Repurpose your webinar into social clips with Descript
TLDRDiscover how to transform your webinar into valuable marketing content with Descript. This tutorial demonstrates the process of creating an edited video and social media clips, utilizing AI editing features to enhance sound and remove filler words. By adding markers and custom templates, you can repurpose your content for brand building and engagement, all without specialized skills.
Takeaways
- 🎥 Use Descript to repurpose webinars into multiple marketing assets, including a tightly edited video and social media clips.
- 📂 Start by creating a new video project and uploading the webinar recording or pasting a YouTube link for transcription.
- 🎧 Utilize Descript's AI editing assistant 'Underlord' to enhance audio with studio sound, removing background noise and enhancing the speaker's voice.
- ✂️ Edit out small talk and filler words from the beginning and end of the webinar, and use the ignore option to review edits.
- 🔍 Correct any mistakes in the transcript without affecting the audio, with realigned text to the audio for accuracy.
- 🗑️ Remove filler words and awkward pauses to streamline the webinar content, using features like 'remove filler words' and 'shorten word gaps'.
- 📌 Add markers or chapters for easy navigation in the exported or published video, improving viewer experience.
- 🎨 Customize the webinar with intro animations and music using templates and stock media from Descript's library.
- 📚 Create scenes for the beginning and end of the webinar to apply custom layouts, enhancing the presentation.
- 📱 Navigate to the 'Repurpose' section to generate social media clips, choosing the number, duration, layout, and topic focus.
- 📊 Descript scores the generated clips based on their potential performance on social media, helping to select the best content.
- 🚀 Publish the webinar and clips directly or export files for uploading to a hosting destination of choice.
Q & A
What is the main purpose of this video?
-The main purpose of this video is to show how you can use Descript to quickly turn a webinar into multiple marketing assets, including a tightly edited video and several clips for social channels.
Do you need any special skills or training to use Descript for this task?
-No, you do not need any special skills or training to use Descript for turning a webinar into marketing assets.
What is the first step in creating a new video project in Descript?
-The first step is to create a new video project and drag the recording of your webinar into the upload file Drop Zone. If the webinar is already on YouTube, you can paste a link to it, and Descript will start transcribing the video.
How does the 'Studio Sound' feature in Descript improve the audio?
-'Studio Sound' removes background noise, enhances your voice, and makes it sound like it was recorded in a studio.
How can you remove small talk or filler words at the beginning and end of the video?
-You can remove small talk or filler words by highlighting the text and hitting delete. You can also use the ignore option to see what you have edited as you go along.
How do you correct mistakes in the transcript without touching the audio?
-To correct mistakes in the transcript, highlight the text, select 'correct,' and adjust the spelling. The corrected text will have dotted underlines for a moment as Descript realigns it to the underlying audio.
What can you do to remove filler words throughout the video?
-To remove filler words throughout the video, go to the 'Sound Good' section, click on 'Remove Filler Words,' and choose which filler words you want to get rid of.
How can you shorten awkward pauses during the webinar?
-You can shorten awkward pauses by selecting 'Shorten Word Gaps,' finding gaps longer than 4 seconds, and shortening them to 2 seconds.
What are markers, and how do they help in editing?
-Markers are like chapters that allow you to easily jump to different sections of the webinar. They can be included in the exported or published video, making it easier for viewers to navigate and find specific parts.
How can you add an intro animation and music to your video?
-To add an intro animation and music, use a template that includes your logo animation and music from Descript's stock media library. Create a new scene at the beginning and end of the webinar by adding a slash and selecting the desired layout.
How can you create shorter clips for social media using Descript?
-To create shorter clips, navigate to the 'Repurpose' section, choose 'Create Clips,' select the number of clips and their duration, choose a vertical layout or other templates, add a topic for the clips, and submit. Descript will generate and score the clips based on their potential performance on social media.
What are the options for publishing your edited webinar and clips?
-You can either publish directly to your hosting destination or export the file and upload it to your hosting destination of choice.
Outlines
🎥 Transforming Webinars into Marketing Assets
This paragraph introduces the video's purpose: demonstrating how to use Descript to convert a webinar into various marketing materials, including a polished video and social media clips. The process is accessible to anyone without special skills, thanks to Descript's AI editing assistant. The video begins by showing how to create a new project, upload a webinar recording, and utilize Descript's transcription feature. The AI assistant, Underlord, is highlighted for its ability to enhance audio quality, remove background noise, and improve voice clarity.
Mindmap
Keywords
💡Descript
💡Webinar
💡AI Editing Assistant
💡Transcription
💡Studio Sound
💡Filler Words
💡Shorten Word Gaps
💡Markers
💡Intro Animation
💡Repurpose
💡Stock Media Library
💡Publish
Highlights
Use Descript to turn a webinar into multiple marketing assets.
No special skills or training required with Descript.
Create a new video project and upload the webinar recording.
Transcribe the video from YouTube using a link.
Use AI editing assistant to enhance the recording with studio sound.
Remove small talk and filler words from the beginning and end.
Correct mistakes in the transcript without touching the audio.
Remove filler words and awkward pauses to improve the webinar.
Add markers for easy navigation in the exported video.
Add intro animation and music using templates and stock media.
Create a new scene for the intro and outro of the webinar.
Use the repurpose section to generate social media clips.
Select the number of clips, duration, layout, and topic for clips.
Descript scores clips based on social media performance potential.
Review and publish clips directly or export for hosting.
Transform a single webinar into various video content for branding and engagement.
Utilize the repurposed content for brand building, engagement, and sales.
