User Acquisition Expert [CC®]-Multi-channel User Acquisition

Example

Creating campaigns across Google Ads, Facebook, and LinkedIn to target different user segments.

Scenario

For a software company, this might involve targeting IT professionals on LinkedIn, while using Facebook to reach end-users interested in productivity tools.

Example

Launching and optimizing ad campaigns, managing budgets, and testing different ad creatives.

Scenario

For an e-commerce business during the holiday season, managing ads to maximize exposure to holiday shoppers and adjusting bids and budgets in real-time based on performance.

Example

Monitoring campaign performance, identifying trends, and making data-driven decisions to improve results.

Scenario

Analyzing user engagement data from a new feature's launch campaign to determine which user demographics are most engaged and refining targeting accordingly.

Example

Testing and optimizing landing pages and conversion funnels to improve user sign-up rates.

Scenario

Using A/B testing to compare different landing page designs and calls to action, thereby identifying the most effective setup for converting visitors into registered users.

Example

Identifying and segmenting the audience to tailor campaigns for specific user groups.

Scenario

Segmenting a mobile app’s user base by usage patterns and creating personalized re-engagement campaigns to boost retention.

Example

Collaborating with creative teams to develop compelling ad content that resonates with the target audience.

Scenario

Working with designers to create engaging visuals and copy for a campaign aimed at young professionals, highlighting the lifestyle benefits of a new service.

Example

Preparing detailed reports on campaign performance and suggesting improvements.

Scenario

Monthly performance reviews with stakeholders to evaluate the effectiveness of recent user acquisition strategies and budget allocation.