Redesigning Your Logos! (Most Common Mistakes) 🔥 Ep8

Will Paterson
6 Jun 202313:35

TLDRIn this video, the creator shares a redesign process of a climate app logo, emphasizing the importance of modernity and minimalism. The redesign focuses on a clean, professional look, with a unique 'K' symbol and a vibrant neon green color to stand out. The process involves mind mapping, sketching, and fine-tuning the logo and typography, culminating in a polished design that balances aesthetics with brand identity.

Takeaways

  • 🌿 The speaker is redesigning a logo for 'Climber Now Climate', an app that uses AI to help regulate carbon footprints.
  • 🔄 The current logo's use of generic eco-friendly elements like leaves is seen as overused and lacking uniqueness.
  • 💡 The redesign aims to incorporate a modern approach, reflecting the futuristic nature of AI and AR technology.
  • 📐 The 'K' in the logo is interesting and will be worked on to maintain visual identity while presenting a new perspective.
  • 🔍 The speaker uses mind mapping and mood boarding to generate ideas and connections for the logo design.
  • 🎨 A vibrant neon green color is chosen for the logo to make it pop, instead of the traditional natural green.
  • ✏️ Sketching begins with the idea of the 'K' being the main icon, leading to various iterations and explorations.
  • 📐 The design process involves creating a polygon out of four squares, symbolizing sharp, uncontrollable carbon emissions.
  • 👁️ The logo is refined to include a Sans-serif typeface and a visual element that can be repeated across the brand identity.
  • 🌐 The final design is tested in 3D and different mock-ups to ensure it works well in various contexts and perspectives.

Q & A

  • What is the main focus of the video?

    -The main focus of the video is to demonstrate the process of redesigning a logo for a fictional app called 'climber now climate', which helps regulate carbon footprint using AI and other technologies.

  • What are the problems identified with the current logo in the video?

    -The problems identified with the current logo include the overuse of generic eco-friendly elements like leaves, making it unremarkable, and the lack of representation of AI and AR technology, which should convey a modern and futuristic feel.

  • How does the speaker approach the logo redesign process?

    -The speaker approaches the logo redesign process by first identifying the problems with the current logo, then using mind mapping and mood boarding to generate ideas, sketching out potential designs, and finally refining the chosen design in illustration and font-making applications.

  • What is the significance of the 'K' in the redesigned logo?

    -The 'K' in the redesigned logo is significant as it serves as the main icon of the logo. It is designed to be simple, clean, and unique, representing the sharp and uncontrollable nature of carbon emissions. The 'K' is also intended to be memorable and recognizable even in a simplified form.

  • What is the role of the radial pattern or grid created in the design?

    -The radial pattern or grid created in the design serves as an additional visual element that represents the idea of emissions and protecting the planet by reducing carbon footprints. It adds a unique and dynamic aspect to the logo, enhancing its overall appeal.

  • How does the speaker ensure the logo works well in different contexts?

    -The speaker ensures the logo works well in different contexts by testing it in various mock-ups, such as a 3D representation in Illustrator, a splash screen in Photoshop, and different applications within the brand guidelines template in Figma. This helps to evaluate the logo's versatility and adaptability.

  • What is the purpose of the brand guidelines template mentioned in the video?

    -The brand guidelines template is used to help clients understand the essence of their brand, how it is different, and how it stands out. It provides a comprehensive overview of the brand's visual identity, usage guidelines, and other important aspects that contribute to a cohesive brand image.

  • What is the significance of the color choices made for the redesigned logo?

    -The color choices made for the redesigned logo are significant as they contribute to the overall mood and feel of the brand. The speaker chose a vibrant neon green to make the logo pop and stand out, while also selecting a dark, creamy white and a very dark color (not pure black) for the other elements to maintain a modern and professional look.

  • How does the speaker plan to share the redesigned logo with others?

    -The speaker plans to share the redesigned logo by showcasing it on their channel and subreddit, and also by inviting others to submit their work for a potential redesign on their Discord server. This encourages community engagement and provides opportunities for feedback and further design improvement.

  • What is the role of clear space in logo design as discussed in the video?

    -Clear space in logo design is crucial as it ensures that the logo is placed correctly and is not interfered with by other design elements. It creates a 'force field' around the logo, maintaining its integrity and ensuring that it stands out and is easily recognizable in various applications.

