A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

Tom Ferry
1 May 202423:44

TLDRIn this episode of 'This Week in Marketing,' host Jason Pantana discusses the latest developments in the marketing landscape, focusing on Meta's new generative AI tool, Meta AI. He explores the potential of this tool in enhancing search capabilities on social platforms like Instagram and Facebook, possibly giving them an edge over TikTok. Jason also covers YouTube's new feature allowing video uploads through the YouTube Studio mobile app, emphasizing the importance of SEO for video content. Adobe's advancements in generative AI for design and video creation are highlighted, with the introduction of 'text to template' and 'text to video' features. The episode's core segment is a tutorial on training a custom GPT for crafting perfect MLS listing descriptions using chat GPT plus. Jason demonstrates how to configure and train the GPT with specific instructions, conversation starters, and knowledge uploads to automate the creation of real estate listing content. The summary underscores the rapid evolution of marketing in the age of AI and the necessity for professionals to adapt and leverage these tools to stay competitive.

Takeaways

  • 🚀 Meta has launched its new generative AI tool, Meta AI, which is a large language model accessible through a chatbot interface.
  • 🔍 Meta AI could potentially enhance search capabilities within Instagram and Facebook, making them more competitive against TikTok in terms of content discovery.
  • 🤖 The future of content discovery may shift from algorithmic scrolling to more intentional searching, leading to longer viewing times and higher quality content expectations.
  • 📈 YouTube has added the ability to upload videos directly from the YouTube Studio mobile app, providing more convenience for content creators.
  • 🎨 Adobe has introduced two new features in its generative AI suite: 'Text to Template' for graphic design and 'Text to Video' for video creation, enhancing its Creative Cloud tools.
  • 📚 Training a custom GPT via chat GPT Plus allows users to upload their own knowledge base and provide specific instructions to tailor the AI's responses.
  • 📈 Conversation starters can be programmed to guide the GPT's behavior based on user interaction, making it more responsive to specific tasks.
  • 📸 GPT can use optical recognition to analyze and write descriptions for photos, which can be particularly useful for real estate listings.
  • 📝 Custom GPT can write full listing copy for real estate properties based on user-provided details and desired style, streamlining the content creation process.
  • 🌐 The integration of AI in marketing is accelerating, and those who adapt quickly will have a competitive edge in the evolving landscape.
  • 📈 AI Marketing Academy offers a comprehensive program to integrate AI into marketing strategies, covering basics, tools, and real-world tactics.
  • 📊 The ability to SEO optimize content on platforms like YouTube is crucial for growing an audience and driving business based on the platform's search engine capabilities.

Q & A

  • What is the main topic of discussion in the 'This Week in Marketing' video?

    -The main topic of discussion is the new generative AI tool by Meta and how to train your own GPT to craft perfect MLS listing descriptions.

  • What is Meta AI and how does it differ from other AI tools like Chat GPT?

    -Meta AI is a large language model developed by Meta, similar to Chat GPT or Google Gemini, accessible through a chatbot. It has its own underlying AI model and is powerful, but it has limitations and is not connected to the web, being trained only on data up until December 2022.

  • How does Meta AI's integration with Microsoft's search results work?

    -Meta AI has a partnership with Microsoft where, if it is asked a question that requires more recent knowledge, it can access search results from Bing to provide an answer.

  • What is the significance of YouTube's recent update allowing video uploads from the YouTube Studio mobile app?

    -This update provides users with the ability to upload videos directly from the mobile app, enhancing the convenience and accessibility of content creation on YouTube.

  • What is Adobe's 'text to template' feature and how does it work?

    -Adobe's 'text to template' feature allows users to input a text prompt into their design tools like Photoshop or Adobe Express, and the AI will create a graphic design project file from that prompt. The generated design is fully editable, offering customization options.

  • How does the 'text to video' feature in Adobe's video-focused apps work?

    -The 'text to video' feature enables users to type a text prompt, and the AI will generate a video based on that prompt. This can be useful for creating short b-roll or stock footage for videos.

  • What are conversation starters in the context of training a custom GPT?

    -Conversation starters are programmed buttons that appear above the text input field in a chat interface. They guide the conversation in a specific direction based on the user's selection and are used to train the GPT for specific tasks.

