Leveraging Generative AI to Boost SEO and Google Rankings

Table of Contents

• Comparing ChatGPT and Claude for SEO Content Creation
• Generating Internal Links with Claude
• Crafting Pillar Content with Claude
• Formatting Content for Google Rankings
• Evaluating Word Count and Output

Comparing ChatGPT and Claude for SEO Content Creation

ChatGPT has some notable limitations when it comes to SEO content creation. The main issue is that it has a very small context window, which means if you provide a lot of background information in your prompt, the output will be shortened. Additionally, ChatGPT pretends to not understand requests for specific word counts, which can result in lackluster content.

In contrast, Claude was designed specifically for long-form content creation. It can handle prompts with up to 100,000 tokens of context, allowing for very detailed setup. Claude also reliably outputs content at a requested length when asked. For example, if you request 5,000 words, it will generate around that much text.

Context Window Limitations with ChatGPT

The small context window with ChatGPT means you have to be very concise with the background details you provide to set up the content you want generated. Providing a bunch of reference materials or a detailed outline will eat into the space ChatGPT has to write the actual post. This makes it tricky to create content around topics ChatGPT may not have extensive knowledge on. You are limited in how much context you can give it to base the writing off of.

Claude's Expanded Context and Output

In testing, Claude has reliably generated thousands of words of content based on very detailed prompts spanning hundreds of background links and outline points. The larger context window allows prompts as long as 100,000 tokens. When given explicit direction to write a specific word count of content, Claude will reliably generate very close to what is requested. So if your goal is long, comprehensive content on a topic, Claude excels compared to ChatGPT.

Generating Internal Links with Claude

One very useful application of Claude's long-form writing capabilities is automatically generating internal links within pillar content and other pages.

By providing Claude a list of target internal pages to potentially link to, it can expertly incorporate contextual internal links within a post. This helps pages interconnect, bolsters site architecture, and improves SEO.

Crafting Pillar Content with Claude

Pillar content pages are cornerstone pieces of content that comprehensively cover high-value topics with the aim of ranking for important keyword phrases in SERPs.

Claude makes crafting pillar content pages almost effortless. Simply provide a targeted outline and prompt it to write several thousand words on the topic replete with internal links, images, formatting, etc. The output will be far more comprehensive and detailed than what a human could reasonably write from scratch.

Formatting Content for Google Rankings

Properly formatting content is essential for good SEO and rankings. Google can parse HTML content to understand key elements like headers, lists, tables, etc.

When generating content with Claude, you can prompt it to include strategic formatting elements. For example, requesting the inclusion of H2 and H3 headers, bulleted lists, tables, etc. This improves quality score metrics used by Google.

Evaluating Word Count and Output

When creating content for SEO, word count matters both for providing comprehensive information and meeting rankings thresholds.

A key advantage of Claude is its ability to reliably generate thousands of words of content that actually aligns with what is requested.

This allows for an effective workflow where outlines and context can be provided to Claude with confidence the output will contain the detail and length needed for pillar posts and similar long-form content used in SEO strategies.

FAQ

Q: How can Claude help create content for SEO?
A: Claude can generate long-form, keyword-optimized content that includes elements like internal links, tables, and lists that can help pages rank better on Google.

Q: What advantages does Claude have over ChatGPT?
A: Claude has a larger context window, more consistently outputs long content based on word count prompts, and seems to handle things like internal links more effectively.

Q: How do you generate internal links with Claude?
A: Provide Claude with a list of internal links from your sitemap, then prompt it to write content using a certain number of those links with keyword anchor text.

Q: What's an effective way to create pillar content?
A: Prompt Claude to write a long-form article on a broad topic that can become pillar content. Give it your internal links and ask it to include elements like tables and lists.

Q: How can Claude's content be formatted for SEO?
A: When prompting Claude, specifically request SEO optimization, formatting like tables/lists, usage of target keywords, and proper heading structure.

Q: Why is longer content not always better?
A: While long-form content can help provide more information for users and keywords for Google to index, quality and relevance of information is more important than pure word count.

Q: What word count should I aim for?
A: There is no universal 'right' word count. Focus first on providing comprehensive and useful content, then expand based on prompts if more length could benefit the post.

Q: How can I further optimize Claude's content?
A: After Claude generates content, review and edit to improve flow, fix errors, customize examples/references, and supplement with additional relevant information as needed.

Q: What about adding images?
A: Images help break up blocks of text and improve user experience. After generating text content with Claude, select relevant royalty-free image resources to illustrate the post.

Q: How often should I re-optimize existing content?
A: Review top-ranking pages every 3-6 months for optimization opportunities. Update statistics, new supporting studies, cultural references, etc. to keep content fresh.