New LinkedIn AI Tool - Should You Use It For Your Profile?

Melanie Woods
10 Aug 202306:51

TLDRIn this video, Melanie from CGL recruiting discusses LinkedIn's new AI-powered profile enhancement tool. Initially released to US users and premium members, the tool aims to improve profiles for job seekers and businesses. Melanie expresses skepticism, showing how it generates a headline and about section based on existing profile data. She warns viewers to be cautious, as the AI suggestions may not always align with personal branding goals and could overwrite carefully crafted sections.

Takeaways

  • 🆕 LinkedIn has introduced a new AI-powered assistant for enhancing profiles, available initially to users in the United States and those with premium membership.
  • ⚠️ The AI tool is still in beta mode and is being gradually rolled out, so some users might not have access yet.
  • 🤔 The AI assistant can help update the headline and about section of your LinkedIn profile, but it may not always create the best possible version.
  • 👎 The speaker is not entirely impressed with the tool's output, as it may oversimplify or lose key details in the profile.
  • 💡 It's important to review the AI-generated suggestions to see if they align with your personal brand and make changes accordingly.
  • 📝 The headline section is crucial for your personal branding, especially since it appears with your name in posts and comments.
  • ✅ The AI tool can be helpful for users who struggle with creating a headline or about section but may require further manual adjustments.
  • 📊 The speaker doubts LinkedIn's claim that AI-enhanced profiles receive nearly twice as many opportunities.
  • 🔄 Users are advised to save AI suggestions only if they are beneficial, and adjust or skip if they aren't.
  • ⚠️ Be cautious when using AI tools for editing the about section, as they may remove essential information that can help with job searches or brand visibility.

Q & A

  • What is the new LinkedIn AI tool discussed in the transcript?

    -The new LinkedIn AI tool is an assistant designed to help users enhance their profiles by automatically generating a headline and about section based on the information available on their profile.

  • Is the AI tool available to all LinkedIn users?

    -No, the AI tool is initially being released to users in the United States and those with a premium membership. It is expected to be rolled out to other users progressively.

  • What are Melanie's initial thoughts on the LinkedIn AI tool?

    -Melanie is not a huge fan of the tool so far, as she finds that it may not generate the best representation of her personal brand compared to what she has manually crafted.

  • What sections of the LinkedIn profile does the AI tool focus on?

    -The AI tool focuses on the headline section, which appears under the user's name, and the about section, which provides more detailed information about the user.

  • What was Melanie's original headline before using the AI tool?

    -Melanie's original headline was 'HR professional working with job seekers and companies' with the hashtag 'we're all in this together'.

  • How did the AI tool change Melanie's headline?

    -The AI tool changed Melanie's headline to 'Managing Partner Human Resources, executive talent management expert', which was automatically generated based on the data it found on her profile.

  • What does Melanie recommend users do if they are not satisfied with the AI-generated headline?

    -Melanie suggests that users should carefully review the AI-generated headline and compare it with their original to ensure it accurately represents their personal brand. If not, they can skip the suggested changes.

  • What is the 'view original' feature mentioned in the transcript?

    -The 'view original' feature allows users to compare the AI-generated profile sections with their original content to see the differences and decide whether to accept the AI suggestions.

  • How does the AI tool handle the 'about' section of the profile?

    -The AI tool attempts to adjust the 'about' section by pulling information from other parts of the user's profile and presenting it in a different format. Melanie, however, feels that this may not always be an improvement.

  • What is Melanie's advice for job seekers using the AI tool for their 'about' section?

    -Melanie advises job seekers to be cautious when using the AI tool for their 'about' section, especially if they have already put effort into optimizing it with industry data and a clear presentation of their skills.

  • What does Melanie suggest for users who have not yet optimized their LinkedIn profile?

    -For users who have not yet optimized their profile, Melanie suggests experimenting with the AI tool to generate suggestions and then manually adjusting and tweaking the content to better suit their needs.

Outlines

00:00

🤖 LinkedIn's AI Profile Enhancement

Melanie from CGL recruiting introduces LinkedIn's new AI-powered assistant designed to enhance user profiles. Initially available to US users and premium members, the feature is in beta and aims to improve visibility in job searches or business opportunities. Melanie expresses skepticism about the AI's effectiveness and demonstrates how it suggests changes to the headline and about sections of a profile. She points out that while the AI pulls data from existing profiles, the suggested headline may not be as personalized or effective as a manually crafted one. Melanie advises viewers to be cautious and to manually review and adjust AI suggestions to ensure they align with personal branding goals.

