Personalized Video by HeyGen is Here!
TLDRBriana introduces the new personalized video feature from HeyGen, highlighting its benefits for sales outreach, customer engagement, and internal communication. The video explains how to set up a project quickly by choosing a video template, importing contact information, personalizing the video with variables like names and companies, and recording or uploading a base video. It also covers how to edit scripts, provide a landing page, and deliver videos through HeyGen's email service or other CRM and marketing tools. The feature aims to streamline personalized video messaging for businesses.
Takeaways
- 🎉 Briana introduces a new personalized video product by HeyGen, available to everyone.
- 🚀 The product is particularly useful for sales outreach, customer engagement, and internal/external communication.
- 📈 Personalized video messaging can significantly increase meeting bookings and customer interactions.
- 📹 Users can automate videos with personalized information such as names, companies, and product interests.
- 🔍 The product offers a demo project to showcase how videos are set up and what they look like.
- 📋 To get started, sign into HeyGen, go to labs, and find the personalized video feature.
- 📝 Customize your video by inserting keywords into a base video, which will generate individualized messages.
- 📧 Import contacts for personalization through automatic workflows or by uploading a CSV/Excel file.
- 🌟 Choose a video template that best fits the contacts you are targeting.
- 📡 Record or upload a video with the assumption of speaking to the first contact for better personalization.
- 🔗 Provide a landing page with personalized information and a call to action.
- 📬 Connect with calendly for booking more meetings and use HeyGen's email delivery or other integrations for video distribution.
Q & A
What is the main purpose of HeyGen's personalized video feature?
-The main purpose of HeyGen's personalized video feature is to automate the creation of personalized video messages for various use cases such as sales outreach, customer engagement, and internal communication, by inserting personalized information like names, companies, and other relevant details into a base video.
How can personalized videos benefit a business in terms of sales outreach?
-Personalized videos can benefit a business in sales outreach by allowing sales representatives to send video messages to prospects that specifically mention their names, context, and tailored solutions, potentially leading to more meetings being booked.
What are some examples of customer engagement scenarios where personalized videos can be used?
-Personalized videos can be used in scenarios such as addressing abandoned shopping carts, providing service quotes to car owners, or offering more options to home buyers, by delivering a personalized communication in a single video.
How does HeyGen's product help with internal and external communication within a company?
-HeyGen's product helps with internal and external communication by enabling personalized communication from the CEO to welcome new hires, VPs to greet business partners on holidays, and webinar hosts to follow up with attendees with their specific questions, all with just a few clicks.
What steps are involved in setting up a project with HeyGen's personalized video feature?
-Setting up a project involves logging into HeyGen, going to labs to find the personalized video feature, picking a video template, importing contacts, specifying the information to personalize (variables), recording or uploading a base video, editing scripts with variables, providing a landing page, and finally delivering the videos through HeyGen's email delivery or other integrations like Zapier or API.
What kind of video templates does HeyGen offer for personalization?
-HeyGen offers video templates that can highlight the first name on the screen, use a full-screen original video, or attach a website as the video background. More templates are in development and user suggestions are welcome.
How does the automatic workflow feature work with new contact information?
-The automatic workflow feature takes new contact information from Typeform, Zapier, or API input and automatically triggers the creation of a new personalized video for each new contact.
What is the significance of recording a video consent for HeyGen's personalized video feature?
-Recording a video consent serves a security and compliance purpose, allowing HeyGen to verify the identity of the user and ensure that the videos being created are authorized and appropriate.
How can users provide feedback or share thoughts about HeyGen's personalized video feature?
-Users can provide feedback or share thoughts by clicking the feedback button available within the HeyGen platform.
What is the benefit of connecting a Calendly account with HeyGen's personalized video feature?
-Connecting a Calendly account helps to get more meetings booked by providing a direct link for scheduling within the personalized video messages, making it easier for contacts to arrange meetings.
Can the results of the personalized videos be exported for use in other CRM or marketing tools?
-Yes, the results of the personalized videos, including the landing pages and all links, can be exported and connected to other CRM or marketing tools using Zapier or API for custom integration.
How does HeyGen ensure that the personalized videos are relevant to each contact?
-HeyGen ensures relevance by allowing users to insert specific variables such as names, companies, and other personalized information into a base video, which is then automatically generated and delivered to each contact, tailored to their individual details.
Outlines
🎉 Introduction to Personalized Video Product
Briana introduces a new personalized video product available to everyone. She outlines the video's agenda, which includes discussing the most beneficial use cases, starting points, and a quick setup guide. The product is designed to enhance sales outreach by personalizing video messages to prospects, improve customer engagement for abandoned carts and service quotes, and streamline internal and external communications with personalized greetings and follow-ups. The video also provides a guide on how to get started with the product, including accessing the 'labs' section in haen, selecting video templates, importing contact information, and personalizing the content with variables.
Mindmap
Keywords
💡Personalized Video
💡Use Cases
💡Sales Outreach
💡Customer Engagement
💡Automating Video
💡Variables
💡Video Template
💡API Input
💡Landing Page
💡Email Delivery
💡Zapier
💡Feedback Button
Highlights
HeyGen introduces a new personalized video product available for everyone.
Use cases for personalized video include sales outreach and customer engagement.
Personalized communication can be automated for internal and external business interactions.
The product can automate videos with personalized information such as names and company details.
Users can create a project in HeyGen Labs by inserting keywords into a base video.
HeyGen supports two types of projects: automatic workflow and one-time campaigns.
Contacts can be imported via Typeform, Zapier, or API input for automated video generation.
Variables such as names, companies, and roles can be personalized within the video script.
A base video can be recorded or uploaded directly in HeyGen for all personalized videos to derive from.
Users should record videos as if speaking to the first contact for better energy and emotion matching.
Video consent is required for security and compliance purposes.
Scripts can be edited with variables for relevance, and landing pages with personalized information can be provided.
Users can connect their Calendly account to book more meetings.
Videos can be delivered through HeyGen's email delivery system or exported via Zapier and API for CRM integration.
HeyGen Labs offers a demo project to showcase how personalized videos are set up and look like.
More video templates are coming, and user suggestions are welcome.
Feedback can be provided through a feedback button for continuous product improvement.
Welcome to the future of video creation with HeyGen's personalized video product.
