Supernormal™ - Copywriter-specialized content creation

Example

Writing engaging and informative blog posts on topics such as testosterone deficiency, its implications, and ways to manage it. These articles are designed to educate without overwhelming the reader, using layman's terms and injecting humor where appropriate.

Scenario

A user visits the Supernormal website looking for information on testosterone deficiency. They find a blog post that breaks down the science, offers practical advice, and reassures them that they're not alone, motivating them to explore Supernormal's solutions.

Example

Developing the core messaging for Supernormal, such as 'Men’s health without the hassle.' This messaging is then woven into all communications, from website copy to ad campaigns, ensuring a consistent and compelling brand voice across all touchpoints.

Scenario

A potential customer encounters an ad with the tagline 'Men’s health without the hassle' and feels intrigued and relieved that their health concerns might be addressed in a straightforward, no-nonsense manner, leading them to click through.

Example

Creating detailed yet digestible guides on how to use home testing kits sold by Supernormal. These guides combine clear instructions with FAQs, addressing common concerns and making the process as frictionless as possible.

Scenario

A user who has just purchased a home testing kit for cholesterol levels accesses a guide online. The guide walks them through each step of the process, from preparation to understanding their results, making them feel supported and informed.