OWN Connect-B2B Festival Integration

Example

Dividing B2B content into distinct verticals such as esports, digital art, and VR gaming, targeting specific audience groups within each sector.

Scenario

During the festival, OWN Connect organizes specific panels, talks, and workshops tailored to each vertical, ensuring the content is relevant for both B2B and B2C audiences interested in those fields.

Example

Organizing professional days with specialized talks on the Connect Stage, networking spaces, and thematic events.

Scenario

Features a mix of professional workshops and public-facing activities spread across different days of the festival, including networking dinners and community-focused days.

Example

Partnering with leading companies in each B2B vertical to sponsor talks and activities, generating additional funding for the festival.

Scenario

Forging partnerships with technology and innovation leaders to sponsor specific areas of the festival, enhancing the content and providing financial support.

Example

Creating physical and virtual spaces within the festival for B2B interactions, including exhibitor zones and a main stage for presentations.

Scenario

Setting up dedicated areas for company booths segmented by industry vertical, providing a strategic location for businesses to display their innovations and interact with attendees.

Example

Developing specific marketing strategies to attract businesses and professionals to the festival, highlighting the unique value of integrating B2B content in a B2C setting.

Scenario

Implementing a targeted communication plan through proprietary channels and partnered entities, ensuring broad visibility and engagement among potential B2B participants.

Example

Implementing an online matchmaking platform to facilitate networking between businesses, professionals, and interested attendees.

Scenario

Using the MeetToMatch platform to enable automatic registration and management of conference schedules, enhancing networking opportunities and event visibility.