WHY I SWITCHED TO ADOBE EXPRESS (from CANVA)

Rob Balasabas
31 Oct 202209:14

TLDRRob balasavis shares his reasons for switching from Canva to Adobe Express for all his graphic design needs. He highlights five main reasons: access to over 20,000 Adobe fonts, integration with Adobe Stock for diverse and licensed images, being part of the Creative Cloud suite, the convenience of the Adobe Express content scheduler, and the multi-page feature for repurposing designs. Additionally, he mentions the supportive Adobe Express community. As an Adobe Express Ambassador, he encourages viewers to try the platform and join the community to enhance their graphic design experience.

Takeaways

  • 📝 Adobe Express offers a free account with no credit card required, providing access to a wide range of graphic design templates.
  • 🔄 Adobe Fonts gives users access to over 20,000 licensed fonts, which can be a significant asset for branding and design consistency.
  • 🧑‍💻 Artificial Intelligence features in Adobe Express assist with pairing fonts together for visually appealing designs.
  • 📸 Adobe Stock provides users with a library of stock images, including photos, videos, music, and illustrations, enhancing design capabilities.
  • 🌐 Adobe Express is part of the Creative Cloud suite, offering integration with other Adobe tools such as Photoshop, Illustrator, and Premiere Pro.
  • ⏱️ The Content Scheduler feature allows users to design and schedule social posts across various platforms directly from Adobe Express.
  • 📑 Multi-page functionality simplifies the process of repurposing designs for different social media platforms by resizing and adjusting as needed.
  • 🤝 Adobe Express has fostered a community of almost 100,000 members in its Adobe Express Insiders Facebook group, providing a space for sharing and learning.
  • 🎨 The platform is user-friendly and suitable for creating various types of graphics, including flyers, logos, banners, social posts, and more.
  • 🌟 Adobe Express Ambassadors, like the speaker, are part of a community that shares the benefits and features of the platform, enhancing user experience.
  • 💻 Adobe Express is a comprehensive tool that streamlines the graphic design process, making it a compelling choice for designers switching from other platforms like Canva.

Q & A

  • Why did Rob balasavis decide to switch from Canva to Adobe Express for his graphic design needs?

    -Rob balasavis switched from Canva to Adobe Express due to several reasons including access to over 20,000 Adobe fonts, integration with Adobe Stock for diverse and licensed images, being part of the Creative Cloud suite, the convenience of the Adobe Express content scheduler, and the multi-page feature for easy repurposing of designs.

  • What is the significance of having access to Adobe Fonts when creating graphics?

    -Access to Adobe Fonts is significant because fonts play a crucial role in branding and the overall look of graphics. With over 20,000 licensed fonts available, users have a wide selection to choose from, which can greatly enhance their design work.

  • How does Adobe Stock benefit users of Adobe Express?

    -Adobe Stock benefits users by providing a library of stock images, videos, music, and illustrations that are royalty-free and licensed, ensuring that users can create designs without worrying about copyright issues.

  • What is the role of the Creative Cloud in Adobe Express?

    -The Creative Cloud is a suite of tools that caters to all creative design needs. Adobe Express being part of it means users have access to multiple tools like Photoshop, Illustrator, Acrobat Pro, Premiere Pro, and more, all within the same platform.

  • What does the Adobe Express content scheduler allow users to do?

    -The Adobe Express content scheduler allows users to design their graphics and social posts within Adobe Express and then directly schedule them for posting on connected social media platforms like Instagram, Facebook, Twitter, and LinkedIn.

  • How does the multi-page feature in Adobe Express help with repurposing designs?

    -The multi-page feature in Adobe Express simplifies the process of repurposing designs for different platforms by allowing users to duplicate a page and easily resize it to fit various social media dimensions, such as Instagram, Twitter, LinkedIn, and more.

  • What is the benefit of being part of the Adobe Express Ambassador community?

    -Being part of the Adobe Express Ambassador community provides members with a sense of belonging to a fantastic community of creatives. It offers opportunities for learning, sharing inspiration, and accessing support and answers to any questions related to Adobe Express.

  • Why is the diversity of images in Adobe Stock important?

    -The diversity of images in Adobe Stock is important because it provides a good representation of the world, offering images featuring people from various backgrounds and ethnicities, which is crucial for creating inclusive and culturally sensitive designs.

  • How does the AI feature in Adobe Express assist with font pairing?

    -The AI feature in Adobe Express assists with font pairing by suggesting combinations of fonts that work well together, enhancing the visual appeal and coherence of the design.

  • What is the process for joining the Adobe Express insiders Facebook group?

    -To join the Adobe Express insiders Facebook group, one needs to request to join the private group. It is a free community open to those interested in Adobe Express and looking to connect with other creatives.

  • What kind of templates are available for creation in Adobe Express?

    -Adobe Express offers a wide range of templates for creating various types of graphics such as flyers, logos, banners, social posts, stories, ads, and more.

  • How does the integration with Adobe Creative Cloud enhance the capabilities of Adobe Express?

    -Integration with Adobe Creative Cloud enhances Adobe Express by providing users with access to a comprehensive suite of creative tools, allowing for seamless transitions between different Adobe applications for more complex design projects.

Outlines

00:00

🎨 Switching to Adobe Express for Graphic Design

In this video, Rob balasavis discusses his reasons for switching from Canva to Adobe Express for all his graphic design needs. He emphasizes the importance of finding the right tool for individual needs and encourages viewers to try Adobe Express, offering a link in the description for account setup. Rob is an Adobe Express Ambassador and appreciates the community aspect of the platform. He shares his screen to detail five main reasons for his switch, starting with the extensive font library available through Adobe Fonts, which includes over 20,000 licensed fonts and AI assistance for font pairing. This feature significantly impacts branding and design aesthetics, especially for platforms like YouTube.