  • How does the speaker use technology to aid in the logo redesign process?

    -The speaker utilizes various apps and software such as Miller Node for mood boarding, Procreate for sketching and designing fonts, Illustrator for refining the logo, and Figma for creating brand guidelines. These tools enhance the efficiency and quality of the design process.

Outlines

00:00

🎨 Logo Redesign Process Introduction

The speaker, Mewal Patterson, introduces the video's purpose: to showcase the redesign of the Climber app's logo, an application that helps regulate carbon footprint using AI and other technologies. He emphasizes the importance of improving or giving a new take on logos and invites viewers to subscribe for free. The speaker identifies problems with the current logo, such as its overused eco-friendly elements and generic appearance, and expresses a desire to modernize it with a minimalist approach akin to companies like Open AI. The speaker also highlights the significance of the 'K' in the logo and plans to work on it from a different perspective, focusing on the modern side of the ecological app.

05:02

🤔 Brainstorming and Initial Sketches

The speaker discusses the brainstorming process, starting with mind mapping and mood boarding to establish connections and ideas related to the Climber app. He uses words like 'climate emergency' and 'Tech' to generate concepts and considers influences from companies like Apple and Samsung. The speaker then moves on to sketching, sharing initial ideas such as using the letter 'K' as the main icon and experimenting with shapes like a crescent moon and a leaf. He also talks about the challenges of creating a modular design and the breakthrough of simplifying the 'K' by mirroring it and creating a polygon. The speaker emphasizes the importance of the logo being memorable and recognizable.

10:04

🖋️ Refining the Logo and Typography

The speaker refines the logo by choosing a Sans-serif typeface for a clean and minimal look, focusing on the 'K' as the main element. He also discusses the addition of a visual element that can be repeated across the brand identity. The speaker uses the Procreate app to finalize the design and then imports it into Illustrator and Glyphs for further adjustments. He talks about the process of fine-tuning the logo type and creating a radial grid pattern as an icon representing emissions and protection. The speaker also shares his approach to positioning the icon in relation to the type using clear space principles.

📈 Finalizing the Design and Brand Identity

The speaker finalizes the design by experimenting with 3D effects in Illustrator and ensuring the logo works well in different perspectives. He also discusses the importance of showing the logo in context, such as in a 3D render and on a splash screen mock-up. The speaker then creates brand guidelines using Figma, which includes components that can be easily replaced with the client's own content. He emphasizes that brand guidelines help clients understand their brand's unique identity and how it stands out. The speaker concludes by inviting viewers to submit their logos for a potential redesign and thanks the sponsor, Jancy, for the video.

Mindmap

Keywords

💡Logo Design

Logo Design refers to the process of creating a unique and recognizable symbol or typography that represents a brand or company. In the video, the speaker is redesigning a logo for an app called 'climber now climate', aiming to improve its visual identity and make it more modern and professional. The redesign process involves sketching, mind mapping, mood boarding, and using design software like Adobe Illustrator and Glyphs.

💡Carbon Footprint

Carbon Footprint refers to the total amount of greenhouse gases, such as carbon dioxide, emitted into the atmosphere as a result of human activities, usually measured in units of carbon dioxide equivalents. In the context of the video, the 'climber now climate' app helps users regulate their carbon footprint using AI and other technologies, highlighting the importance of environmental sustainability and technology's role in addressing climate change.

💡AI and AR Technology

AI (Artificial Intelligence) and AR (Augmented Reality) are advanced technologies that are increasingly being integrated into various applications and industries. AI involves the development of computer systems that can perform tasks typically requiring human intelligence, while AR enhances the real world with computer-generated sensory input, often across multiple sensory modalities including visual, auditory, haptic, somatosensory, and olfactory. In the video, the speaker wants the logo to reflect the modernity of AI and AR technology, indicating a shift towards minimal and non-offensive designs that convey a sense of the future and technological advancement.

💡Mind Mapping

Mind mapping is a visual technique used for organizing information and generating new ideas. It involves creating a diagram that starts with a central concept or problem and branches out into related ideas or sub-topics. In the video, the speaker uses mind mapping to brainstorm and come up with connections that could lead to a clever logo design for the 'climber now climate' app.

