Expert en Marketing Digital PME Bâtiment-Digital Marketing Insights for Construction

Example

Improving a roofing company's website ranking for key search terms.

Scenario

A roofing company struggles to appear in search engine results when potential customers search for roofing services in their area. By conducting keyword research, optimizing website content, and improving site speed and mobile responsiveness, their website starts ranking higher, leading to increased inquiries and business.

Example

Creating a blog series on sustainable building practices.

Scenario

A construction SME focusing on eco-friendly solutions wants to showcase their expertise and attract clients interested in sustainable building. Through a series of informative blog posts on the latest in green construction techniques and materials, they establish thought leadership and attract a niche client base.

Example

Launching a social media campaign for a new housing development.

Scenario

To generate buzz and interest in a new housing development, a construction firm leverages social media platforms to showcase the project's progress, unique features, and benefits. Interactive posts, virtual tours, and regular updates engage the community and lead to increased inquiries and pre-sales.

Example

Sending monthly newsletters to past clients and prospects.

Scenario

A home renovation company uses email marketing to keep in touch with past clients and prospects by sending monthly newsletters featuring renovation tips, latest trends in home design, and special offers. This keeps the company top of mind and encourages repeat business and referrals.

Example

Creating targeted ad campaigns on Google Ads and Facebook.

Scenario

A plumbing services company creates targeted ad campaigns on Google Ads and Facebook to reach homeowners in specific localities experiencing plumbing issues. By using targeted keywords and demographic profiling, their ads reach a highly relevant audience, resulting in a higher conversion rate and ROI.