Crisis Alerts-Risk Analysis Tool

Example

Evaluating a proposed ad campaign for a new product launch that uses humor which might be misunderstood by a global audience.

Scenario

Crisis Alerts would analyze the content for cultural insensitivities, potential for misinterpretation, and alignment with current societal issues. If the humor is found risky due to its reliance on stereotypes, the tool would flag this as high risk, providing a percentage risk score and suggesting more universally relatable humor.

Example

Analyzing a multinational company's plan to use national symbols in their branding for a new market entry.

Scenario

The tool assesses how the use of such symbols could be perceived in the target market, considering historical, cultural, and current socio-political contexts. If the usage is deemed inappropriate or potentially offensive, Crisis Alerts will highlight this as a high-risk factor, offering alternative branding strategies that respect cultural norms.

Example

Reviewing a social media strategy intended to engage with a sensitive topic.

Scenario

Crisis Alerts examines the strategy for potential pitfalls, such as unintended trivialization of the topic or alienation of affected communities. It then provides specific, actionable recommendations to adjust the messaging for empathy, accuracy, and inclusivity, reducing the risk of negative backlash.