I Found 6 Major T-Shirt Styles After Watching People For 6 Hours 👀

Kittl
16 Apr 202415:12

TLDRThe video discusses six prevalent T-shirt design styles observed during a six-hour pop-up market event. The narrator identifies and elaborates on each style's appeal and potential marketability. The styles include Vintage Botanical Cottage core with muted color palettes, Outdoor Nature Hiking designs that resonate with a desire for outdoor adventures, Wavy Retro Text with a fun and groovy vibe, Retro Skip Script featuring one-word designs reminiscent of vintage logos, Minimal Text that offers a graphic tee without complex illustrations, and Retro Gaming shirts that capitalize on nostalgia. The video also highlights the use of templates from KD (Kite Design) for creating and customizing these designs, making it easier for designers to adapt them for various apparel and merchandise.

Takeaways

  • 👕 **Vintage Botanical Cottage Core**: This style is characterized by muted color palettes and vintage, mystical designs, often featuring elements like mushrooms and astronomical patterns.
  • 🏞️ **Outdoor Nature Hiking**: This design style is popular for its balanced layouts and reflects a longing for the outdoors, appealing to those who enjoy nature and national parks.
  • 🌊 **Wavy Retro Text**: This trend is about fun, groovy, and quirky typography that stands out for its wavy lettering, often seen on apparel worn by women and young ladies.
  • 🎮 **Retro Script (One Word)**: This design is reminiscent of vintage logos, often featuring a single word in a groovy font, giving a nod to brands like Coca-Cola or Pepsi with a nostalgic feel.
  • ✍️ **Minimal Text**: This style focuses on text as a graphical element, often seen in black and white or charcoal, and is popular for its simplicity and ease of matching with outfits.
  • 🕹️ **Retro Gaming**: Nostalgia drives this style, which is especially popular among older age groups. It features elements of 80s and 2000s gaming, often in an arcade style.
  • 🔍 **Observation and Tallying**: The speaker observed hundreds of people at a popup market to identify the most common t-shirt design styles.
  • 📈 **Consumer Preferences**: The identified styles reflect what consumers are currently looking for, which can be useful for businesses in the print-on-demand, streetwear, or apparel sectors.
  • 🛍️ **Market Opportunities**: Recognizing these styles can help businesses cater to consumer preferences and potentially increase sales.
  • ✅ **Editable Templates**: The use of editable templates from KD (Kite Design) allows for easy customization of designs to fit different preferences and trends.
  • 📚 **Resource for Designers**: The video serves as a resource for those looking to understand current trends in t-shirt design, offering insights into what is popular in the market.

Q & A

  • What is the main focus of the video?

    -The main focus of the video is to identify and discuss six major T-shirt design styles that the speaker observed during a 6-hour pop-up market event.

  • What is the first design style mentioned in the video?

    -The first design style mentioned is Vintage Botanical Cottage core, which includes elements like astronomical, mystical, and mushroom themes.

  • Why do people seem to be attracted to the Vintage Botanical Cottage core style?

    -People are attracted to this style because of its muted color palettes, vintage appeal, and the quirky, fun nature of the designs.

  • What is the second design style discussed in the video?

    -The second design style is Outdoor Nature Hiking, which reflects a longing for nature and outdoor activities, even among city dwellers.

  • What makes the Wavy Retro Text design style so popular?

    -The Wavy Retro Text design style is popular because it is fun, groovy, and quirky, allowing people to express themselves in a unique and offbeat way.

  • What is the Retro Skip Script design style and why is it appealing?

    -The Retro Skip Script design style features a single word in a groovy, vintage script font, often seen on sweaters. It's appealing due to its simplicity, nostalgia, and resemblance to vintage logos.

  • What is the Minimal Text design style and how does it differ from other styles?

    -The Minimal Text design style involves simple, often monochrome text as the primary graphic element on a shirt. It differs from other styles by focusing on text as a design element without the need for complex illustrations.

  • What is the sixth and final design style presented in the video?

    -The sixth and final design style is Retro Gaming, which capitalizes on nostalgia for classic video games, especially among older age groups.

  • Why are these six design styles considered to be evergreen in the apparel market?

    -These six design styles are considered evergreen because they resonate with a wide audience, evoke nostalgia, and align with current trends and interests, making them consistently popular.

  • How does the speaker use templates to create various design styles?

    -The speaker uses templates from KD (Kite Design) to create various design styles by customizing and editing them to fit different themes and preferences.

  • What is the advantage of using templates for T-shirt design?

    -Using templates for T-shirt design offers the advantage of ease and flexibility, allowing designers to quickly adapt and modify designs to create unique products without starting from scratch.

  • Why is the speaker's observation of T-shirt styles important for businesses in the print-on-demand or streetwear industry?

    -The speaker's observation is important for businesses because understanding popular design styles helps them cater to consumer preferences, potentially leading to increased sales and customer satisfaction.

Outlines

00:00

👕 Six Popular T-Shirt Design Styles

The speaker discusses six prevalent t-shirt design styles observed during a recent pop-up market event. They detail their observations of hundreds of people's attire, focusing on the repeated design styles seen on shirts, hoodies, and jackets. The first design style highlighted is the Vintage Botanical Cottage core, appreciated for its vintage appeal and muted color palettes. The speaker uses templates from KD to illustrate these styles and discusses their popularity and potential marketability.

05:01

🏞️ Outdoor Nature Hiking Designs

The second design style is the Outdoor Nature Hiking theme, which the speaker noticed despite being in an urban setting. These designs are popular, possibly due to a growing interest in national parks and outdoor activities. The speaker notes the balanced design elements and the longing for nature, even among city dwellers. They also mention the trendiness of such designs in stores like REI and how they can be adapted for various apparel brands.

