Creative Spark-Creative Marketing Ideas

Example

Creating a social media challenge to promote a new eco-friendly product line.

Scenario

A company launching a new range of eco-friendly products might use Creative Spark to conceptualize a social media challenge that encourages users to share their own tips for living sustainably. The campaign could use humor to highlight common sustainability fails, making the challenge relatable and spreading awareness of the product line.

Example

Designing a 'Spring Clean Your Life' campaign for a personal organization app.

Scenario

As spring approaches, a personal organization app could engage Creative Spark to devise a marketing campaign that encourages users to declutter both their digital and physical spaces. The campaign might feature humorous content that personifies common clutter items, making the app's promotional efforts more engaging and shareable.

Example

Leveraging a viral internet trend for a fast-food chain's new burger launch.

Scenario

When a particular dance move goes viral on social media, Creative Spark could propose a campaign where a fast-food chain creates a light-hearted video of their mascot performing the dance to promote a new burger. This would capitalize on the trend's popularity, connecting the brand with current cultural moments in a fun way.