Predicting 2024 graphic design trends for small businesses and social media

Picsart
8 Jan 202405:13

TLDRIn 2024, graphic design trends for small businesses and social media will focus on the creative use of AI tools, enabling creators to bridge the gap between vision and execution. There will be an emphasis on authenticity in design, with a shift towards diverse storytelling and real image enhancement. Additionally, there will be a return to tangible, analog formats for self-expression, as a counterbalance to the overwhelming digital landscape.

Takeaways

  • 🎨 The shift from 'what we make' to 'how we make it': The focus in design is moving towards the process and tools used for creation rather than the end product itself.
  • 🚀 AI's role in design: Artificial Intelligence, including AI image generators and AI writers, is becoming an integral part of the design process and will continue to evolve.
  • 📈 Rapid growth in AI-generated content: Over a billion images have been created using AI generators, indicating a significant trend towards AI in design.
  • 🛠️ Creators as art directors: The gap between vision and execution is narrowing, empowering creators to take on the role of art directors with the aid of AI tools.
  • 🌟 Authenticity in design: There will be a focus on authenticity in design, with an emphasis on creating real and relatable imagery that connects with audiences.
  • 📝 Storytelling through prompts: Prompt engineering will become more sophisticated, focusing on diversity and storytelling to enhance real images rather than creating artificial ones.
  • 🏞️ The paradox of choice: With an overwhelming amount of choice available, there is a predicted return to tangible, tactile, and analog creations that offer a sense of nostalgia.
  • 📀 Analog formats resurgence: Formats like vinyl records and film photography are becoming more popular as they provide a tactile and nostalgic form of self-expression.
  • 🌱 Beyond pixels: There will be a desire to create beyond digital mediums, with an emphasis on tangible creations that offer a respite from the digital world.
  • ⏱️ Faster execution: AI tools will enable faster ideation and execution in design, allowing for quicker realization of creative visions.
  • 🔄 Move from artificial to authentic aesthetics: As people tire of the artificial aesthetics generated by AI, there will be a move towards more authentic and real-looking imagery.

Q & A

  • What is the main focus of the design trends in 2024 according to Scott Walker?

    -The main focus of design trends in 2024 is not just about what is created, but how it is created, with a significant emphasis on the use of artificial intelligence tools to bridge the gap between vision and execution.

  • What has Scott Walker observed about the use of AI in image creation at Pixar?

    -Scott Walker has observed that over 1 billion images have been created using Pixar's AI generator since its launch the previous year, indicating a clear trend of AI's permanence in the design industry.

  • How are creators expected to adapt their roles with the advancements in AI tools?

    -With the advancements in AI tools, creators are expected to take on the role of art directors, as they can now more easily visualize and execute their ideas with the help of AI, making the process more accessible and requiring less additional skills or budgets.

  • What is the significance of authenticity in design trends for 2024?

    -Authenticity is significant in 2024 design trends because imagery influences emotions, perceptions, and connections with the audience. As such, there is a shift towards more real and diverse imagery, and away from overly perfect or fake visuals.

  • How does Scott Walker describe the paradox of choice in the current design landscape?

    -Scott Walker describes the paradox of choice as a situation where an overabundance of options can lead to decision paralysis, where individuals struggle to decide where to start or stop due to the overwhelming number of choices available.

  • What is predicted to be the shift in self-expression and design in response to the digital fatigue?

    -In response to digital fatigue, there is a predicted shift towards tangible, tactile, and analog formats for self-expression and design. This includes a resurgence in formats like vinyl records and film photography, which offer a more nostalgic and physical connection to the audience.

  • What is the role of prompt engineering in the creation of AI-generated images?

    -Prompt engineering plays a crucial role in the creation of AI-generated images. It involves crafting specific and detailed prompts to guide the AI in generating images that align with the creator's vision, allowing for more precise and personalized results.

  • How can online sellers utilize AI tools to enhance their product presentations?

    -Online sellers can use AI tools to create new and seasonal backgrounds for their product photography without the need for physical photo shoots. By refining prompts, they can direct the AI to generate various aesthetic backgrounds that match different seasons or themes, thus saving time and resources.

  • What does Scott Walker suggest for creators to do with the extra time and ease provided by AI tools?

    -Scott Walker suggests that creators should use the extra time and ease provided by AI tools to venture beyond pixel-based creations and focus on making real, tactile items that offer a more authentic and personal connection with the audience.

  • What is the importance of storytelling and diversity in prompt engineering for AI image generation?

    -Storytelling and diversity are important in prompt engineering as they allow for the creation of more meaningful and relatable images. This approach enhances the emotional impact and authenticity of the visuals, making them more appealing and memorable to the audience.

  • How does the use of AI in design affect the skills required for creators?

    -The use of AI in design reduces the need for traditional art skills by automating certain aspects of the creative process. However, it also introduces the need for new skills in prompt engineering and the ability to edit and refine AI-generated content to suit specific creative visions.

  • What is the potential impact of AI on the role of a designer in the future?

    -The potential impact of AI on the role of a designer includes the possibility of designers taking on more strategic roles, such as art directors, as AI handles more of the execution. Designers may focus more on conceptualization and creative direction, while AI assists in the actual production of designs.

Outlines

00:00

🎨 The Evolution of Design and AI in 2024

Scott Walker, the executive creative director of Brandon Creative, introduces the topic of design evolution in 2024. He emphasizes that design is shifting from the focus on what is made to how it is made, highlighting the explosion of resources available in the past year, particularly AI-driven tools. These tools include AI image generators, writers, logo creators, style transfer, and enhancers. Walker shares that over a billion images have been created with their AI generator since its launch the previous year. He notes that creators are increasingly taking on the role of art directors by editing and personalizing AI-generated images with their own touches. His first prediction for 2024 is that the gap between vision and execution will shrink, allowing more people to become art directors. He also warns of the importance of maintaining authenticity in design, as imagery impacts emotions, perceptions, and connections. The prediction suggests a shift towards more diverse, story-driven, and sensitive prompt engineering, focusing on enhancing real images rather than creating fake ones. Walker also predicts a paradox of choice due to the overwhelming number of options available, leading to a return to tangible, tactile, and analog creations for self-expression and design, with formats like film photography becoming more prominent.

