Repurpose your webinar into social clips with Descript

Descript
11 Jul 202403:59

TLDRDiscover how to transform your webinar into valuable marketing content with Descript. This tutorial demonstrates the process of creating an edited video and social media clips, utilizing AI editing features to enhance sound and remove filler words. By adding markers and custom templates, you can repurpose your content for brand building and engagement, all without specialized skills.

Takeaways

  • 🎥 Use Descript to repurpose webinars into multiple marketing assets, including a tightly edited video and social media clips.
  • 📂 Start by creating a new video project and uploading the webinar recording or pasting a YouTube link for transcription.
  • 🎧 Utilize Descript's AI editing assistant 'Underlord' to enhance audio with studio sound, removing background noise and enhancing the speaker's voice.
  • ✂️ Edit out small talk and filler words from the beginning and end of the webinar, and use the ignore option to review edits.
  • 🔍 Correct any mistakes in the transcript without affecting the audio, with realigned text to the audio for accuracy.
  • 🗑️ Remove filler words and awkward pauses to streamline the webinar content, using features like 'remove filler words' and 'shorten word gaps'.
  • 📌 Add markers or chapters for easy navigation in the exported or published video, improving viewer experience.
  • 🎨 Customize the webinar with intro animations and music using templates and stock media from Descript's library.
  • 📚 Create scenes for the beginning and end of the webinar to apply custom layouts, enhancing the presentation.
  • 📱 Navigate to the 'Repurpose' section to generate social media clips, choosing the number, duration, layout, and topic focus.
  • 📊 Descript scores the generated clips based on their potential performance on social media, helping to select the best content.
  • 🚀 Publish the webinar and clips directly or export files for uploading to a hosting destination of choice.

Q & A

  • What is the main purpose of this video?

    -The main purpose of this video is to show how you can use Descript to quickly turn a webinar into multiple marketing assets, including a tightly edited video and several clips for social channels.

  • Do you need any special skills or training to use Descript for this task?

    -No, you do not need any special skills or training to use Descript for turning a webinar into marketing assets.

  • What is the first step in creating a new video project in Descript?

    -The first step is to create a new video project and drag the recording of your webinar into the upload file Drop Zone. If the webinar is already on YouTube, you can paste a link to it, and Descript will start transcribing the video.

  • How does the 'Studio Sound' feature in Descript improve the audio?

    -'Studio Sound' removes background noise, enhances your voice, and makes it sound like it was recorded in a studio.

  • How can you remove small talk or filler words at the beginning and end of the video?

    -You can remove small talk or filler words by highlighting the text and hitting delete. You can also use the ignore option to see what you have edited as you go along.

  • How do you correct mistakes in the transcript without touching the audio?

    -To correct mistakes in the transcript, highlight the text, select 'correct,' and adjust the spelling. The corrected text will have dotted underlines for a moment as Descript realigns it to the underlying audio.

  • What can you do to remove filler words throughout the video?

    -To remove filler words throughout the video, go to the 'Sound Good' section, click on 'Remove Filler Words,' and choose which filler words you want to get rid of.

  • How can you shorten awkward pauses during the webinar?

    -You can shorten awkward pauses by selecting 'Shorten Word Gaps,' finding gaps longer than 4 seconds, and shortening them to 2 seconds.

  • What are markers, and how do they help in editing?

    -Markers are like chapters that allow you to easily jump to different sections of the webinar. They can be included in the exported or published video, making it easier for viewers to navigate and find specific parts.

  • How can you add an intro animation and music to your video?

    -To add an intro animation and music, use a template that includes your logo animation and music from Descript's stock media library. Create a new scene at the beginning and end of the webinar by adding a slash and selecting the desired layout.

  • How can you create shorter clips for social media using Descript?

    -To create shorter clips, navigate to the 'Repurpose' section, choose 'Create Clips,' select the number of clips and their duration, choose a vertical layout or other templates, add a topic for the clips, and submit. Descript will generate and score the clips based on their potential performance on social media.

  • What are the options for publishing your edited webinar and clips?

