SORA Uses 10,000 GPUs This AI Uses 32 (Fast, Cheap, AI Video For ALL)

AI Samson
4 Apr 202417:25

TLDRHick Field, a new startup, is making waves with their AI video generator that uses 100 times fewer GPUs than competitors like Sora, promising faster, cheaper, and more accessible tools for creating realistic AI videos. Their foundational model aims to democratize social media creation, with products like the 'Diffuse' app and a video generation model that's currently in preview. Despite some minor inconsistencies, the lifelike quality and potential for personalization in their videos are impressive, signaling a shift towards AI's broader application in social media and creative content production.

Takeaways

  • 🚀 Hicks Field is a new startup that has developed an AI video generator producing highly realistic videos with significantly less computational resources than competitors like Sora.
  • 📱 Their foundational AI model can be fine-tuned for specific tasks such as generating, enhancing, or analyzing videos, aiming to democratize social media creation.
  • 🎥 The startup's first product, an app called Diffuse, is available on iOS and allows users to create animated dancing videos by uploading a selfie.
  • 🌟 Hicks Field's AI video generation model demonstrates rapid evolution, with significant improvements in video quality and coherence over a short period of time.
  • 👥 The generative models were developed by a small team of 16 people in less than 9 months, showcasing the potential of efficient teamwork in AI development.
  • 💰 The cost-effectiveness of Hicks Field's model is highlighted by its training on a cluster of only 32 GPUs, compared to the thousands used by OpenAI's Sora.
  • 🎨 The startup focuses on creating realistic human characters and environments, aiming for a natural and authentic style rather than abstract or animated content.
  • 📈 Hicks Field is expanding its reach by gradually rolling out its app globally, with plans to make its foundational video model available by invitation.
  • 🌐 The company is actively hiring, indicating rapid growth and development, and is led by a former Snap AI Chief with experience in competitive social media companies.
  • 🎵 OpenAI's Sora has released an official music video by August Camp, demonstrating the potential of AI-generated videos for artistic and immersive storytelling.
  • 🌟 AI video generation represents a new artistic medium, offering creators the opportunity to express themselves in entirely new ways and bringing ideas to life more easily.

Q & A

  • What is the name of the startup that has developed the AI video generator discussed in the transcript?

    -The startup's name is hick field.

  • How does hick field's AI video generator compare to Sora in terms of GPU usage?

    -hick field's AI video generator was trained using 100 times less GPUs than Sora, making it significantly more efficient in terms of computational resources.

  • What are the two products that hick field is currently working on?

    -hick field is working on an app called Diffuse, which is available on iOS, and their foundational AI video generation model.

  • What is the main advantage of hick field's AI video generation model over Sora?

    -The main advantage is that hick field's model requires significantly less computational power, making it faster and potentially more affordable, which could lead to earlier public access and lower costs.

  • How many people are on the team that developed the generative models for hick field's platform?

    -The generative models were developed by a 16-person team.

  • What is the estimated cost of training Sora's AI video generator?

    -The estimated cost of training Sora's AI video generator is about 400 million dollars, considering the high cost of Nvidia GPUs used in the process.

  • What is the significance of the 2-minute long AI music video created by Sora mentioned in the transcript?

    -The 2-minute long AI music video created by Sora is significant as it showcases the capabilities of their AI video generation technology in creating high-quality, immersive, and artistic content.

  • How does hick field's AI model handle the rendering of human faces and movements?

    -hick field's AI model demonstrates a high level of coherence and realism in rendering human faces and movements, with natural proportions and lifelike motion, although there are still some inconsistencies in details like teeth and shadows.

  • What is the name of the mobile app developed by hick field that allows users to create animated dancing videos?

    -The mobile app developed by hick field is called Diffuse.

  • What are the future plans for hick field's foundational video model?

    -hick field plans to use their foundational video model to create a wide range of different products and use cases, focusing on personalized control and realism in video generation.

  • What is the potential impact of hick field's technology on social media content creation?

    -hick field's technology has the potential to democratize social media content creation by providing tools that allow for the generation of realistic videos and personalized content, making high-quality video production more accessible to a wider audience.

