Create highlight reels of customer testimonials in Descript

Descript
11 Jul 202403:50

TLDRThis video tutorial demonstrates how to use Descript to create highlight reels from customer testimonial footage. It covers importing videos, transcribing and editing, highlighting key moments, utilizing AI for editing, adding lower thirds, transitions, and branding elements like logos and captions, and finishing with stock music to produce a polished, short video for marketing purposes.

Takeaways

  • 🎥 Create a new video project in Descript and upload customer testimonial footage.
  • 🔄 Import additional videos by dragging them onto the script area or selecting 'add file'.
  • ✍️ Transcribe the video content for editing purposes once the import is complete.
  • 📌 Use the Highlight tool to mark key moments or quotes in the transcript with a chosen color.
  • 🖌️ Develop a color coding scheme to organize the highlighted clips effectively.
  • 🤖 Summon Underlord, the AI editing assistant, to copy all highlighted clips into a new composition.
  • 🎨 Choose a layout for the highlight reel in the 'repurpose' section and let Underlord create it.
  • 👥 Apply lower thirds to identify speakers in the video to add context for viewers.
  • 🎭 Create scenes for changes in speakers and visuals, and select appropriate lower third templates.
  • 🔄 Copy and paste layouts for consistency across multiple scenes if using the same design.
  • 🔄 Smooth out jumpy cuts between scenes by applying transitions for a professional look.
  • 🏷️ Add your logo and captions to the video to reinforce branding and accessibility.
  • 🎶 Incorporate background music from the stock media library to enhance the video's polish and professionalism.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to demonstrate how to use Descript to create a highlight reel of customer testimonials.

  • How do you start a new video project in Descript?

    -You start a new video project in Descript by creating a new project and dragging the recording of the customer testimonial into the upload file drop zone.

  • What is the process of importing additional videos in Descript?

    -You can import more videos by dragging them onto a blank line in the script area or by selecting 'add file' and choosing the additional content.

  • How does the transcription process work in Descript?

    -The transcription process involves waiting for the transcription to finish after importing the videos, which will then allow you to find key moments to include in the highlight reel.

  • What tool can be used to highlight key moments in Descript?

    -The Highlight tool can be used to highlight key moments by selecting a range of text, which will then appear with a selection tool bar.

  • How can you organize highlighted clips into a single composition?

    -You can organize highlighted clips into a single composition by using the AI editing assistant, Underlord, to copy all highlights and then creating a new composition and pasting these highlights in.

  • What is the role of Underlord in creating a highlight reel?

    -Underlord is an AI editing assistant that helps in creating a highlight reel by automatically finding highlights and allowing you to review its selections before finalizing the reel.

  • How can you add lower thirds to identify speakers in Descript?

    -You can add lower thirds by creating scenes that create discrete segments for each speaker and visual change, then selecting a template from the gallery and updating the lower third accordingly.

  • What can be done to smooth transitions between scenes in a video?

    -You can apply transitions to smooth the cuts between scenes, which can be done by selecting the scenes and choosing appropriate transition effects.

  • How can you enhance the branding and accessibility of your video?

    -You can enhance the branding and accessibility of your video by adding your logo, captions, and using stock media music from Descript's library.

  • What is the final outcome of using Descript for customer testimonials?

    -The final outcome is a polished, bite-sized video that can be used for marketing channels, showcasing customer testimonials in a concise and engaging manner.

Outlines

00:00

📚 Creating a Highlight Reel with Descript

The speaker introduces the video's purpose: teaching viewers how to use Descript to create a short highlight reel from customer testimonial footage. The process begins with creating a new video project and uploading the testimonial recordings. The speaker then explains how to import additional videos, transcribe the content, and edit by highlighting key quotes using the Descript platform's tools. The AI editing assistant, Underlord, is introduced to help compile these highlights into a new video composition, either manually or by using the 'create highlight reel' feature in the repurpose section.