    -You can either publish directly to your hosting destination or export the file and upload it to your hosting destination of choice.

Outlines

00:00

🎥 Transforming Webinars into Marketing Assets

This paragraph introduces the video's purpose: demonstrating how to use Descript to convert a webinar into various marketing materials, including a polished video and social media clips. The process is accessible to anyone without special skills, thanks to Descript's AI editing assistant. The video begins by showing how to create a new project, upload a webinar recording, and utilize Descript's transcription feature. The AI assistant, Underlord, is highlighted for its ability to enhance audio quality, remove background noise, and improve voice clarity.

Mindmap

Keywords

💡Descript

Descript is a software tool designed for audio and video editing, transcription, and content creation. In the context of the video, it is used to repurpose a webinar into various marketing assets, such as a tightly edited video and social media clips. The tool simplifies the editing process, making it accessible to users without special skills or training.

💡Webinar

A webinar is an online seminar or workshop that is conducted in real-time over the internet. In this video, the webinar serves as the original content from which multiple marketing assets are created using Descript. The process involves editing the webinar to create a more polished and engaging final product.

💡AI Editing Assistant

The AI Editing Assistant is a feature within Descript that automates the editing process. It is used in the video to enhance the audio quality of the webinar recording by removing background noise and enhancing the speaker's voice, making it sound as if it was recorded in a professional studio setting.

💡Transcription

Transcription is the process of converting spoken language into written text. In the video script, Descript is used to transcribe the webinar, which allows for easier editing and the ability to correct any mistakes in the text without affecting the audio.

💡Studio Sound

Studio Sound is an effect within Descript that aims to improve the audio quality of recordings. It is used in the video to make the webinar sound professional by removing background noise and enhancing the clarity of the speaker's voice, as if it was recorded in a studio.

💡Filler Words

Filler words are unnecessary words or sounds that speakers often use unconsciously, such as 'um,' 'uh,' or 'like.' In the video, the AI Editing Assistant is used to remove these filler words to make the webinar recording more concise and professional.

💡Shorten Word Gaps

Shortening word gaps refers to the process of reducing the duration of pauses between words or sentences in a recording. In the video, gaps longer than 4 seconds are shortened to 2 seconds to improve the flow and pacing of the webinar content.

💡Markers

Markers are used in video and audio editing to denote specific points or sections within the content. In the video, markers are added to the webinar to create chapters, making it easier for viewers to navigate and find specific topics or sections of interest.

💡Intro Animation

An intro animation is a short animated sequence that is played at the beginning of a video to introduce the content or brand. In the script, a custom template with a logo animation and music is used to create an intro for the webinar, enhancing the overall presentation.

💡Repurpose

Repurposing content means using it in different formats or for different purposes. In the video, the webinar is repurposed into a tightly edited video and social media clips, maximizing its potential reach and impact across various platforms.

💡Stock Media Library

A stock media library is a collection of media assets, such as music, sound effects, and images, that can be licensed for use in various projects. In the video, the stock media library within Descript is used to source music for the intro animation.

💡Publish

Publishing in the context of the video refers to the final step of making the edited webinar and social media clips available to the public. The video explains how to publish the content directly to a hosting destination or export the files for uploading elsewhere.

Highlights

Use Descript to turn a webinar into multiple marketing assets.

No special skills or training required with Descript.

Create a new video project and upload the webinar recording.

Transcribe the video from YouTube using a link.

Use AI editing assistant to enhance the recording with studio sound.

Remove small talk and filler words from the beginning and end.

Correct mistakes in the transcript without touching the audio.

Remove filler words and awkward pauses to improve the webinar.

Add markers for easy navigation in the exported video.

Add intro animation and music using templates and stock media.

Create a new scene for the intro and outro of the webinar.

Use the repurpose section to generate social media clips.

Select the number of clips, duration, layout, and topic for clips.

Descript scores clips based on social media performance potential.

Review and publish clips directly or export for hosting.

Transform a single webinar into various video content for branding and engagement.

Utilize the repurposed content for brand building, engagement, and sales.