10:01

🌊 Wavy Retro Text Trend

The third design style presented is the Wavy Retro Text, which continues to be popular across various demographics. The speaker discusses the fun and groovy appeal of these designs, which often feature rounded, wavy letters that lend themselves to a vintage or retro look. They also talk about the trend's persistence and how it caters to those who want to express themselves in a fun and quirky way.

🎮 Retro Gaming Shirts

The sixth and final design style mentioned is Retro Gaming, which the speaker notes as particularly appealing to an older demographic. These designs capitalize on nostalgia, often featuring elements reminiscent of 80s and 2000s arcade gaming. The speaker differentiates these designs from specific game logos to avoid trademark issues and suggests their timeless appeal due to their association with fond memories of gaming.

Mindmap

Keywords

💡Vintage

The term 'Vintage' refers to the style or fashion from a past era, often characterized by a nostalgic or classic appeal. In the video, it is associated with clothing designs that have a 'Cottage core' aesthetic, featuring muted color palettes and botanical or mystical elements. The vintage style is popular because it evokes a sense of nostalgia and aligns with current fashion trends that appreciate the aesthetics of the past.

💡Cottagecore

Cottagecore is a trend that emphasizes a romanticized, pastoral lifestyle, often including elements of nature, homesteading, and traditional crafts. The video discusses how this style is reflected in T-shirt designs with a vintage, botanical, and mystical look, which resonates with consumers seeking a connection to a simpler, more idyllic time.

💡Streetwear

Streetwear is a category of casual clothing inspired by the fashion originating from the street subcultures. The video mentions 'streetwear botanical' as one of the design styles, which likely combines the urban aesthetic of streetwear with botanical prints, appealing to those who want to express a trendy and youthful fashion sense.

💡Astrological

Astrological designs in clothing often incorporate symbols, signs, and themes related to astrology. The video notes an 'astrological mushroom' trend, which suggests a quirky and fun approach to astrology-themed apparel, likely appealing to those interested in both mystical and whimsical design elements.

💡Outdoor Nature Hiking

This design style reflects a love for the outdoors and nature, often featuring motifs and designs that evoke hiking and outdoor adventures. The video suggests that these designs are popular because they offer a balanced aesthetic and tap into a broader cultural movement towards spending more time outdoors, even for those living in urban areas.

💡Wavy Retro Text

Wavy retro text is a design style characterized by the use of retro fonts that have a wavy or undulating appearance. The video discusses the enduring popularity of this style, which is seen on apparel like T-shirts and hoodies. It's associated with a fun and groovy vibe, appealing to those who want to express a playful and offbeat personality.

💡Retro Script

Retro script refers to a type of typography that mimics the handwritten or calligraphic styles of the past. In the context of the video, it's particularly popular on sweaters, with a single word often giving a nostalgic feel reminiscent of vintage brand logos like Coca-Cola or Pepsi. This style is favored for its simplicity and nostalgic appeal.

💡Minimal Text

Minimal text design involves the use of simple, often monochromatic text as the primary design element on clothing. The video highlights this style as being particularly popular, with examples including stacked text or single words placed in unexpected locations on the garment. This minimalist approach is versatile and easy to incorporate into various outfits.

💡Retro Gaming

Retro gaming design is inspired by the graphics and themes of classic video games, often featuring 8-bit style graphics or iconic characters from older games. The video notes that this style is popular among older demographics who have a sense of nostalgia for these games. It's a way for consumers to express their love for gaming history and culture.

💡KD (Kaleido Design)

Kaleido Design (KD) is a design software mentioned in the video that allows users to create and customize various design templates. The video demonstrates how these templates can be easily edited and incorporated into apparel designs, making it a valuable tool for designers, especially those creating content for platforms like Etsy or Shopify.

💡On-Demand Printing

On-demand printing is a business model where products are only produced when a customer orders them, reducing inventory costs and waste. The video discusses how understanding popular design styles can help sellers in on-demand printing businesses to create products that appeal to consumers and maximize sales.

Highlights

The speaker observed six major T-shirt design styles during a 6-hour popup market event.

Hundreds of people were observed wearing various design styles on their shirts, hoodies, and jackets.

Vintage Botanical Cottage core style is one of the six styles that stood out, featuring muted color palettes and vintage aesthetics.

Outdoor nature hiking designs are popular, reflecting a longing to connect with nature and outdoor activities.

Wavy retro text is a popular style, especially among women and young ladies, for its fun and groovy vibe.

Retro script with a single word is reminiscent of vintage brands like Coca-Cola, appealing to those with a nostalgic preference.

Minimal text designs are favored for their simplicity and versatility, often seen in black and white or charcoal.

Retro Gaming shirts are popular, especially among the 35 to 40+ age group, due to their nostalgic appeal.

All the observed design styles are editable templates available on the platform, allowing for customization.

The speaker provides a coupon code for KD in the description and comments for those interested in using the platform.

Designs can be easily added to projects and customized to fit different apparel and poster sizes.

The speaker emphasizes the enduring popularity of the six identified design styles, suggesting they are unlikely to go out of fashion.

The use of these design styles can maximize sales for print-on-demand businesses, streetwear brands, and apparel companies.

The speaker discusses the importance of design balance and how it appeals to consumers looking for aesthetically pleasing apparel.

The speaker notes that the popularity of certain designs may be influenced by current trends and consumer behavior.

The speaker suggests that the design styles observed can be adapted to various products beyond T-shirts, such as posters and other merchandise.

The speaker provides insights into why certain design styles might resonate with different demographics, such as the masculine appeal of outdoor nature designs.

The speaker highlights the importance of considering color palettes and their role in the appeal of vintage and retro designs.

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