Mindmap

Keywords

💡Descript

Descript is a video and audio editing software platform that allows users to edit media content through a text-based interface. In the context of the video, Descript is used to create highlight reels from customer testimonial footage. It simplifies the process of selecting key moments and compiling them into a concise video, which can be used for marketing purposes on websites or social media.

💡Customer Testimonials

Customer testimonials are statements or recordings from customers expressing their satisfaction with a product or service. They serve as a form of social proof and can significantly influence potential customers' purchasing decisions. In the video script, customer testimonials are the primary content being edited into a highlight reel to showcase positive feedback and enhance the credibility of the business.

💡Highlight Reel

A highlight reel is a short video compilation that showcases the best or most significant moments from a longer piece of content. In the video, the speaker demonstrates how to create a highlight reel from hours of customer testimonial footage, focusing on key quotes and moments that will be most impactful for marketing purposes.

💡Upload File Drop Zone

The 'Upload File Drop Zone' is a feature in Descript where users can drag and drop files to be imported into their projects. It is the initial step in the process of creating a highlight reel, as the speaker mentions dragging the customer testimonial recording into this zone to start the project.

💡Transcription

Transcription is the process of converting spoken language into written text. In the video, transcription is used to convert the audio from customer testimonials into a text format, which facilitates the editing process by allowing the user to search, highlight, and select specific quotes or moments for inclusion in the highlight reel.

💡Highlight Tool

The Highlight Tool in Descript is used to mark specific text in the transcription that corresponds to key moments in the video. The speaker uses this tool to select quotes from the customer testimonials that will be included in the highlight reel, highlighting them in different colors to organize the selection visually.

💡AI Editing Assistant

The AI Editing Assistant, referred to as 'Underlord' in the script, is a feature in Descript that assists with the editing process. It can automatically copy highlighted text and create a new composition based on these selections, simplifying the task of compiling the highlight reel.

💡Repurpose Section

The 'Repurpose Section' in Descript is a feature that allows users to generate new content from existing material. In the video, the speaker mentions using this section to create a highlight reel by selecting a layout and submitting the request to Underlord, which then compiles the video based on the user's preferences.

💡Lower Thirds

Lower thirds are a design element commonly used in video production to display information such as the name or title of the person speaking at any given moment. In the script, the speaker describes how to apply lower thirds to identify the speakers in the customer testimonial footage, enhancing the viewer's understanding of the content.

💡Scenes

In video editing, scenes refer to distinct segments or parts of a video that are separated by changes in visuals or speakers. The speaker in the video discusses creating scenes to apply different lower third templates and transitions, which helps in organizing the highlight reel and making it more engaging.

💡Stock Media Library

A stock media library is a collection of royalty-free media assets such as music, sound effects, and images that can be used in video projects. The speaker mentions adding roll and music from Descript's stock media library to enhance the professionalism and polish of the highlight reel.

Highlights

Create a new video project and import customer testimonial footage.

Import additional videos by dragging them onto a blank line or selecting 'add file'.

Transcribe and edit the content to find key moments for the highlight reel.

Use the Highlight tool to mark quotes in a chosen color for the highlight reel.

Select multiple quotes and use the AI assistant to copy highlights into a new composition.

Utilize the repurpose section to create a highlight reel with a selected layout.

Apply lower thirds to identify speakers in the video.

Create scenes for discrete segments and apply templates for lower thirds.

Copy layout across multiple scenes for consistency.

Apply transitions to smooth cuts between scenes.

Add your logo and captions to the video for branding.

Include captions to make the video more accessible.

Add roll and music from the stock media library for a polished finish.

Transform customer testimonials into a concise video for marketing channels.

Use Descript's AI editing assistant, Underlord, to streamline the editing process.

Underlord is adept at finding highlights and allows for review before finalizing.

The process simplifies turning hours of footage into a short, impactful video.

Create Stunning AI Art Instantly

No login. No cost. Just incredible AI images !

Create Stunning AI Art InstantlyGenerate Now