The BEST WAY To Grow Your Discord Server (2024)

LaunchPass
5 Aug 202308:15

TLDRCrescimento de um servidor Discord pode ser difícil, mas independentemente de você querer criar uma comunidade monetizada através do Launchpass ou simplesmente desejar expandir seu servidor normal para se tornar um parceiro, é necessário ter uma estratégia. Comece definindo o propósito da sua comunidade, seja para dar dicas financeiras, formar um grupo de estudos ou discutir animes. É crucial ter uma proposta de valor sólida que atraia membros e os incentive a convidar novos membros. Apresente uma boa descrição do seu servidor, um nome cativante e benefícios específicos para os membros. A importância do design e da marca também não deve ser negligenciada; crie uma estética coerente que atinja sua audiência-alvo. O engajamento é crucial, especialmente no início, para formar um grupo central de membros ativos. A criação de conteúdo é o melhor caminho para o crescimento, utilizando plataformas como TikTok, Instagram e YouTube para alcançar um público amplo. Ao contrário do que muitos pensam, a publicidade não é o melhor uso do seu tempo inicial, a menos que você tenha um produto bem desenvolvido. Em vez disso, foque em criar conteúdo e engajar sua audiência. Lembre-se, o sucesso é uma maratona, não uma corrida, e melhorias consistentes são o caminho para o crescimento duradouro.

Takeaways

  • 🚀 Define your Discord server’s purpose and value proposition to attract and retain members.
  • 🎨 Invest time in creating a cohesive and appealing design aesthetic that aligns with your target demographic.
  • 🤝 Focus on building engagement by being active and creating a core group of engaged members early on.
  • 📈 Use content creation on platforms like TikTok, Instagram, and YouTube to leverage their algorithms for growth.
  • 🌟 Provide unique value and experiences that members can't find elsewhere to stand out in a crowded market.
  • 💡 Regularly assess and evolve your server’s value proposition as your community grows.
  • 🔗 Consider using LaunchPass for monetizing your server with a pay-to-access model if appropriate.
  • 📊 Avoid spending resources on advertising until you have a solid, engaging community base.
  • 🎤 Engage directly with your community through AMA events and other interactive features to maintain interest.
  • 🏃 Content creation is a marathon, not a sprint; persistence and consistency are key to long-term growth.

Q & A

  • What is the most crucial element for growing a Discord server?

    -The most crucial element for growing a Discord server is having a solid value proposition that members find valuable and are willing to advocate for, which in turn invites new members to join.

  • How can defining the purpose of your community help in growing your Discord server?

    -Defining the purpose of your community helps in growing your Discord server by providing a clear and specific focus that attracts like-minded individuals and gives them a reason to join and engage with the community.

  • Why is it important to have a catchy and specific name for your Discord server?

    -A catchy and specific name for your Discord server is important because it helps to create a strong first impression and hook new members, making your server more memorable and appealing to potential members.

  • What role does design and branding play in attracting and retaining members in a Discord server?

    -Design and branding play a significant role in attracting and retaining members as they contribute to creating a cohesive aesthetic that appeals to the target demographic, enhancing the user experience, and reflecting the community's identity.

  • Why is early engagement critical for the success of a new Discord server?

    -Early engagement is critical for the success of a new Discord server because it helps establish a core group of active and engaged members. This core group is essential for driving further growth by recommending the server to their friends and other communities.

  • How can content creation help in growing a new Discord server?

    -Content creation helps in growing a new Discord server by providing shareable material that can be promoted on various platforms, potentially reaching a large audience and attracting new members to the server.

  • What is the significance of offering a unique value proposition to retain and grow a user base?

    -Offering a unique value proposition is significant for retaining and growing a user base because it ensures that the community offers something that members cannot find elsewhere, giving them a reason to stay and recommend the server to others.

  • Why is it advised against using paid advertising for a brand new Discord server?

    -Paid advertising for a brand new Discord server is not advised because it can be costly and may not yield immediate returns. It's more beneficial to first establish a small base of active and engaged members and then consider investing in advertising.

  • What is the recommended approach to content creation for growing a Discord server?

    -The recommended approach to content creation is to consistently produce high-quality content that resonates with the target audience, learn from successful creators in the same niche without copying them, and use short-form platforms like TikTok, Instagram, and YouTube to reach a wider audience.

  • Why is it important to establish a core group of members who are active and engaged in the early stages of a new server?

    -Establishing a core group of active and engaged members is important because they are the ones who will help to snowball the growth of the server by promoting it to their friends and networks, thus accelerating the server's expansion.

  • How can hosting AMA events or using the stages feature enhance engagement in a Discord server?

