A.I. is DESTROYING the MUSIC INDUSTRY!!!

White Sea Studio
29 Jun 202415:58

TLDRThe video explores the impact of AI on the music industry, questioning whether AI-generated music poses a threat to music producers. The host tests various AI music generator apps, creating songs with unique prompts, and discusses the potential for AI to change the industry, focusing on the distinction between music as an art form and the business aspects of the industry. The video also touches on consumer habits, the cost-effectiveness of AI in music production, and the irreplaceable value of human emotion and live performances in music.

Takeaways

  • 🚀 AI's impact on the music industry is a topic of debate, with concerns about job security for music producers.
  • 🔍 The script explores various AI music generator apps, highlighting the novelty and potential of AI in creating music.
  • 💸 AI music services often require payment, reflecting a trend in the industry to monetize digital creations.
  • 🎶 The generated music is described as 'plasticky' and lacking the emotional depth of human-created music.
  • 🤖 AI's role in the music industry is more about the 'industry' side rather than the 'music' side, suggesting a separation between business and creativity.
  • 🎵 AI-generated songs can have a surprising relevance to the creator's personal experiences, as seen in the song about the YouTuber.
  • 📉 The script discusses the changing landscape of music consumption, with younger generations accustomed to free content.
  • 📉 The music industry has been cutting costs, and AI could be the next step in reducing expenses for music production.
  • 👥 AI lacks the 'soul' and personal connection that a human artist brings to live performances.
  • 🎧 There's a potential market for AI music in background music and other non-emotive uses, which could affect human music producers.
  • 🌐 The script suggests skepticism about the authenticity of some AI music services, hinting at the possibility of 'snake oil' in the industry.

Q & A

  • Is AI a threat to music producers according to the video script?

    -The script suggests that AI is indeed a topic of concern in the music industry, as it raises the question of whether AI is coming for all jobs, but it also explores the capabilities and limitations of AI in music generation without giving a definitive answer to the threat level.

  • What is the purpose of exploring AI music generator apps in the video?

    -The purpose is to understand how AI is being framed in the context of job security in the music industry and to evaluate the quality and capabilities of different AI music generator apps by testing them with various prompts.

  • What is the speaker's initial experience with AI music generation?

    -The speaker admits to having almost no experience with generating music using AI and is starting the exploration with a beginner's perspective.

  • What is the first AI music generator app mentioned in the script?

    -The first AI music generator app mentioned is 'sunno', which the speaker uses to generate a song about a Funk song about an audio YouTuber.

  • How does the speaker feel about the generated song's quality and originality?

    -The speaker finds the generated song to be quite special considering it was created from a machine learning process, but also notes that it sounds 'plasticky' and lacks the emotional depth of human-created music.

  • What is the speaker's opinion on the potential copyright issues with AI-generated music?

    -The speaker expresses uncertainty about whether AI-generated music is copyright protected, questioning if there is a 'real artist' behind it and how YouTube's copyright system would handle such content.

  • What is the role of 'real crafter' mentioned in the script?

    -'Real crafter' is a tool mentioned as a sponsor in the video, which is used to create demo reels for mixing and mastering engineers, allowing them to showcase their work to potential clients.

  • How does the speaker view the relationship between music and the music industry?

    -The speaker makes a distinction between the music itself, which comes from passion and creativity, and the music industry, which is more focused on the business aspects, such as saving on expenses and generating income.

  • What is the speaker's perspective on the future of live music in relation to AI?

    -The speaker believes that live music, which requires a human performer and emotional connection with the audience, is something that AI is unlikely to take over in the foreseeable future.

  • What is the speaker's final conclusion about the impact of AI on the music industry?

    -The speaker concludes that while AI will likely be used for commercial and background music, real music made from the heart and emotion will persist and continue to be valued in society.

Outlines

00:00

🤖 AI and the Music Industry: Threat or Opportunity?

The script opens with a contemplation on whether AI poses a threat to music producers, a topic that's heavily debated in the industry. The narrator expresses understanding of the fear that AI might take over jobs, but also aims to explore AI music generator apps to understand their capabilities. The first app tested is Sunno, where the narrator inputs a prompt about a Funk song about an audio YouTuber, highlighting the novelty and potential oddity of AI-generated music. The generated song's lyrics and melody are shared, and the narrator discusses the potential copyright issues with AI creations, reflecting on the authenticity and 'soul' of music produced by machines versus humans.

05:00

🎶 AI's Impact on the Music Industry and the Role of Passion

This paragraph delves into the ongoing changes in the music industry, suggesting that AI will primarily affect the 'industry' aspect rather than the 'music' aspect, which is rooted in passion and creativity. The narrator discusses the disconnect between the music and industry sides, and how AI's role might be limited to the business side. A song generated by AI, which speaks about the music industry's resilience, is analyzed, pointing out the irony of AI commenting on its own impact. The paragraph also touches on the changing consumer behaviors and the industry's response to these changes, such as reducing costs and embracing new technologies. The importance of live performances and the human element in music, which AI may not be able to replicate, is emphasized.