Outlines

00:00

🌟 Introducing Hicks Field: AI Video Generation Breakthrough

The paragraph introduces Hicks Field, a new startup that has developed highly realistic AI-generated videos. It emphasizes the remarkable efficiency of their AI video generator, which was trained using significantly fewer GPUs compared to other platforms like Sora. The potential of this technology is highlighted by its lower cost, faster processing, and the anticipation of widespread access. The startup's mission to democratize social media creation is discussed, along with their foundational model that can be adapted for various tasks such as video generation, enhancement, and analysis. The paragraph also mentions an app called Diffuse, currently available on iOS, and shares previews of the foundational AI video generation model, showcasing the lifelike and coherent nature of the generated videos.

05:00

🚀 Comparison with Sora: Efficiency and Cost Implications

This paragraph compares Hicks Field's AI video generation capabilities with those of Sora from Open AI, noting the significant difference in the required computational power. It underscores the efficiency of Hicks Field's model, which was developed by a small team using only 32 GPUs, versus the thousands used by Sora. The implications of this efficiency are discussed, including the potential for lower costs and faster rendering times, making the technology more accessible. The high cost of Nvidia GPUs and the financial investment required for such AI projects are also mentioned, highlighting the economic challenges in the field.

10:02

🎨 Visual Consistency and Realism in AI Video Rendering

The focus of this paragraph is on the visual consistency and realism achieved by Hicks Field's AI video models. It discusses the quality of the generated videos, particularly the coherence and naturalness of the human faces, the accurate rendering of complex movements, and the atmospheric effects like light flares. The paragraph points out minor inconsistencies in the rendering, such as the depiction of teeth and certain anatomical details. It also touches on the source of the training data and the potential copyright issues related to publicly available content. The paragraph concludes with a discussion of the video clips' quality and the potential for creating content for social media.

15:04

📱 Diffuse App and Future of AI Video in Social Media

This paragraph introduces Hicks Field's mobile app, Diffuse, which allows users to create animated dancing videos using AI by uploading a selfie. The app's focus on social media and its unique aesthetic style are highlighted. The paragraph also discusses Hicks Field's broader intentions for their AI video technology, including the development of various products and use cases. The app's availability in select regions and the invitation-only access to the foundational video model are mentioned. The paragraph emphasizes the startup's focus on personalization, realism, and the creation of a wide range of video content. It concludes with a look at Open AI's Sora and its potential for creating immersive and artistic experiences through AI-generated videos.

🎶 Artistic Expression through AI: The Future of Video Content

The final paragraph discusses the artistic potential of AI video generation, using an official music video made with Sora as an example. It highlights the technology's ability to create a consistent style and narrative across different scenes, as well as its capacity for rendering complex camera movements and parallax effects. The paragraph reflects on the emergence of AI as a new artistic medium, offering opportunities for creative expression and the translation of ideas into reality. It concludes with an invitation for the audience to engage with the content, subscribe to the channel for updates on AI technologies, and share their thoughts and experiences with the videos presented.

Mindmap

Keywords

💡AI video generator

An AI video generator is a software application that utilizes artificial intelligence to create videos. In the context of the video, it refers to technology developed by a startup called Hicks Field, which can produce highly realistic and beautiful AI-generated videos with significantly less computational resources compared to other models like Sora. This technology is particularly remarkable because it allows for more accessible and cost-effective video creation, potentially revolutionizing the field of digital media and content generation.

💡Realistic rendering

Realistic rendering in the context of the video refers to the AI's ability to create images and videos that closely mimic real-life appearances and movements. The AI video generator by Hicks Field demonstrates this capability by producing videos with coherent and natural-looking human faces, accurate proportions, and lifelike movements. This level of detail and authenticity is crucial for applications such as social media content creation, advertising, and other forms of digital media where believability is key.

💡GPUs

GPUs, or Graphics Processing Units, are specialized electronic circuits designed to rapidly manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display device. In the context of the video, GPUs are critical components for training AI models like the video generator by Hicks Field and Sora. The number of GPUs used directly impacts the computational power and cost associated with developing and running these AI models.

💡Social media creation

Social media creation involves the process of producing content specifically tailored for platforms like Instagram, Facebook, and Twitter. This includes various forms of media such as images, videos, and text. In the video, Hicks Field aims to democratize social media creation by providing tools like their AI video generator, making it easier for everyone to create high-quality, engaging content for social media platforms. This has the potential to level the playing field for content creators, advertisers, and businesses.