💡Mood Board

A mood board is a collection of images, text, and samples that express the desired emotional feel and style of a project. It is a tool used by designers to convey their visual and emotional ideas for a design concept. In the video, the speaker creates a mood board to help define the aesthetic and emotional direction for the logo redesign, aiming to evoke a sense of future, minimalism, and ecological consciousness.

💡Typography

Typography is the art and technique of arranging type or layout to make written content legible, readable, and visually appealing. It involves choosing typefaces, font sizes, line spacing, and other design elements to enhance the overall presentation of text. In the video, the speaker focuses on typography as a crucial aspect of the logo redesign, selecting a Sans-serif typeface for its clean and minimal qualities that align with the modern aesthetic of the app.

💡Brand Identity

Brand identity is the visual and emotional representation of a brand, encompassing all the elements that shape the public's perception of the brand, such as logo, colors, fonts, and overall design style. It is a critical component of marketing and branding strategies, as it helps differentiate a company from its competitors and create a memorable experience for the audience. In the video, the speaker emphasizes the importance of brand identity by creating a logo that not only looks good but also effectively communicates the brand's values and purpose.

💡Design Process

The design process refers to the series of steps or stages that designers go through to create a final product, from initial concept and research to execution and refinement. It often involves problem-solving, ideation, sketching, prototyping, and testing. In the video, the speaker outlines their design process for redesigning the logo, which includes identifying problems with the current logo, brainstorming ideas through mind mapping and mood boarding, sketching, and fine-tuning the design in digital tools.

💡Clear Space

Clear space, in the context of logo design, refers to the area surrounding the logo that is kept free from other design elements to ensure the logo stands out and is not visually cluttered. It acts as a protective zone that maintains the logo's visibility and recognizability. In the video, the speaker uses clear space to position the redesigned logo and its accompanying icon, ensuring proper placement and balance within the composition.

💡3D Visualization

3D visualization is the process of creating a three-dimensional representation of a two-dimensional design, giving it depth and a more realistic appearance. This technique can help designers and clients visualize how a logo or other design elements might look in a more dynamic and immersive environment. In the video, the speaker uses Adobe Illustrator's 3D capabilities to add depth to the redesigned logo, providing a new perspective and showcasing how the logo could appear in a more立体 context.

💡Brand Guidelines

Brand guidelines are a set of rules and standards that define the specific visual and verbal elements that make up a brand's identity. They include details on logo usage, color palettes, typography, imagery, and tone of voice, ensuring consistency across all brand communications. In the video, the speaker creates a brand guidelines template in Figma to help the client understand the essence of their brand and how to maintain consistency in its presentation.

Highlights

The speaker, Patterson, is discussing the redesign of a logo for a climate regulation app called Climber Now.

The Climber Now app uses AI and other technologies to help users regulate their carbon footprint.

The original logo's design is considered generic due to the overuse of leaf motifs common in eco-friendly logos.

The speaker aims to modernize the logo to reflect the advanced technology used in AI and AR within the app.

The speaker believes minimal and non-offensive logos are key to representing modernity and the future.

The unique visual identity within the letter 'K' of the original logo is acknowledged by the speaker.

The redesign process begins with mind mapping and mood boarding to establish connections and ideas related to the product.

The speaker uses the app Miller Node for collecting images and creating mood boards, aiming for a design that evokes a specific feeling or vibe.

A vibrant neon green color is chosen for the logo to make it stand out, rather than a natural green often used by ecological companies.

The speaker sketches various ideas, including a dynamic logo where the 'K' becomes the main icon.

The concept of a modular design is explored, allowing for flexibility and adaptability in the logo's application.

The speaker refines the logo design by creating a polygonal 'K' that represents the sharp and uncontrollable nature of carbon emissions.

A sans-serif typeface is chosen for the logo to maintain a clean and minimal aesthetic.

The speaker uses the Glyphs app to design custom fonts, providing more control over typography than Illustrator.

The logo is fine-tuned with attention to clear space, ensuring proper placement and balance of design elements.

The speaker emphasizes the importance of showing the logo in context and creating brand guidelines to help clients understand their brand's identity.

The redesign process is open to public participation through a subreddit, where users can submit their logos for potential redesign.

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