10:03

🛍️ The Business of Music and AI's Role in Background and Commercial Music

The script continues with a discussion on the business side of music, where AI could potentially take over certain aspects such as background music and commercial compositions. It contrasts the interests of musicians, who are primarily focused on creativity and emotional expression, with the industry's need for cost-effective solutions. The narrator speculates that AI might fill the gap for non-interactive music needs, like background scores for businesses, while human musicians will continue to create music that resonates on a personal level. The paragraph also addresses the potential threat to music producers who specialize in creating background or commercial music, as AI could offer a cheaper alternative.

15:04

🚫 Skepticism and the Future of Human-Made Music

In the final paragraph, the narrator expresses skepticism about AI's ability to replace human musicians and composers, especially in creating emotionally resonant music. They discuss the limitations of AI in creating music that requires personal experience and genuine emotion, suggesting that AI-generated music might be more suitable for commercial and background use. The narrator also shares their experience with other AI music platforms, noting the generic nature of the compositions and the frustration with the requirement to create an account to use these services. The paragraph concludes with a reiteration of the narrator's belief in the enduring value of human-made music, driven by passion and emotion, and a disclaimer that the AI services featured were not sponsored content.

Mindmap

Keywords

💡AI music generator

An AI music generator is a software application that uses artificial intelligence algorithms to compose music. It is central to the video's theme, as it explores the potential of AI to create original music, and questions its impact on human music producers. In the script, the narrator tests several AI music generators, suggesting a mix of skepticism and curiosity about their capabilities.

💡Music industry

The music industry refers to the economic sector involved in the production and sale of musical pieces. The video discusses the potential threats AI poses to this industry, particularly to music producers and the traditional ways music is created and consumed. The script mentions a shift in the industry due to AI, indicating a broader conversation about the future of music production.

💡Copyright

Copyright is a legal right that grants the creator of an original work exclusive rights to its use and distribution. The video raises questions about the copyright status of AI-generated music, as it challenges the traditional understanding of authorship and originality. The script specifically mentions concerns about whether AI-generated songs would be subject to copyright protection.

💡Machine learning

Machine learning is a subset of AI that enables computers to learn and improve from experience without being explicitly programmed. The script mentions machine learning as the underlying technology behind AI music generators, suggesting that these systems 'learn' from existing music to create new compositions.

💡Snake oil

In the context of the video, 'snake oil' refers to products or services that are fraudulently marketed as having great value or effect but are actually worthless or ineffective. The narrator expresses skepticism about some AI services, suggesting that they might be 'snake oil' in the music industry, implying that not all AI music generators may live up to their promises.

💡Virtual instruments

Virtual instruments are software applications or plugins that simulate the sounds of real musical instruments. The script discusses how virtual instruments have reduced the cost and complexity of music production, and suggests that AI music generators could be the next step in this evolution towards more accessible music creation tools.

💡Live music

Live music refers to musical performances that are performed in real-time, often in front of an audience. The video argues that live music is an area where AI may not be able to replicate the human element, emphasizing the importance of live performances and the emotional connection between musicians and their audiences.

💡Emotional connection

Emotional connection refers to the bond or resonance that music can create between the listener and the music or the performer. The script suggests that AI-generated music might lack this emotional connection, as it does not come from a human's personal experience or emotion, which is a critical aspect of music's appeal.

💡Business model

A business model describes the rationale of how a business creates, delivers, and captures value. The video discusses how AI could change the business model of the music industry, particularly in terms of cost reduction and the creation of new revenue streams, such as background music for commercial purposes.

💡Sponsor block

A sponsor block is a segment in a video where the creator acknowledges sponsorships or advertisements. The script mentions a sponsor block to differentiate sponsored content from the creator's independent opinions on AI in the music industry, ensuring transparency with the audience.

💡Channel membership

Channel membership refers to a feature on YouTube that allows viewers to support creators by subscribing to their channel for additional benefits. The script encourages viewers to become channel members to support the creator's independence and to remove sponsor blocks from videos, highlighting the importance of viewer support in the context of content creation.

Highlights

AI is being framed as a threat to jobs in the music industry, with some suggesting it's coming for all our jobs.

The author explores different AI music generator apps to understand their capabilities and implications.

AI-generated music can create songs based on prompts, raising questions about originality and copyright.

AI music services often require payment, reflecting the commercial aspect of these technologies.

The generated song about the author feels 'wrong', highlighting the emotional disconnect of AI music.

AI-generated lyrics can be insightful, using the word 'industry' to reflect on the business side of music.

AI music might lack the soul and personal touch that comes from human musicians.

Live music performance is seen as a domain that AI is unlikely to take over due to its human connection.

AI music could be used for background music in commercial settings, impacting traditional music producers.

The author expresses skepticism about the authenticity of AI music, suggesting there might be 'snake oil' in the industry.

AI music generators may recycle older algorithms, raising questions about their innovation.

The music industry is changing, and AI is seen as a part of this evolution rather than a complete replacement of human musicians.

AI's role in the music industry is more about the business side than the creative and emotional aspects of music-making.

The author believes that music made from the heart and emotion will always persist despite the rise of AI.

The video discusses the potential of AI in the music industry while maintaining a critical and independent perspective.