(NEW) Motion Avatar + (Update) Url to Ads

The speaker welcomes everyone to the Thursday webinar, introduces their colleague David, and expresses excitement about the big updates and secret topics to be discussed. The webinar will cover the launch of Motion Avatar, updates for the URL to ads product, and aims to greet a global audience. David introduces himself, sharing his extensive experience in startup marketing, and both hosts emphasize the value and excitement of the upcoming content, including a special offer of five free credits for attendees.

David shares examples of how users and brands are leveraging their products. He highlights a user who translated a Spanish speech by the president of Argentina into English using their technology. Additionally, he showcases McDonald's new AI-driven marketing campaign for their Grandma McFlurry, which allows users to create personalized video messages for their grandmothers in their native languages. David demonstrates how he used the tool to send a video to his Hindi-speaking grandmother, emphasizing the emotional and personal connection enabled by the AI technology.

The hosts transition to discussing the new Motion Avatar feature, explaining how users can create dynamic avatars using a two-minute input video. They provide detailed instructions for recording a training video, including tips on lighting, background, and maintaining a consistent position. The importance of avoiding directional gestures and ensuring good audio quality is emphasized. The hosts also share their enthusiasm for the potential applications of Motion Avatar in various professional settings, showcasing its versatility and the enhanced user experience it offers.

A demonstration of the Motion Avatar creation process is shown, highlighting key aspects such as using good lighting, keeping the face centered, and maintaining a steady pace. The hosts discuss the flexibility of the tool, allowing for different recording environments and the use of professional equipment for higher quality. They mention ongoing developments to support backgrounds and more complex scenarios. Pro tips include imagining delivering a product update to an audience and ensuring clear pauses between sentences. The session aims to provide users with the best practices for creating effective Motion Avatars.

David explains how Motion Avatars can be used in the URL to ads feature, allowing for dynamic ad content creation. He demonstrates the process using a Notion URL, showing how the tool pulls product information and media to generate ad scripts. Users can customize the script, choose avatars, and add personal touches to create engaging ads. The ability to create multiple variants for A/B testing and the inclusion of high-quality avatars in diverse settings are highlighted. The goal is to help users create personalized, effective ads that resonate with their target audience.

David showcases the URL to ads tool, emphasizing its versatility in handling both e-commerce and non-e-commerce URLs. Users can drag and drop media to prioritize content and select target demographics for their ads. The tool offers multiple script options tailored to different audiences, and users can further edit these scripts. The integration of personal avatars enhances the customization, making ads more relatable and effective. David demonstrates how users can create ads in various languages and accents, catering to a global market.

David and the host discuss potential improvements and features for the URL to ads tool, such as more control over media placement and editing capabilities. They brainstorm ideas like associating specific media with parts of the script during the creation process. The hosts emphasize their commitment to continuously enhancing the user experience based on community feedback. They aim to make the tool so intuitive and effective that users can rely on it for most of their ad creation needs, reducing the need for extensive post-editing.

David previews various templates available for creating ads, showcasing the diversity in styles, settings, and avatars. He explains the final steps of the ad creation process, including selecting templates, customizing music, and ensuring high-quality output. The hosts reiterate the importance of using engaging and dynamic avatars, especially the Motion Avatars, to enhance the impact of ads. They also mention future plans for more templates and scenarios to cover a wider range of user needs.

David plays a completed ad video, demonstrating the seamless integration of Motion Avatars, media, and script. The example highlights the effectiveness of the tool in creating professional, engaging advertisements. The hosts emphasize the value of using personal avatars to maintain a unique and consistent brand presence. They also address user requests for more control over the editing process, assuring that improvements and new features are continually being developed.

The hosts briefly touch on additional features and integrations, such as personal videos with placeholders for dynamic content, partnerships with Canva and Adobe Express, and future capabilities for streaming avatars. They reiterate the importance of user feedback in shaping product development and encourage users to share their experiences and suggestions. The session concludes with an invitation to next week's webinar for a deeper dive into Haan's features and roadmap.

The hosts wrap up the webinar by announcing a special offer of five free credits for attendees. They provide instructions on how to claim the credits, emphasizing the need to create an account first. They also share a link to the McDonald's campaign for users to try out the personalized video feature. The hosts express gratitude for the community's engagement and feedback, looking forward to future webinars and continued collaboration. The session ends with well wishes and an invitation to explore the new features on the platform.