets for different ad formats.

  • How does the Text Variations feature assist advertisers in reaching their audience?

    -The Text Variations feature generates multiple versions of ad texts based on the advertiser's original copy, highlighting the selling points of their products or services. This provides advertisers with multiple text options to better engage and connect with their target audience.

  • What is the overarching goal of Meta's new AI features in terms of user experience?

    -The overarching goal of Meta's new AI features is to create more human-like and personalized digital interactions, enhance storytelling, and provide new and immersive experiences that connect users in innovative ways.

Outlines

00:00

🤖 Meta's AI Integration: Revolutionizing Digital Interaction

This paragraph discusses Meta's integration of AI into its social media platforms, including Facebook and Instagram. It highlights the introduction of new features centered around artificial intelligence, such as AI stickers and a conversational assistant. The role of AI in enhancing user experience and personalizing content is emphasized, with a focus on how Meta's new features aim to make digital interactions feel more human. The paragraph also touches on the evolution of stickers, the potential of AI in image editing with Instagram's 'Restyle' and 'Backdrop' features, and the introduction of Meta AI, a new assistant with real-time internet access through Bing. The goal of Meta AI is to aid creativity and provide casual interaction assistance, with examples given for its potential use in group chats and personalized dynamic engagement through AI personalities.

05:00

🛠️ AI Studio and Tools for Advertisers: Empowering Creativity

The second paragraph focuses on Meta's AI Studio and the new AI tools designed for advertisers. It explains how AI Studio aims to democratize AI by allowing users without coding knowledge to build AI for their apps, from messenger to WhatsApp. The paragraph then introduces three new AI tools for advertisers: Background Generation, which creates visually appealing backgrounds for product images; Image Expansion, which adjusts creative assets for different aspect ratios; and Text Variations, which generates multiple ad text versions based on the original copy. These tools are designed to enhance advertising efficiency and effectiveness on Meta's platforms, allowing advertisers to better reach their target audiences.

Mindmap

Keywords

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human cognitive functions, such as learning and problem-solving, by machines. In the context of the video, AI is central to the new features announced by Meta for Facebook and Instagram. It is used to enhance user experience and reshape interactions on social media platforms, making them more personalized and engaging.

💡Stickers

Stickers are digital icons used in digital conversations to convey emotions, humor, and nuances. The video discusses how Meta is evolving stickers with AI technology, allowing users to generate customized stickers that are context-aware and adapt to the mood and conversation, making digital interactions feel more human.

💡Image Generation

Image generation is the process of creating new images from existing data or models. The video mentions the use of technology like Llama 2 and EMU to revolutionize sticker culture by generating personalized stickers. It also refers to the 'Restyle' feature that turns normal pictures into artworks with a simple command.

💡Meta AI

Meta AI is a new conversational assistant introduced by Meta, similar to chat GPT, Bing chat, or Google Bard. It is designed to interact with users like a person and has access to real-time information from the internet through Bing. The assistant is focused on casual interactions and can be used in various scenarios, from providing cooking recipes to travel tips.

💡AI Studio

AI Studio is a platform mentioned in the video that Meta plans to open to the public. It allows users to manage chatbots and even create new ones, regardless of their coding knowledge. This platform holds potential for businesses to craft AI experiences tailored to their needs, such as a café creating an AI guide for its coffee-making process.

💡Advertisers

The video discusses new AI tools for advertisers on Meta, which include background generation, image expansion, and text variations. These tools aim to assist advertisers in creating more visually appealing and tailored ads for different audiences on social media platforms, making the process more efficient and effective.

💡Personalized AI

The concept of personalized AI is introduced with the announcement of 28 AI personalities, including celebrity versions, by Meta. This shift from generic interactions to personalized dynamic engagement allows users to have more engaging and tailored experiences, such as receiving a dance lesson from a virtual Dwayne Wade or a music jam with an AI-powered Charlie Dellio.

💡Chat GPT

Chat GPT is a language model developed by OpenAI that is capable of generating human-like text based on given prompts. In the video, it is mentioned as one of the technologies that has led to a breakthrough in AI use cases and approachability. Meta's new AI assistant is compared to chat GPT in terms of its conversational capabilities.

💡EMA

EMA refers to the technology used in the video for image editing features on Instagram. It is part of the technology stack that enables users to transform normal pictures into various styles, such as watercolor drawings, and change the background of images, contributing to the visual appeal and creativity on the platform.

💡

💡Segment Anything Model

The Segment Anything Model is an AI model mentioned in the video that is used for image editing on Instagram. It allows for the recognition and manipulation of different parts of an image, enabling features like changing the background of a photo, which enhances the user's ability to create personalized and engaging visual content.

💡Llama 2

Llama 2 is a foundational model for image generation mentioned in the video. It is used to create customized stickers that are context-aware and adapt to the user's mood and conversation. This technology represents the evolution of digital communication by making it more expressive and personalized.

Highlights

AI is being integrated into Facebook and Instagram by Meta to catch up with competitors like Microsoft and Google in AI adoption.

Meta has announced a suite of new features centered around artificial intelligence.

AI stickers will allow users to generate customized stickers for chats and stories using Llama 2 technology and EMU.

Restyle is a new feature that can turn normal pictures into various artistic styles with simple commands.

Backdrop will enable users to change the scene or background of their images, enhancing the visual appeal.

AI-edited images will be marked to maintain the distinction between creativity and reality.

Meta AI is a new conversational assistant that can interact like a person and has access to real-time internet information.

Meta AI is designed for casual interactions and can be used within group chats for activities like discussing travel plans.

Meta AI can generate creative content, such as digital merit badges, based on descriptive text prompts.

Meta has announced 28 AI personalities, including celebrity versions, for personalized dynamic engagement.

AI Studio is a platform for managing and creating chatbots, which Meta plans to open to the public.

AI Studio holds potential for businesses to create custom AI interactions, such as a cafe demonstrating its coffee-making process.

Meta has introduced new AI tools for advertisers, including background generation, image expansion, and text variations.

Background generation allows advertisers to create multiple backgrounds for product images to enhance visual appeal in ads.

Image expansion adjusts creative assets to fit different aspect ratios for various social media surfaces.

Text variations generate multiple ad text versions based on the original copy, highlighting product selling points.

The future of AI is about storytelling, connection, and new experiences, as demonstrated by Meta's new features.