Product Photo + Midjourney AI Art (part 1/3)

botvidsson
19 Mar 202310:03

TLDRIn this tutorial, the focus is on utilizing MidJourney, an AI tool, to enhance the creative process in product photography. Oliver, a food and product photographer, shares his experience with AI, explaining how it has helped him quickly create mood boards for clients by placing products in unique settings with high-quality cinematic lighting. He discusses the limitations of directly incorporating specific products into AI-generated images but offers a solution involving post-production editing. The tutorial demonstrates creating two AI images and then photographing the actual products, a craft gin and a champagne bottle, in a blue, messy scene and an AI forest setting. Oliver emphasizes the iterative process of refining prompts to achieve desired results, comparing it to the trial-and-error of photography. He also touches on advanced techniques like stylization and specifying camera details to enhance the realism and detail of the final images.

Takeaways

  • 🎨 **MidJourney AI Art**: The tutorial focuses on using MidJourney, an AI tool, to create creative images with simple prompts and words.
  • 📸 **Professional Background**: Oliver, a food and product photographer, has started using AI to enhance his creative process and produce unique mood boards for clients.
  • 🚀 **AI as a Creative Tool**: AI helps to quickly generate high-quality, cinematic images that would otherwise take a long time to find or create.
  • 🛠️ **Post-Production Integration**: Oliver discusses the technique of combining real product photography with AI-generated environments in post-production.
  • 🍾 **Product Photography Limitation**: AI can't replicate specific products like a champagne bottle exactly, but can create a similar setting for post-production integration.
  • 🌲 **Creating AI Environments**: The process involves creating an AI world with elements like a forest, then adding a product image that matches the environment.
  • 📝 **Iterative AI Prompting**: Just like photography, refining AI-generated images involves an iterative process of adjusting prompts until the desired result is achieved.
  • 🌄 **Lighting and Mood**: The importance of lighting and mood in creating an appealing image is emphasized, with techniques like back lighting to enhance shadows and details.
  • 🔍 **Detailing with Stylization**: Using 'stylized' settings in AI can add more texture and detail to elements like moss and rocks in the generated images.
  • 📈 **Chaos for Creativity**: The 'chaos' parameter in AI (from 0 to 100) allows for varying levels of creativity in the generated scenes.
  • 📷 **Camera Settings in AI**: The script mentions specifying camera settings like macro lens and aperture to achieve a more realistic look in the AI images.

Q & A

  • What is the main focus of the tutorial?

    -The main focus of the tutorial is to explore the use of MidJourney, an AI art tool, to create creative images by combining simple prompts and words.

  • Who is Oliver and what is his profession?

    -Oliver is a food and product photographer who traditionally takes pictures for clients in studios or on location. He has recently started using AI as a creative tool to help him create mood boards for clients.

  • How has AI helped Oliver in his work?

    -AI has helped Oliver by enabling him to create unique mood boards quickly, without spending hours searching for images on platforms like Pinterest or Google Images. It also allows him to put products into high-quality cinematic lighting or locations that are not commonly found on the internet.

  • What is the limitation Oliver found with using AI for product photography?

    -The limitation Oliver found is that he cannot directly place a specific product, such as a champagne bottle, into the AI-generated world. The AI will only create a random champagne bottle, which may not match the desired product.

  • How does Oliver overcome the limitation of placing specific products in AI-generated images?

    -Oliver overcomes this limitation by creating an AI world and then, in post-production, taking a picture of the actual product and integrating it into the AI image.

  • What are the two products that will be featured in the AI images?

    -The two products that will be featured are a blue scene with a craft gin from Stockholm Bränneri and a champagne bottle that will be placed in an AI forest.

  • How does Oliver describe the process of creating AI images?

    -Oliver describes the process as similar to photography, where one must experiment with different settings and make adjustments until the desired outcome is achieved. He suggests starting with simple prompts and gradually adding more details to refine the image.

  • What is the 'Imagine prompt' and how is it used?

    -The 'Imagine prompt' is a phrase or set of instructions given to the AI to generate a specific image. For example, Oliver uses 'moss on a rock in a forest, dark and Moody Sun Ray lighting from behind' to create a particular scene.

  • How does the concept of 'chaos' apply to the AI image creation process?

    -The concept of 'chaos' on a scale from zero to a hundred is used to instruct the AI bot on the level of creativity to apply in the image. A higher chaos level allows for more creative freedom, resulting in more varied and detailed images.

  • What is the purpose of 'stylizing' in the AI image creation process?

    -Stylizing adds more detail to the image, enhancing textures and other visual elements. It is an advanced technique that can make the AI-generated images more realistic and visually appealing.

  • Why does Oliver emphasize the importance of understanding one's preferred style when working with AI?

    -Understanding one's preferred style helps to narrow down the vast possibilities that AI offers, making the process less intimidating and more efficient. It allows the creator to focus on the specific elements and styles that resonate with their vision.

  • What is the final step in the process of integrating a real product into an AI-generated image?

    -The final step is to take a picture of the real product in similar lighting conditions to the AI-generated environment and then, in post-production, integrate this photo into the AI image to create a seamless and realistic final product.