05:02

🔍 Reviewing LinkedIn AI's Profile Edits

In the second paragraph, Melanie continues her critique of LinkedIn's AI profile assistant. She shows the before and after effects of the AI's edits on her profile's headline and about section. Melanie prefers her original, manually formatted headline with clear bullet points to the AI's suggestion. She also notes that the AI's edits to the about section can overwrite carefully crafted content with generic information. She advises job seekers to be cautious with the AI tool, especially if they have already invested time in optimizing their profiles. Melanie concludes by encouraging viewers to experiment with the tool but to manually adjust the AI's suggestions to better reflect their personal brand.

Mindmap

Keywords

💡AI Tool

An AI Tool refers to a software application or service that uses artificial intelligence to perform tasks or provide assistance. In the context of the video, the AI tool is a feature on LinkedIn designed to enhance users' profiles by suggesting improvements to their headline and about section. It uses AI to analyze profile data and generate recommendations.

💡LinkedIn

LinkedIn is a professional networking platform where users can connect with other professionals, share content, and search for jobs. In the video, LinkedIn is highlighted as the source of the AI tool that is being discussed, emphasizing its role in career development and networking.

💡Profile

A profile on LinkedIn refers to an individual's personal page that showcases their professional background, skills, and experiences. The video discusses the importance of having a well-crafted profile, as it is the first impression potential employers or connections might have of a user.

💡Headline

The headline on a LinkedIn profile is a brief summary that appears below the user's name and is visible in various places on the platform, such as when a user comments or posts. The AI tool aims to optimize this section to better reflect a user's professional identity, as illustrated by the video's demonstration of the tool's suggestions.

💡About Section

The about section on a LinkedIn profile provides more detailed information about a user's professional background, skills, and experiences. The AI tool attempts to enhance this part of the profile by suggesting edits based on the existing data, as shown when the video's presenter reviews the suggested changes.

💡Job Seeker

A job seeker is an individual looking for employment opportunities. The video is primarily aimed at job seekers, discussing how the AI tool could potentially assist them in presenting their profiles more effectively to increase their chances of being noticed by recruiters.

💡Premium Membership

LinkedIn Premium is a paid subscription service that offers additional features and benefits to its users. The video mentions that the AI tool is initially being rolled out to users in the United States and those with a premium membership, indicating a tiered approach to feature access.

💡Beta Mode

Beta mode refers to a phase in the software development process where a new feature or product is tested by a limited audience before its official release. The video notes that the AI tool is still in beta, suggesting that it is being refined based on user feedback and may undergo changes.

💡Personal Brand

Personal brand refers to the unique image or identity that an individual projects in a professional setting. The video emphasizes the importance of crafting a strong personal brand on LinkedIn, which the AI tool is designed to assist with by suggesting improvements to the headline and about section.

💡Human Resources (HR)

Human Resources is a department within an organization that focuses on personnel management, including recruitment, training, and employee relations. The video's presenter identifies as an HR professional, and the AI tool's suggestions for the headline reflect this professional background.

💡Talent Management

Talent management involves the strategies and processes used by organizations to attract, develop, and retain top talent. The video's presenter is described as a 'talent management expert,' and this expertise is incorporated into the AI tool's suggested headline.

Highlights

LinkedIn is adding AI features to help create profiles.

AI tools are being released to users in the United States and those with premium membership first.

The AI assistant is currently in beta mode.

AI suggests changes to the headline and about section of a LinkedIn profile.

The original headline is changed by the AI to 'Managing Partner Human Resources, executive talent management expert'.

The presenter prefers their original headline over the AI-generated suggestion.

AI-generated headlines can be customized with a thumbs up or down to help the system learn.

The AI also suggests changes to the 'about' section of a profile.

The AI pulls data from the profile to suggest changes.

The presenter is not satisfied with the AI's suggested changes to the 'about' section.

AI tools can be helpful for job seekers who haven't optimized their profile yet.

Users are advised to be cautious when using AI tools on their LinkedIn profile.

AI suggestions can potentially overwrite good content in the 'about' section.

The presenter suggests manually adjusting and tweaking AI-generated content.

LinkedIn's AI tool is a good starting point but may not be the best for everyone.

The presenter encourages viewers to comment on their thoughts about LinkedIn's AI tools.

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