Instagram’s Algorithm CHANGED?! 😡 The EASY Way To GET FOLLOWERS on Instagram in 2024

Robert Benjamin
1 Mar 202409:55

TLDRInstagram's algorithm has undergone significant changes, affecting posting times, content type, and link handling. To increase reach and followers, it's crucial to adapt to the new best times to post: 10:30 a.m. to noon, 3:00 to 4:00 p.m., and 7:00 to 9:00 p.m., while avoiding posting on the hour or half hour. Instagram's geo-focus means posting times should align with your current time zone. Additionally, waiting at least one hour between posts is advised to maintain eligibility on users' feeds. To counteract Instagram's anti-spam measures, using a tool like ManyChat for comment-to-DM automation is recommended. Creating emotional responses in viewers is key to content going viral; focusing on the first 3 seconds and the end of the video is vital for engagement. Using high-contrast text, avoiding cluttered visuals, and ensuring descriptions are 125-150 words long can also boost content performance. The three metrics to focus on are comments, replays, and shares, with shares being particularly valuable for reaching a wider audience. Lastly, avoiding banned hashtags is essential to ensure content visibility.

Takeaways

  • 🔄 **Instagram Algorithm Update**: The algorithm has changed, affecting posting times and content types.
  • ⏰ **Best Times to Post**: New optimal times are 10:30 a.m. to noon, 3:00 to 4:00 p.m., and 7:00 to 9:00 p.m.
  • 🚫 **Avoid Posting on the Hour**: Post at odd minutes to avoid high content supply and increase reach.
  • 🌐 **Geo-Focused App**: Consider your time zone for posting to reach your ideal audience more effectively.
  • ⏱️ **Post Frequency**: Wait at least 1 hour between posts for photos and carousels to maintain eligibility on Instagram.
  • 🔗 **Link in Bio Strategy**: Use tools like ManyChat for comment-to-DM automation to avoid being marked as spam.
  • 📈 **Engagement Increase**: Leverage ManyChat's 30-day free trial to boost engagement and conversions.
  • 🎥 **Content Creation**: Start with the end in mind, focusing on creating an emotional response within the first 3 seconds and throughout the video.
  • 🖌 **Text Contrast**: Use high-contrast text (black and white) for better visibility and engagement.
  • 📝 **Description Length**: Ensure descriptions are 125-150 words to provide Instagram with data for content promotion.
  • 📊 **Metrics for Virality**: Focus on comments, replays, and shares to increase the reach and virality of your posts.
  • 🚫 **Banned Hashtags**: Avoid using banned hashtags to prevent negative impacts on your posts' visibility.

Q & A

  • What major change has occurred with Instagram's algorithm that impacts posting times and content creation?

    -Instagram's algorithm has been updated, affecting the optimal times to post and the type of content that should be created. It also marks many links as spam, which can decrease views and followers if not addressed.

  • What are the three best times to post on Instagram according to the new algorithm?

    -The three best times to post on Instagram are from 10:30 a.m. to noon, from 3:00 p.m. to 4:00 p.m., and from 7:00 p.m. to 9:00 p.m.

  • Why should you not post on the hour or half hour on Instagram?

    -Posting on the hour or half hour is not recommended because Instagram adjusts views based on the supply and demand of content. Posting at these times can lead to an oversupply of content, reducing your post's reach.

  • How can using a tool like ManyChat for comment-to-DM Automation help with increasing engagement on Instagram?

    -ManyChat, as a Meta-approved partner, allows for comment-to-DM Automation, which can significantly increase engagement by sending a link to a free resource or sign-up to users who comment a specific keyword. This method has been used by creators to go viral and increase their follower base.

  • What is the significance of invoking an emotional response in the first 3 seconds of an Instagram video?

    -Invoking an emotional response within the first 3 seconds is crucial because it hooks viewers and encourages them to continue watching. If the video does not engage viewers immediately, they are likely to swipe away.

  • Why is it important to focus on the end of the video when creating content for Instagram?

    -The end of the video is important because it's when viewers are most likely to feel an emotion that prompts them to comment, share, or engage in discussion. This emotional response is key to increasing the video's reach and viral potential.

  • What are the recommended practices for using text in Instagram posts to ensure maximum engagement?

    -To maximize engagement, use black and white text for contrast against the background, avoid adding animated emojis or memes that may detract from the content's quality, and ensure that descriptions are at least 125 to 150 words long to provide Instagram with enough data to promote the content.

  • How can increasing the number of comments, replays, and shares on an Instagram post help to increase its reach?

    -Increasing comments, replays, and shares are key metrics that Instagram uses to determine the popularity and relevance of a post. Higher engagement in these areas signals to the algorithm that the content is valuable, leading to increased visibility on the platform.

  • What is the impact of a single share on an Instagram post in terms of views?

    -A single share on Instagram can equate to up to 400 views. Therefore, the more shares a post receives, the greater the number of views, which can significantly increase the post's reach and the likelihood of appearing on the 'Explore' or 'Reels' feeds.

  • Why is it essential to avoid using banned hashtags on Instagram?

    -Using banned hashtags can negatively impact the visibility of your posts, as Instagram actively monitors and restricts the reach of content using these hashtags. It's important to stay updated on the list of banned hashtags to ensure your content can reach its intended audience.

  • What is the recommended length for videos that are most likely to go viral on Instagram?

    -The most viral videos on Instagram are typically between 5 to 7 seconds long. Shorter content is more likely to be watched in full, which is a key factor in increasing the video's reach and potential to go viral.

