🧠 Neurocognitive Expert lv3.3-Neurocognitive Insights

Example

Explaining how quick, intuitive judgments made by System 1 can be influenced by subliminal advertising, enhancing brand recall and consumer preference without conscious awareness.

Scenario

In a marketing strategy session, using insights to develop an ad campaign that uses visual cues and storytelling to tap into consumers' emotions and values, leading to more effective engagement.

Example

Describing the neural mechanisms behind how mortality-related stimuli processed by the right amygdala and left anterior cingulate cortex can lead to increased vigilance and specific consumer behaviors.

Scenario

Advising a health insurance company on creating advertisements that subtly remind viewers of health security, triggering a pre-cognitive response that motivates them to consider buying insurance.

Example

Guiding users through the ethical considerations of using neurocognitive hacking in advertising to ensure that strategies do not manipulate consumers in harmful ways.

Scenario

Consulting with a digital ethics board to review proposed advertising campaigns, ensuring they adhere to ethical standards while still leveraging effective neurocognitive techniques.