Outlines

00:00

🎨 Introduction to MidJourney and AI Image Creation

The video begins with a tutorial on MidJourney, a tool for creating AI images using simple prompts. Oliver, a food and product photographer, shares his experience with using AI to generate creative images for mood boards, enhancing his work with high-quality cinematic lighting and unique locations. He explains the learning curve and the limitations he faced, such as not being able to directly insert specific products into the AI world. Oliver suggests a workaround by creating an AI environment and then adding a real product image in post-production. The video outlines the process of creating two AI images and shooting two products, a gin bottle from Stockholm Bränneri and a craft gin, in a blue scene and an AI forest setting.

05:01

🖼️ Refining AI Image Creation with MidJourney

The speaker discusses the iterative process of creating AI images, comparing it to photography where adjustments to lighting and settings are made to achieve the desired outcome. He emphasizes the importance of refining prompts and building the AI world step by step. The video demonstrates how to create a forest environment with a gin bottle, using prompts to guide the AI in generating the desired scene. The process involves adding elements like a moss-covered rock and adjusting the lighting to create shadows and depth. The speaker also touches on advanced techniques such as stylization and chaos levels to enhance texture and detail in the image. He concludes by noting the potential for customization and the excitement of exploring different styles and directions in AI image creation.

Mindmap

Keywords

💡MidJourney

MidJourney refers to a specific AI tool that is used for creating images based on textual prompts. In the video, it is the central technology that the speaker uses to generate creative and unique images for mood boards and product presentations. It is a key component in the speaker's workflow for enhancing their product photography with AI-generated environments.

💡AI Art

AI Art is a form of artistic creation where artificial intelligence is used to generate visual content. In the context of the video, AI Art is produced by using the MidJourney tool to create images that are then combined with real product photography in post-production, resulting in a hybrid of AI-generated environments and real-world products.

💡Product Photography

Product Photography is a genre of photography that focuses on capturing images of products in a way that is appealing for marketing or commercial purposes. The speaker in the video is a professional product photographer who has incorporated AI as a tool to enhance the creative aspects of his work, such as creating unique settings and moods for the products.

💡Mood Boards

Mood Boards are visual collections of images, textures, and colors that communicate a certain aesthetic or concept. In the video, the speaker uses AI-generated images to create mood boards for clients quickly and efficiently, without spending hours searching for the right images online.

💡Post-Production

Post-Production refers to the process of editing and refining a photograph or video after it has been captured. In the context of the video, post-production involves taking a real photo of a product and integrating it into an AI-generated image to create a final, cohesive piece of commercial art.

💡Cinematic Lighting

Cinematic Lighting is a technique used to create high-quality, dramatic, and visually appealing lighting in photography or film. The speaker discusses using AI to achieve cinematic lighting effects that would be difficult to find or recreate in traditional product photography.

💡Still Life

Still Life is a genre of art where inanimate objects are arranged and depicted, often in a way that creates a narrative or evokes certain emotions. In the video, the speaker plans to create a still life scene using AI, featuring a product in a messy, realistic setting.

💡Forest World

In the video, the term 'Forest World' refers to an AI-generated environment that mimics the appearance of a forest. This environment is used as a backdrop for the product, creating a natural and immersive setting that enhances the storytelling aspect of the product presentation.

💡Imagine Prompt

An Imagine Prompt is a textual description used to guide the AI in creating a specific image. It includes details such as the setting, lighting, and desired mood. The speaker uses imagine prompts like 'moss on a rock in a forest, dark and Moody Sun Ray lighting from behind' to direct the AI in generating the desired scene.

💡Chaos

In the context of the MidJourney tool, 'Chaos' is a parameter that controls the level of creativity or randomness in the AI-generated image. A higher chaos value allows the AI more freedom to create unique and unexpected results, while a lower value results in more predictable and controlled images.

💡Macro Lens

A Macro Lens is a type of camera lens that allows for close-up photography, often used to capture fine details of small objects. In the video, the speaker specifies the use of a macro lens to focus on the product in the AI-generated environment, suggesting a high level of detail and realism in the final image.

Highlights

Introduction to a new tutorial focusing on MidJourney and AI art creation.

Oliver, a food and product photographer, shares his experience integrating AI into his creative process.

AI is used to create unique mood boards for clients with high-quality cinematic lighting and locations.

AI assists in quickly generating mood boards, reducing the need for extensive image searches.

Challenge of integrating specific products into AI-generated scenes.

Solution: Combining AI-generated environments with post-production editing to insert real product photos.

Creating two AI images and then photographing two products, Craft gin and Stockholm Bränneri.

Using AI to simulate a realistic forest environment for product placement.

The process of refining AI prompts to achieve desired imagery is compared to adjusting photography settings.

Importance of starting with a simple prompt and gradually adding details to build the AI world.

Utilizing stylization and chaos settings in AI to add detail and a unique touch to the generated images.

The ability to specify camera settings within the AI to achieve a desired photographic effect.

AI-generated images can be realistic and detailed, providing a strong foundation for post-production enhancements.

The tutorial aims to inspire and guide users on how to create their own AI environments and integrate products.

Lack of resources on combining photography with AI, leading to the creation of this tutorial.

The tutorial provides a unique approach to product photography by merging AI-generated environments with real product images.