05:01

✍️ The Rise of Tangible Creations

The second paragraph continues the discussion on the future of design, focusing on the move towards tangible and analog formats. It suggests that despite the rise of digital and AI-driven design, there is a growing desire for physical creations that offer a sense of nostalgia and tactile experience. This trend is exemplified by the resurgence of vinyl records, which are now outselling CDs. The paragraph predicts that in 2024, we will see a greater appreciation for creating items that can be touched and felt, providing a break from the digital world. This includes a resurgence in traditional mediums like film photography, where the physical act of creating with pen and paper or the tactile sensation of handling a record or photograph becomes more valued. The essence of this paragraph is a call to embrace the authenticity and sensory experience of creating beyond pixels, leveraging AI to streamline the process and allowing for more time to be spent on creating real, tangible works.

Mindmap

Keywords

💡Graphic Design Trends

Graphic design trends refer to the evolving styles and techniques that become popular in the field of visual communication. In the context of the video, Scott Walker discusses the upcoming trends for 2024, particularly for small businesses and social media, which will impact how brands and individuals present their visual content.

💡Artificial Intelligence (AI)

AI refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is highlighted as a significant resource in graphic design, with tools like AI image generators, AI writers, and AI logo generators becoming more prevalent. These tools are predicted to empower creators to become art directors, narrowing the gap between vision and execution.

💡Vision vs. Execution

This concept contrasts the initial idea or concept (vision) with the actual process of creating or producing (execution). The video emphasizes that advancements in AI are reducing the gap between these two, allowing creators to more easily realize their design visions without needing extensive additional skills or budgets.

💡Authenticity

Authenticity in the context of the video refers to the genuineness and truthfulness of the imagery and design used in marketing and branding. It is important because it influences emotions, perceptions, and connections with audiences. The video suggests that despite the rise of AI, there will be a focus on maintaining authenticity in design, which is more impactful than artificial aesthetics.

💡Prompt Engineering

Prompt engineering is the process of carefully crafting the inputs (prompts) to AI systems to generate desired outputs. In the video, it is discussed as a skill that will become more important in 2024, with a shift towards creating more diverse, real, and sensitive imagery rather than fake worlds.

💡Imperfection

Imperfection is the state of not being perfect or having flaws. The video suggests that embracing imperfection in design can add interest and curiosity, which can be more engaging than overly polished or 'perfect' imagery, especially as we become fatigued by the artificial aesthetics generated by AI.

💡Analog Making

Analog making refers to the creation of tangible, physical objects as opposed to digital or virtual creations. The video predicts a return to analog formats in self-expression and design, such as vinyl records and film photography, which offer a tactile and nostalgic experience that digital formats often lack.

💡Tangible Tactile Experience

This term describes the physical interaction and sensory experience that can be felt through touch. The video posits that there will be a desire to create and engage with tangible, tactile items, which can provide a break from the digital world and offer a more personal and memorable experience.

💡Digital Fatigue

Digital fatigue refers to the state of being overwhelmed or tired from constant exposure to digital technology and content. The video suggests that people may seek a respite from this fatigue by turning to more analog and physical forms of design and self-expression.

💡Paradox of Choice

The paradox of choice is a phenomenon where having too many options can lead to decision paralysis or dissatisfaction. The video uses the example of Blockbuster video to illustrate how an overabundance of choices can be counterproductive, predicting a move towards more curated and focused design choices in 2024.

💡Aesthetics

Aesthetics refers to the principles of beauty and good taste, particularly in the arts. In the video, aesthetics are discussed in the context of design trends, with a shift from artificial, AI-generated looks to more authentic and real-world aesthetics that resonate more deeply with audiences.

Highlights

The gap between vision and execution is narrowing due to advancements in AI-powered design tools.

AI image generators, writers, logo creators, and style transfer tools are becoming more prevalent and transformative in the design industry.

Over 1 billion images have been created using Pixar's AI generator since its launch last year.

70% of creators are editing their AI-generated images, adding layers, stickers, and their own photography to personalize their creations.

2024 will see more creators taking on the role of art directors, with AI tools bridging the gap between visualization and execution.

Online sellers can now easily change the aesthetic of their product photography with AI, without the need for extensive photo shoots or budgets.

Authenticity in design will be a focus in 2024, with a shift towards enhancing real images rather than creating fake ones.

Imperfection in design can add interest and curiosity, contrasting the overabundance of choice and perfection in current design trends.

There is a paradox of choice in the digital era, leading to a predicted return to tangible, tactile, and analog creations.

Vinyl records are an example of analog formats making a comeback, with more records being sold than CDs.

Analog self-expression in design, such as film photography, will become more visible and help creators stand out.

The prediction for 2024 includes a rise in art direction, faster execution of ideas, and a move from artificial to authentic aesthetics.

As people become tired of the 'fake' looks from AI, there will be a desire to create beyond pixels, using AI to free up time for tangible creation.

Prompt engineering will focus more on diversity, storytelling, and sensitive topics, reflecting a growing importance of real-world connections in design.

The use of AI in design is not just about creating new images but also about enhancing and retouching existing ones to maintain authenticity.

Creators are encouraged to take advantage of AI tools to streamline their design process and focus on creating real, tactile creations.

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