Outlines

00:00

🚀 Adapting to Instagram's Algorithm Update

The video discusses the recent major update to Instagram's algorithm, which has affected posting times, content type, and how links are perceived. It emphasizes the importance of adapting to these changes to increase reach and followers. The speaker shares their success in growing their following and suggests specific times to post for maximum engagement. Additionally, the video addresses the issue of Instagram marking links as spam and provides a solution using ManyChat for comment-to-DM automation. The audience is encouraged to post at non-peak times, consider their time zone, and space out posts to increase the likelihood of their content being seen.

05:02

🎨 Crafting Engaging Content for Instagram

This paragraph focuses on creating emotionally resonant content that can go viral on Instagram. It advises starting with the desired emotional outcome in mind and ensuring that the video's beginning and end are engaging. The importance of using high-contrast text, avoiding cluttered animations, and writing detailed descriptions for posts is highlighted. The speaker also emphasizes the need to focus on three key metrics: comments, replays, and shares, which are crucial for increasing reach. They provide strategies to achieve these metrics, such as creating shareable content, ensuring video completion rates, and using ManyChat to encourage comments. The video concludes with a reminder to avoid using banned hashtags to maintain visibility on the platform.

Mindmap

Keywords

💡Instagram Algorithm

The Instagram Algorithm refers to the process by which Instagram selects and orders the content that appears on users' feeds. In the video, it is mentioned that there has been a 'major update' to this algorithm, which affects posting times, content type, and how links are perceived, significantly impacting user reach and follower growth.

💡Posting Times

Posting times are the specific hours when users should post on Instagram to maximize their content's visibility. The video script indicates that the 'best times to post' have changed due to viewer psychology and the need to target the online presence of the ideal audience. It suggests posting between 10:30 a.m. to noon, 3:00 to 4:00 p.m., and 7:00 to 9:00 p.m.

💡Geof Focused

Geof focused implies that the app is increasingly considering geographical location in its content delivery. In the context of the video, it means that the time slots for posting should be considered with respect to the user's specific time zone, as Instagram is focusing more on location-based content distribution.

💡Spam Links

Spam links are URLs that are marked by Instagram as potentially harmful or undesirable, often leading to a decrease in post reach. The video discusses how Instagram's new update is marking more links as spam, which can reduce the number of conversions and the overall effectiveness of a post.

💡Comment to DM Automation

Comment to DM Automation is a feature of a tool like ManyChat that allows for direct messaging users based on their comments. The video suggests using such a tool to navigate around Instagram's spam protection measures and increase engagement by 5x, as ManyChat is a meta-approved partner.

💡Emotional Response

Emotional response is the feeling or reaction that content evokes in viewers. The video emphasizes the importance of creating content that invokes an emotional response to increase shares, comments, and views. It suggests that videos should be crafted to elicit laughter, anger, or excitement to encourage interaction.

💡Text Contrast

Text contrast refers to the visibility of text against its background, which should be high for better engagement. The video advises using black and white text for better contrast and readability, as poor contrast can lead to lower engagement and a perception of lower content quality.

💡Video Completion Rate

Video completion rate is the percentage of viewers who watch an entire video. The video script highlights that ensuring at least 80% of viewers complete the video is crucial for increasing reach, as it is one of the metrics Instagram uses to determine the success of a post.

💡Replays

Replays are when users watch a video more than once. The video suggests strategies to increase replays, such as shortening content, looping it, or speeding up the beginning to create a sense of missing out, which can lead to increased views and engagement.

💡Content Sharing

Content sharing is when users share posts with their followers or on other platforms. The video emphasizes that shares on Instagram can lead to a significant increase in views, with one share equating to up to 400 views, and is a key metric for virality and reaching a broader audience.

💡Banned Hashtags

Banned hashtags are those that Instagram has prohibited due to their misuse or violation of community guidelines. The video warns against using these hashtags as it can negatively affect the reach and visibility of posts, advising viewers to check for an updated list of banned hashtags.

Highlights

Instagram's algorithm has undergone a major update affecting posting times and content types.

To increase reach, adapt to the new best times to post: 10:30 a.m. to noon, 3:00 to 4:00 p.m., and 7:00 to 9:00 p.m.

Avoid posting on the hour or half hour to increase the chances of your post being pushed on Instagram.

Instagram is becoming more geo-focused, so post times should consider your current time zone.

Wait at least 1 hour between posts for photos and carousels to maintain eligibility on someone's page.

Using ManyChat for comment-to-DM Automation can increase engagement and avoid Instagram's spam filters.

Start with the end in mind when creating content; aim to invoke an emotional response within the viewer.

Ensure the first 3 seconds of your video hook the viewer and the end elicits a response to comment, share, or engage.

Use contrasting colors for text on Instagram to improve visibility and engagement.

Avoid using animated emojis or memes in your Instagram content as they can detract from the content's quality.

Write Instagram post descriptions between 125 to 150 words to provide Instagram with enough data to promote your content.

Comments on your posts can be increased by provoking an emotional response or offering something of value.

Aim for 80% of viewers to complete your video and focus on increasing replays to enhance reach.

Shortening content length, looping, or speeding up the beginning can encourage viewers to rewatch your videos.

Shares on Instagram are crucial for reaching a wider audience; one share can equate to up to 400 views.

Creating content that prompts sharing can lead to significant growth in followers and views.

Avoid using banned hashtags on Instagram to ensure your content is not suppressed.

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