redesigning famous logos

Picsart
6 May 202410:24

TLDRIn this entertaining video from the Pixart YouTube channel, Olivia and Mati embark on a creative challenge to redesign famous brand logos using only Pixar tools. The brands selected for the redesign include Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixart itself. The rules are straightforward: each must use at least one Pixar tool and have until Tuesday to finalize their designs. The audience will vote for the winner on Pixart's official Instagram via IG stories. The judging criteria focus on creativity and originality. Olivia and Mati discuss their design process, inspirations, and the challenges of reimagining such iconic logos. They explore various concepts, like incorporating Mexican tile aesthetics for 818 Tequila, using the default Pixar font for Ryan Air with a playful twist, and adding a male icon to the Amazon logo for a modern touch. The video concludes with a look at their final designs and an invitation for viewers to vote on their favorites, showcasing the duo's innovative approach to logo design.

Takeaways

  • 🎨 Olivia and Mati, from the Pixart YouTube channel, are redesigning famous brand logos using Pixar tools for a new challenge.
  • ⏰ The challenge has a deadline until Tuesday for conceptualizing and editing the final versions of the logos.
  • 📱 The audience will decide the winner through voting on Pixart's official Instagram stories.
  • 🎓 The judging criteria are based purely on creativity and originality.
  • 🔍 Olivia did research on 818 Tequila and decided to incorporate Mexican tile aesthetics into the redesign.
  • 🌟 Mati kept the 818 logo design simple, using organic shapes and colors inspired by Mexican culture.
  • 🚫 Olivia struggled with redesigning the 818 Tequila logo but used AI image generation to help visualize the concept.
  • 😆 Mati found humor in the fact that the Ryion A logo uses the Pixar default font, Aravo Black, and decided to have fun with the redesign.
  • 🛍️ The Amazon logo was considered iconic and intimidating to redesign, but both Olivia and Mati made unique and creative modifications.
  • ☕️ Chamberlain Coffee's logo was admired for its mascots, and both Olivia and Mati incorporated elements of it into their redesigns.
  • 🖌️ For Pixart's logo, both hosts played with the idea of incorporating art elements, like a paintbrush and palette, into the lettering.
  • 📊 The final logos were reviewed, and both hosts provided feedback, appreciating the creativity and personality in each other's designs.

Q & A

  • What is the main challenge presented in the video?

    -The main challenge is to redesign famous brand logos entirely using Pixar tools.

  • Which brands are featured in the video?

    -The brands featured are Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixart.

  • What are the rules for the challenge?

    -Each participant has to use at least one Pixar tool and has until Tuesday to conceptualize and edit their final versions of the logo.

  • How will the winner be decided?

    -The winner will be decided by the audience via voting on Pixart's official Instagram in IG stories.

  • What are the judging criteria for the challenge?

    -The judging criteria will be purely based on creativity and originality.

  • What is the inspiration behind the new design for 818 Tequila?

    -The inspiration comes from Mexican culture, particularly Mexican tiles, and the use of colors like cobalt blue, terracotta brown, and toasted yellow.

  • What is the approach to redesigning the Amazon logo?

    -The approach is to maintain the iconic color palette and font, with modifications to imply fast delivery and a male icon for the letter 'M'.

  • How does the Chamberlain Coffee logo redesign incorporate the brand's mascots?

    -The redesign traces over the original logo using the colors of the mascots and adds the mascots around the text for a more integrated look.

  • What is the concept behind the new Ryan Air logo?

    -The concept is a playful take on the brand's name, using the Pixar default font and incorporating angel wings to symbolize safety.

  • What is the idea behind the Pixart logo redesign?

    -The idea is to lean into the art aspect, with the 'I' being a paintbrush and the 'A' being a palette, while keeping the iconic colors.

  • What is the final step for viewers to engage with the challenge?

    -Viewers are encouraged to head over to Pixart's Instagram story to vote on their favorite logos and follow for future updates.

  • What is the overall sentiment of the participants towards the challenge?

    -The participants express excitement and find the challenge to be fun, even though it was a bit harder due to the need for more imagination.

Outlines

00:00

🎨 Logo Redesign Challenge with Pixar Tools

In this video, Olivia and Mati from the Pixart YouTube channel introduce a new challenge where they redesign famous brand logos using Pixar tools. The brands selected are Amazon, Ryan Air, Chamberlain coffee, 818, and Pixar itself. The rules are straightforward: each must use at least one Pixar tool and have until Tuesday to finalize their logo designs. The audience will vote for the winner on Pixar's official Instagram via IG stories. The judging criteria are creativity and originality. Olivia and Mati discuss their approach to the task, emphasizing the need for imagination and creativity as they are not recreating but starting from scratch. They also mention their excitement and the slight difficulty due to the iconic nature of some logos.

05:02

🌟 Creative Logo Design Process and Inspirations

The video continues with Olivia and Mati sharing their design process for each logo. For the 818 tequila logo, they draw inspiration from Mexican culture and tiles, using colors like cobalt blue, terracotta brown, and toasted yellow. They discuss the challenge of redesigning the Amazon logo due to its iconic status and decide to keep the color palette and font but imply fast delivery with design elements. The Chamberlain coffee logo redesign involves using the brand's mascots and a pencil-like brush to trace over the original logo. For the Ryan Air logo, they use humor and the Pixar default font to create a fun and engaging design. The Amazon logo redesign incorporates a male icon and a river to represent the brand's name and speed. The final logo designs are critiqued, with the creators expressing their satisfaction and nervousness about the audience's reception.

