I designed a Logo in 15 mins | Graphic Design Challenge!
TLDRIn this video, the designer takes on a 15-minute logo design challenge, aiming to create a logo under a strict time constraint to test their skills. They start by generating a fake brief from a random website, which leads to designing a logo for a fast fashion company named 'Poppy'. The brief specifies a word mark using the color purple, and the designer must quickly adapt to the brief's requirements. The process involves selecting a suitable font, experimenting with letter positioning and orientation, and creating a unique brand pattern using the letter 'P'. Despite the time pressure, the designer manages to produce a cohesive logo, an emblem, and a minimal brand mark, showcasing their ability to think on their feet and adapt to constraints. The video ends with a call to action for viewers to try the challenge themselves, emphasizing the importance of spontaneity and creativity in the design process.
Takeaways
- 🎨 The challenge is to design a logo within 15 minutes, testing the designer's ability to create under a time constraint.
- ⏱️ The timer starts when the designer opens Adobe Illustrator, not when generating the brief.
- 🌐 A fake brief is generated from a website for the purpose of the challenge, with the brand name 'Poppy' and a focus on fast fashion.
- 💭 The designer prefers a word mark and incorporates the color purple, as specified in the brief.
- 🔍 Research is conducted on fast fashion brands and logos for inspiration, taking about 2 minutes.
- 📝 The text 'Poppy' is used as the basis for the logo, experimenting with different fonts and styles.
- 🔄 A playful and nostalgic feel is desired, reflected in the choice of font and logo manipulation.
- 🔴 The final logo incorporates a pattern using the letter 'P' from the brand name.
- 📐 The design process involves adjustments for optical balance and visual appeal.
- 🕒 Time management is crucial, with the designer working quickly to meet the 15-minute deadline.
- 📈 The challenge demonstrates the designer's ability to think on their feet and adapt ideas in real-time.
Q & A
What is the challenge the designer is taking up in the video?
-The designer is taking up the challenge of designing a logo in under 15 minutes.
How does the designer plan to generate a brief for the logo design?
-The designer plans to generate a fake brief from a website called 'goodbrief.com' without starting the timer until the brief is generated and they open Adobe Illustrator.
What is the name of the company for which the designer is creating a logo?
-The name of the company is Poppy, a fast fashion business clothing brand.
What are the key characteristics the designer wants to convey through the logo?
-The designer wants to convey a sense of nostalgia while also being approachable, as per the brief.
What color does the designer decide to use for the logo?
-The designer decides to use the color purple for the logo, as specified in the brief.
What type of mark does the brief request for the logo?
-The brief requests a word mark for the logo, meaning no icons or mascots.
What is the deadline given in the brief for creating the logo?
-The deadline given in the brief is 5 days, but the designer has set a personal challenge to complete it in 15 minutes.
How does the designer approach the selection of the font for the logo?
-The designer spends a couple of minutes researching fast fashion brands and their logos, then selects a font that gives a nostalgic yet approachable feel, specifically choosing 'All Around Gothic'.
What is the final decision on the orientation of the letters in the logo?
-The designer decides to have an alternating orientation of the letters, with some letters facing up and others facing down, to add a fun feel to the logo.
How does the designer create a brand pattern using the logo?
-The designer uses the letter 'P' from the logo to create a seamless pattern that can be used in packaging and stores.
What additional branding elements does the designer create for the brand?
-The designer creates an emblem that can be used on caps and t-shirts, and a minimal brand mark for further branding purposes.
How does the designer feel about the final result of the challenge?
-The designer finds the process stressful but also fun and believes the final logo looks legitimate for a fast fashion brand.
Outlines
🕒 Introducing the 15-Minute Logo Design Challenge
The speaker introduces a self-imposed challenge to design a logo within a strict 15-minute timeframe. They aim to test their skills under time constraints and encourage viewers to participate in the challenge as well. The process begins with generating a fake brief from a website called 'goodbrief.com', and the timer starts as soon as the design software, Illustrator, is opened. The speaker expresses their nervousness about the challenge and hints at a possible part two if this one goes well.
🎨 Selecting the Logo Style and Typography
The speaker describes the process of selecting a font and style for the logo, considering the brand's target audience of young adults and the desired nostalgic yet approachable feel. They experiment with different fonts and settle on one that has a playful and round appearance, which fits well with the brand's name, 'Poppy'. The speaker also discusses the need to make adjustments to the logo's lettering to achieve a visually balanced and appealing design within the time limit.
🔵 Finalizing the Logo Design and Color Scheme
The speaker finalizes the logo's design, focusing on the letter 'P' and the word 'Poppy'. They decide to use a vibrant purple color to meet the brief's requirements and create a duplicate of the logo for further manipulation. The design process involves playing with the orientation of letters and experimenting with bolder styles. The speaker also creates a brand pattern using the letter 'P' and discusses the importance of a cohesive brand identity, including packaging and emblem designs.
📦 Creating a Brand Pattern and Emblem
The speaker moves on to creating a brand pattern and emblem using the letter 'P' from the logo. They use Illustrator's radial tool to create a seamless pattern that could be used across various brand touchpoints. Despite the time pressure, they manage to create a centerpiece emblem and incorporate the brand name 'Poppy Clothing' into the design. The speaker emphasizes the need for quick decision-making and adaptability within the limited time frame.
🏁 Wrapping Up the Challenge and Reflecting on the Experience
The speaker concludes the challenge by reflecting on the experience, noting the stress and excitement of working under a tight deadline. They discuss the final logo design, which includes a minimal brand mark, a brand pattern, and an emblem, all of which could be used for various branding purposes. The speaker also presents a mockup of how the logo might appear in a real-world application. They credit the challenge idea to a fellow designer, Abby Conic, and encourage viewers to take up the challenge themselves, emphasizing the importance of spontaneity and creativity in the design process.
Mindmap
Keywords
💡Graphic Design Challenge
💡Logo Design
💡Time Constraint
💡Word Mark
💡Fast Fashion
💡Illustrator
💡Color Palette
💡Brand Pattern
💡Emblem
💡Brand Mark
💡Mockup
Highlights
The challenge is to design a logo in under 15 minutes.
The designer uses a platform to generate a fake brief for the logo design.
The brief generated is for a fast fashion company named Poppy, targeting young adults with a sense of nostalgia.
The preferred logo type is a word mark using the color purple.
The designer begins the timer as soon as they open Adobe Illustrator.
Initial research is conducted on fast fashion brands and their logos.
The designer decides on a font that conveys a nostalgic yet approachable feel for the target audience.
The logo design process involves playing with the typography and arrangement of the letters.
The designer creates a unique logo by manipulating the letter 'P' and 'Y' to form an interesting pattern.
A vibrant purple color palette is chosen to represent the fast fashion brand.
The designer creates a seamless pattern using the letter 'P' as a brand asset.
An emblem is designed for use on merchandise like caps and t-shirts.
A minimal brand mark is created for versatile branding applications.
The designer emphasizes the importance of creating a fun and quirky logo to match the brand's identity.
A mockup is quickly created to visualize how the logo would look on a product.
The challenge is described as stressful but fun, and the designer encourages others to try it.
The designer credits Abby Conic for the inspiration behind the challenge.
The final logo design is a combination of a pattern, emblem, and minimal brand mark, all created within the 15-minute constraint.