  • How can users train their own custom GPT using chat GPT plus?

    -Users can train their own custom GPT by uploading a knowledge base, giving special instructions, and layering additional insights and data to help the GPT perform specific functions as programmed by the user.

  • What is the purpose of uploading files under the 'knowledge' section when training a custom GPT?

    -Uploading files under the 'knowledge' section allows the GPT to analyze and learn from the content, such as examples of good descriptions or other relevant data, to improve its performance in specific tasks.

  • What is the role of the 'code interpreter' feature when training a custom GPT?

    -The 'code interpreter' feature allows the GPT to run code, analyze data from uploaded files like spreadsheets or documents, perform calculations, and more, enhancing its capabilities in handling specific tasks.

  • How can the custom GPT be shared or made available for use?

    -After creating the custom GPT, users can choose to make it available only to themselves, share it with anyone who has the link, or publish it to the GPT store for others to use.

  • What are the benefits of using AI in marketing and how can it help in scaling marketing efforts?

    -AI in marketing can streamline time-intensive and labor-intensive tasks, create personalized insights, optimize search and discovery, and generate content like listing descriptions or video transcripts. It helps in scaling marketing efforts by automating repetitive tasks and providing data-driven insights.

Outlines

00:00

🚀 Meta's New Generative AI and Marketing Insights

The video begins with host Jason Pantana introducing the latest developments in marketing, particularly focusing on Meta's new generative AI tool. He discusses the potential of this AI, known as Meta AI, and how it could impact social media platforms like Instagram and Facebook in their competition with TikTok. Jason also talks about the importance of search functionality for content discovery and the possible integration of Meta AI into Instagram's analytics for more personalized insights. Additionally, he mentions YouTube's new feature allowing video uploads from the YouTube Studio mobile app and the significance of SEO for video content.

05:01

🎨 Adobe's Innovative Generative AI for Creatives

The second paragraph highlights Adobe's advancements in generative AI, specifically within their design and video applications. Jason discusses two new features: 'text to template', which allows users to input text prompts to generate graphic design projects, and 'text to video', which creates videos from text prompts. He emphasizes the potential of these tools for streamlining creative processes and compares them to Microsoft Designer. The paragraph also mentions Open AI's Sora and the opportunities for integrating AI into marketing strategies through the AI Marketing Academy.

10:02

📚 Training a Custom GPT for Real Estate Descriptions

In the third paragraph, Jason explains the process of training a custom GPT (Generative Pre-trained Transformer) to assist with writing real estate listing descriptions. He outlines the steps for configuring a custom GPT through the 'configure mode', including setting up conversation starters, providing detailed instructions, and uploading knowledge files for the GPT to learn from. The paragraph also covers enabling additional features like code interpreter and web browsing for the GPT to perform tasks such as data analysis and web searches.

15:03

🏡 Custom GPT in Action: Writing Real Estate Copy

Jason demonstrates how to use the custom GPT he created for writing real estate listing photo descriptions and full listing copy. He shows how to set up conversation starters and instructs the GPT to ask for necessary details from the user. The video includes a live example where the GPT generates humorous descriptions for uploaded photos of a property, showcasing the AI's ability to understand and write based on visual input.

20:05

📈 Leverage AI for Marketing Efficiency

The final paragraph emphasizes the importance of adapting to AI-driven marketing strategies to stay competitive. Jason invites viewers to share their thoughts on the show and the new format incorporating screen share tutorials. He also promotes the AI Marketing Academy as a resource for learning to integrate AI into marketing tactics effectively. The paragraph concludes with a call to action for viewers to join the academy and stay ahead in the rapidly evolving field of marketing.

Mindmap

Keywords

💡Generative AI

Generative AI refers to artificial intelligence systems that are capable of creating new content, such as text, images, or videos, that follow a given set of instructions or prompts. In the context of the video, Generative AI is used to craft listing descriptions for MLS (Multiple Listing Service), showcasing its ability to generate content based on specific user inputs.

💡Meta AI

Meta AI is a large language model developed by Meta (formerly known as Facebook, Inc.). It is similar to other AI models like Chat GPT or Google Gemini and is designed to interact with users through a chatbot interface. The video discusses Meta AI's potential integration into social platforms like Instagram and Facebook, which could enhance content discovery through search functionality.