10:04

📺 Final Logo Reveal and Voting Encouragement

Towards the end of the video, Olivia and Mati reveal their final logo designs and discuss their favorites. They encourage viewers to vote for their preferred logos on Pixar's Instagram story and to follow their YouTube channel for new videos every Monday. They express enthusiasm about the challenge and suggest the idea of starting a marketing firm based on the success of their redesigns. The video concludes with a reminder for viewers to participate in the voting process and a farewell message.

Mindmap

Keywords

💡Redesigning

Redesigning refers to the process of creating a new design for something that already exists, with the aim of improving its appearance, functionality, or to refresh its image. In the context of the video, it involves taking famous brand logos and reimagining them using Pixar tools, which is central to the challenge presented to the participants.

💡Famous Brand Logos

Famous brand logos are the visual symbols or icons that represent well-known companies or brands. They are often instantly recognizable and associated with the brand's identity. In the video, the challenge is to redesign these logos, which include Amazon, Ryan Air, Chamberlain Coffee, and Pixart, maintaining their recognizability while infusing creativity.

💡Pixart Tools

Pixart Tools refer to the digital design and editing software or applications used in the creative process. In the video, the participants are required to use at least one Pixar tool to redesign the logos, indicating that the task involves a digital art or graphic design component.

💡Creativity and Originality

Creativity and originality are essential qualities in the redesign process, as they allow for the production of unique and innovative designs that stand out. The video emphasizes that the judging criteria for the logo redesigns will be based purely on these two attributes, highlighting their importance in the competition.

💡Mexican Culture

Mexican culture is referenced in the video when discussing the redesign of the 818 Tequila logo. The participant suggests incorporating elements from Mexican culture, such as Mexican tiles, into the logo to reflect the brand's ties to the culture. This shows an effort to connect the brand's identity with its cultural roots.

💡Neon

Neon, in the context of the video, refers to the bright, glowing colors often associated with electric signs and lights. The participant chooses a neon color scheme for the Ryan Air logo to give it a fun and modern look, which is in line with the brand's playful nature.

💡AI Image Generation

AI image generation is a technology that uses artificial intelligence to create images based on given prompts or descriptions. In the video, the participants use AI image generation to create mock-ups or visual aids that help them conceptualize their logo redesigns, demonstrating the use of technology in the creative process.

💡Marketing Perspective

A marketing perspective involves considering how a design will be perceived by the target audience and how it can effectively communicate the brand's message. The participant discusses thinking about the redesign from a marketing perspective, indicating the importance of understanding the brand's market positioning and audience when creating a logo.

💡Angel Wings

Angel wings are used as a design element in the video, specifically in the Ryan Air logo redesign. They symbolize protection and safety, which is a concept the participant wants to associate with the brand. The use of angel wings adds a layer of meaning to the logo, making it more than just a visual representation.

💡Fast Delivery

Fast delivery is a service that emphasizes quick and efficient shipping of products. In the Amazon logo redesign, the participant implies fast delivery through the use of lines in the logo, aiming to communicate the brand's commitment to prompt service. This shows how design elements can be used to convey a brand's core values or services.

💡Mascots

Mascots are characters or symbols used by brands to represent their identity in a more personable or playful manner. The Chamberlain Coffee logo features mascots, which the participant decides to incorporate into their redesign. The use of mascots in logos helps to create a connection with the audience by giving the brand a more relatable and memorable image.

Highlights

Olivia and Mati from the Pixart YouTube channel are redesigning famous brand logos using Pixar tools.

The brands to be redesigned include Amazon, Ryan Air, Chamberlain coffee, 818 Tequila, and Pixart.

The challenge rules require the use of at least one Pixar tool and a deadline until Tuesday for finalizing the logo designs.

The judging criteria for the logo redesigns will be based purely on creativity and originality.

Olivia plans to incorporate Mexican culture and aesthetics into the 818 Tequila logo redesign.

Matilda uses an AI image generator to envision the Ryan Air logo on a truck with limes and a tequila bottle.

The Ryan Air logo is redesigned using the Pixar default font, Aravo Black, to maintain brand recognition.

For Amazon, the iconic logo is slightly modified to imply fast delivery with a few different lines.

Matilda suggests using a male icon for the Amazon logo to represent speed and efficiency.

Chamberlain coffee's logo is redesigned with a focus on the brand's mascots and a more mature, elevated approach.

The Pixart logo is reimagined with the 'I' as a paintbrush and the 'A' as a palette, symbolizing the art aspect of the brand.

The final Pixart logo includes a camera replacing a dot on the eye and the 'A' filled with a Lana Del Rey reference.

The redesigned logos will be featured on Pixart's official Instagram for voting by followers to decide the winner.

Olivia and Mati encourage viewers to follow them on Instagram and vote for their favorite logo designs.

The Pixart YouTube channel uploads new videos every Monday, and viewers are reminded to check for updates.

The hosts express excitement about the challenge and suggest starting a marketing firm based on their redesigns.

The video concludes with a call to action for viewers to vote and engage with the content creators on social media.

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