    -Hosting AMA (Ask Me Anything) events or using the stages feature can enhance engagement by providing interactive and exclusive experiences for the members, making them feel more connected to the server and its community.

Outlines

00:00

🚀 Growing a Discord Server: Strategies and Engagement

This paragraph discusses the challenges and strategies involved in growing a Discord server. It emphasizes the importance of understanding the community's purpose, offering value to members, and creating a solid value proposition. The paragraph also highlights the significance of design and branding in attracting new members. Engagement is identified as critical, particularly in the early stages, where the server owner must actively participate to foster a core group of active members. Content creation is presented as the most effective method for organic growth, leveraging platforms like TikTok, Instagram, and YouTube. The paragraph concludes by stressing the need for a unique and valuable offering to retain users, especially for paid servers.

05:01

🎯 Value Proposition and Advertising in Server Growth

The second paragraph focuses on the necessity of a strong value proposition to retain users and grow the server's user base. It mentions that even if the goal is merely to provide entertainment, the experience offered must be unique and not readily available elsewhere. For paid servers, continuously providing value is essential to retain subscribers. The paragraph also addresses the topic of advertising, suggesting that it may not be the most efficient use of time, especially for new servers. Instead, it recommends focusing on content creation and building an engaged community. The advice is to treat content creation as a long-term commitment, improving incrementally and consistently. The paragraph ends with a plug for Launchpass, a platform for creating pay-to-access Discord servers, offering resources and support for server growth.

Mindmap

Keywords

💡Discord Server

A Discord server is an online community platform where people with common interests can communicate through text, voice, and video. In the video, it is the central topic as the speaker discusses strategies for growing and monetizing such a server.

💡Community Growth

Community growth refers to the process of increasing the number of members in an online community like a Discord server. The video emphasizes that sustainable growth comes from members who see value in the community and invite others to join.

💡Value Proposition

A value proposition is a promise of value to be delivered through a product or service. In the context of the video, it is crucial for a Discord server to have a clear value proposition to attract and retain members, such as offering financial tips, study group resources, or a platform for anime discussion.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service. The video script highlights the importance of having a cohesive aesthetic and branding for a Discord server to appeal to the target demographic.

💡Engagement

Engagement refers to the interaction and involvement of community members with the content and each other. The video stresses that early engagement is critical for the success of a server, with the server owner being actively involved in driving these interactions.

💡Content Creation

Content creation involves producing various forms of content, such as videos, blogs, or social media posts, to attract an audience. The video suggests that content creation is the best way to grow a new server, leveraging platforms like TikTok, Instagram, and YouTube.

💡Monetization

Monetization is the process of generating revenue from a service or product. The video discusses creating monetized chat communities, implying the use of a Discord server to earn income, possibly through subscriptions or pay-to-access features.

💡Target Demographic

A target demographic is a specific group of people toward whom a product, service, or marketing campaign is aimed. The video emphasizes the need to understand and design for the target demographic to enhance user experience and attract the right audience to the server.

💡AMA (Ask Me Anything)

An AMA is an interactive online event where people can ask questions to a host, often a notable individual or expert. The video suggests hosting AMA events as a method for content creators to actively engage with their Discord server audience.

💡Advertising

Advertising is a marketing activity involving the promotion of a product, service, or idea. The video discusses the effectiveness of advertising for a Discord server, suggesting that it may not be the most productive use of time, especially for new servers, and recommending organic growth through content creation instead.

💡Launchpass

Launchpass is a platform mentioned in the video that allows creators to start their own pay-to-access Discord servers. It is presented as a resource for those looking to monetize their communities and grow through structured support and tools.

Highlights

Growing a Discord server requires a strategic approach to build a sustainable community.

Defining the purpose and benefits of your server is fundamental to attract members.

A solid value proposition is key for people to join and stay engaged with your community.

Design and branding play a significant role in attracting and retaining members.

Establishing a target audience helps in creating a design that enhances user experience.

Engagement is critical to the success of your server, especially in the early stages.

Hosting AMA events or using the stages feature can actively engage your audience.

Content creation is the most effective way to grow a new server organically.

Utilize platforms like Tick Tock, Instagram, and YouTube to promote your server.

Finding a unique value proposition is crucial to retain and grow your user base.

Providing consistent value to your community is essential for a successful server.

Advertising may not be the most productive use of time for a new server.

Paid advertising should be considered after establishing a solid base of active members.

Consistency and incremental improvement are vital in content creation.

Launchpass offers tools and support to help you set up and grow a pay-to-access Discord server.

Content creation is a marathon, not a sprint; focus on long-term growth.

Launchpass.com provides a free trial and expert support for creating monetized chat communities.

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