05:04

🌟 Benefits of Adobe Express for Creative Workflow

Rob continues to outline the advantages of Adobe Express, highlighting its integration with Adobe Stock, which provides a diverse library of stock images, videos, music, and illustrations that are royalty-free and licensed for use. This access alleviates concerns about copyright and licensing, and the diversity of images is noted to be particularly commendable. Adobe Express is also part of the Adobe Creative Cloud suite, which includes other tools like Photoshop, Illustrator, Acrobat Pro, Premiere Pro, and more, catering to a wide range of design needs from social media clips to interactive PDFs. Additionally, Adobe Express features a content scheduler that allows users to connect their social media accounts and schedule posts directly from the platform. The multi-page feature facilitates the resizing and repurposing of designs for various social media formats. Lastly, Rob mentions the Adobe Express insiders Facebook group, a community of nearly 100,000 members where creatives share inspiration and learn from each other. He concludes by inviting viewers to subscribe for more content and engage with the community.

Mindmap

Keywords

💡Adobe Express

Adobe Express is a graphic design tool developed by Adobe Inc. that allows users to create a variety of visual content such as logos, banners, social media posts, and more. In the video, Rob balasavis explains his reasons for switching from Canva to Adobe Express for his graphic design needs, highlighting its integration with Adobe's suite of creative tools and the benefits it offers.

💡Fonts

Fonts refer to different types and styles of text used in graphic design. They play a crucial role in branding and the overall aesthetic of a design. In the context of the video, Rob emphasizes the importance of having access to a wide range of fonts for creating visually appealing graphics, particularly for YouTube thumbnails.

💡Adobe Fonts

Adobe Fonts is a service that provides users with a vast library of over 20,000 licensed fonts that can be used in their designs without any additional cost. This service is particularly highlighted in the video as one of the reasons for switching to Adobe Express, showcasing the extensive font options available to enhance design work.

💡Adobe Stock

Adobe Stock is a library of stock images, videos, and other media that can be legally used in designs. It is mentioned in the video as a valuable resource for designers, offering diverse and royalty-free content that can be safely used in projects without the risk of copyright infringement.

💡Creative Cloud

The Creative Cloud is a suite of software and services by Adobe that caters to a wide range of creative needs, including photo editing, video production, and graphic design. The video discusses how Adobe Express is part of this suite, providing users with access to multiple tools for their creative projects.

💡Content Scheduler

The Adobe Express content scheduler is a feature that allows users to schedule the posting of their designs on various social media platforms directly from the Adobe Express platform. This tool streamlines the process of social media management by enabling users to plan and automate their content posting.

💡Multi-page

The multi-page feature in Adobe Express allows users to create multiple versions of a design for different platforms or formats, such as Instagram, Twitter, or LinkedIn, all within the same project. This feature is highlighted in the video as a time-saving and efficient way to repurpose a single design for various social media formats.

💡Community

The Adobe Express community, specifically the Adobe Express Insiders Facebook group, is a platform where users can connect, share ideas, and learn from each other. The video mentions this community as a valuable resource for creatives using Adobe Express, fostering a supportive environment for growth and collaboration.

💡Graphic Design

Graphic design is the process of visual communication and problem-solving using typography, photography, and illustration. In the video, the term is used in the context of creating various types of visual content, such as social media posts and YouTube thumbnails, using Adobe Express.

💡Branding

Branding refers to the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. In the video, the importance of fonts in branding is discussed, as they significantly impact the visual identity and recognition of a brand.

💡Social Media Posts

Social media posts are the content shared on various social networking platforms. The video discusses the use of Adobe Express to create visually appealing and branded social media posts that can enhance a user's online presence and engagement.

💡YouTube Thumbnails

YouTube thumbnails are the small images that represent a video and appear before the video is clicked on. They are crucial for attracting viewers' attention. The video script mentions the importance of using Adobe Express to design eye-catching YouTube thumbnails that can significantly impact a video's view count.

Highlights

Rob balasavis shares his reasons for switching from Canva to Adobe Express for graphic design needs.

Adobe Express offers a free account setup with no credit card required, providing access to a wide range of graphic creation tools.

Adobe Fonts provides over 20,000 licensed fonts that can be used for branding and design without extra cost.

Adobe Stock offers a library of stock images, videos, and audio that can be used royalty-free in designs.

The diversity of Adobe Stock images is praised for representing people from various backgrounds and ethnicities.

Adobe Express is part of the Creative Cloud suite, granting access to multiple creative tools like Photoshop and Illustrator.

The Content Scheduler feature in Adobe Express allows users to design and schedule social posts directly from the platform.

The multi-page feature in Adobe Express simplifies the process of repurposing designs for different social media platforms.

Adobe Express has a strong community with almost 100,000 members in their Adobe Express Insiders Facebook group.

Rob emphasizes the importance of choosing the right tool for one's needs and encourages viewers to try Adobe Express.

Adobe Express Ambassadors, like Rob, are part of a fantastic community that fosters learning and sharing among creatives.

The video provides a comprehensive overview of Adobe Express's features and benefits for graphic design.

Rob discusses the integration of Adobe Express with other Adobe tools for a seamless creative workflow.

The ability to schedule posts across various social media platforms from within Adobe Express is highlighted as a time-saving feature.

Adobe Express's AI technology assists in pairing fonts effectively for better design outcomes.

Rob provides an affiliate link in the video description for viewers to try Adobe Express and support the channel.

The video offers a personal testimony of switching to Adobe Express, adding credibility to the platform's benefits.

Adobe Express's templates are suitable for creating flyers, logos, banners, social posts, and more.

Rob invites viewers to join the Adobe Express community for shared learning and inspiration.