💡Foundational model

A foundational model, as discussed in the video, refers to a large-scale pre-trained AI model that serves as a base layer of knowledge and capabilities. This model can be fine-tuned or adapted for specific tasks, such as generating, enhancing, or analyzing videos. The foundational model by Hicks Field is a key component of their technology, enabling the creation of various products and use cases with a wide range of applications.

💡Democratizing

Democratizing, in the context of the video, refers to the process of making advanced technologies, like AI video generation, accessible to a wider audience. Hicks Field aims to do this by developing tools that are cost-effective and user-friendly, allowing more people to create high-quality social media content without the need for extensive technical expertise. This has the potential to empower individuals and businesses, fostering creativity and innovation in digital media creation.

💡Rendering quality

Rendering quality refers to the fidelity and accuracy with which an AI model can produce images or videos. High-quality rendering is characterized by lifelike details, smooth movements, and consistency in visual elements. In the video, the rendering quality of Hicks Field's AI video generator is highlighted by its ability to create videos with realistic human features, natural lighting effects, and coherent movements, which are crucial for creating engaging and believable digital content.

💡Personalization

Personalization, in the context of the video, refers to the ability of the AI video generator to be customized according to the user's specific requirements. This includes altering elements within the video, such as changing outfits or modifying the scene, to create unique and tailored content. Personalization is a key feature of Hicks Field's foundational model, allowing users to have greater control over the output and make it more relevant to their needs.

💡Sora

Sora is an AI video generator developed by OpenAI that is currently producing some of the most impressive AI videos. It requires a significant amount of computational power to train, using thousands of GPUs. Sora represents the cutting edge of AI video generation technology, but its high computational demands make it less accessible and more expensive than alternatives like Hicks Field's model.

💡Hicks Field

Hicks Field is a startup company focused on developing AI technologies for video generation and social media content creation. They aim to make advanced AI tools accessible and affordable, with a foundational model and products like the 'diffuse' app. Their approach is to democratize social media creation and provide a range of capabilities for generating, enhancing, and analyzing videos.

💡Rendering inconsistencies

Rendering inconsistencies refer to the flaws or irregularities in the AI-generated images or videos, such as slight deformities in anatomy, unnatural movements, or discrepancies in lighting and color. These imperfections can detract from the realism and believability of the AI-generated content. In the video, the reviewer points out minor inconsistencies in the AI-generated videos, such as the teeth appearing slightly short or the hand not being rendered accurately, which indicates areas for improvement in the AI model.

Highlights

Hicks Field is a new startup that has developed highly realistic AI videos with a focus on democratizing social media creation for everyone.

Their AI video generator was trained using 100 times less GPUs than Sora, making it more cost-effective and faster.

Hicks Field is working on two products: an app called Diffuse and a foundational AI video generation model.

The AI-generated videos demonstrate coherence and realistic proportions, making them indistinguishable from real videos.

The technology has evolved rapidly, with significant improvements in the quality and coherence of AI-generated videos within just a few months.

Hicks Field's foundational model can be fine-tuned for specific tasks like generating, enhancing, or analyzing videos.

The AI struggles with rendering teeth naturally, but Hicks Field has shown progress in creating a coherent and believable mouth.

The generative models were developed by a 16-person team in less than 9 months using only 32 GPUs.

Hicks Field's approach is exciting as it will be more accessible and affordable than other AI video generators like Sora.

The company's training data comes from multiple publicly available sources, though the specifics are not disclosed.

Hicks Field's AI video models generate 7-second clips, which is longer than most current video generators.

The mobile app, Diffuse, allows users to create short animated dancing videos by uploading a single selfie.

Hicks Field is gradually rolling out the app globally, starting with India, South Africa, the Philippines, Canada, and Central Asia.

The foundational video model is currently available by invitation only, with a waitlist on the website for early access.

Hicks Field is focusing on personalization and control, allowing users to make changes to their videos like altering outfits and scene objects.

The startup is targeting social media and aims to create a wide range of products for different use cases.

Open AI's Sora has released an official music video made with its AI, showcasing the technology's artistic potential.

AI video technology is a new artistic medium, allowing for unprecedented creative expression and idea realization.