💡Chat GPT

Chat GPT is an AI model that is used for various natural language processing tasks, including text generation and conversation simulation. The video script focuses on training a custom version of Chat GPT to create real estate listing descriptions, emphasizing its flexibility and adaptability to specific user needs.

💡Listing Descriptions

Listing descriptions are the textual content that accompanies a real estate listing, providing details about the property's features and selling points. The video explores how AI tools can be trained to generate these descriptions, which is crucial for marketing properties effectively.

💡Optical Recognition

Optical recognition, or optical character recognition (OCR), is a technology that allows computers to interpret images of text or objects and convert them into editable text or data. In the video, it is mentioned in the context of AI analyzing images of properties to generate descriptions based on what the AI 'sees' in the photos.

💡AI Marketing Academy

The AI Marketing Academy is a virtual intensive program designed to integrate AI into marketing strategies. The video suggests that understanding and leveraging AI is crucial for modern marketing, and the AI Marketing Academy aims to provide the necessary education and training for marketers to do so effectively.

💡Custom GPT

A custom GPT refers to a version of the GPT model that has been trained or configured to perform specific tasks tailored to the user's requirements. The video provides a tutorial on how to train a custom GPT to write listing descriptions for MLS, highlighting the potential for personalization and efficiency in content creation.

💡Content Optimization

Content optimization involves enhancing the quality and relevance of content to improve its performance in search engine results and user engagement. The video discusses the importance of SEO (Search Engine Optimization) for YouTube videos and how generative AI can assist in creating optimized content.

💡Adobe Creative Suite

Adobe Creative Suite is a collection of graphic design, video editing, and web development applications developed by Adobe Inc. The video mentions new updates to Adobe's tools that leverage generative AI for tasks such as creating graphic design templates and videos from text prompts, demonstrating the expanding role of AI in creative processes.

💡Search Engine Optimization (SEO)

SEO is the practice of optimizing content to rank higher in search engine results, thereby increasing visibility and traffic. The video emphasizes the importance of SEO for YouTube videos and how AI can assist in identifying the right keywords and optimizing video details to improve searchability.

💡Dolly Image Generation

Dolly Image Generation refers to a feature within the AI system that can create or select an icon or image based on the provided textual context. In the video, it is used to generate an icon for the custom-trained GPT related to real estate listing descriptions.

💡Conversation Starters

Conversation starters are predefined prompts or buttons that guide the direction of a conversation with an AI system. In the context of the video, they are used to direct the AI towards specific tasks, such as writing listing photo descriptions or full listing copy, based on user selection.

Highlights

Meta has launched its new generative AI tool, Meta AI, available at meta.ua, which is a large language model similar to Chat GPT or Google Gemini.

Meta AI's integration could make Instagram and Facebook more search and scroll optimized, potentially giving them an edge against TikTok.

Meta AI can be accessed inside Direct Messages (DMs) for a full chatbot experience.

Meta AI is not connected to the web and is trained on data limited up until December 2022.

Adobe has announced 'text to template' and 'text to video' features in their design and video-focused apps, leveraging generative AI for creative tasks.

YouTube Studio mobile app now allows users to upload videos, providing detailed analytics and insights to optimize YouTube channels.

Chat GPT Plus subscribers can train their own GPT by uploading a knowledge base and giving specific instructions.

Custom GPT can be programmed with conversation starters and tailored instructions to perform specific functions.

The custom GPT can use optical recognition to write descriptions based on images it 'sees', without human prompting.

AI Marketing Academy is an online course series that teaches how to integrate AI into marketing strategies.

AI-driven marketing strategies are evolving rapidly, and professionals need to adapt to stay competitive.

The tutorial demonstrates how to train a custom GPT for writing MLS real estate descriptions, streamlining the creation process.

The custom GPT can analyze and write copy based on the style and tone specified by the user.

Uploading knowledge such as sample scripts or descriptions can help train the GPT to better match the user's style.

The custom GPT can be shared privately, through a link, or published to the GPT store for public use.

The potential applications of custom GPT include content creation, review generation, and various marketing tasks.

The host, Jason Pantana, invites feedback on the new format incorporating screen share tutorials for a more engaging learning experience.