SORA + Adobe = AI Video God Mode!

AI Samson
17 Apr 202414:32

TLDRAdobe has unveiled its AI video project with groundbreaking features set to revolutionize video editing in Premier Pro. The update introduces generative b-roll, allowing users to create additional video sequences with simple text prompts, reducing the need for external AI tools or stock footage. Adobe's own AI model, Firefly, and third-party generators like Sora Runway will be integrated, offering more creative freedom. Another innovative tool is generative extend, which can lengthen shots by generating new frames, providing seamless editing options. The object addition and removal feature with smart masking and tracking will simplify the process of replacing or removing moving objects in a scene. Content credentials will be added for transparency regarding AI-generated content. These advancements aim to enhance productivity, streamline editing tasks, and shift the focus towards storytelling, promising a significant leap in video creation quality and efficiency.

Takeaways

  • 🎬 Adobe is integrating AI into Premier Pro with new features that will revolutionize video editing.
  • 📽️ Generative B-roll allows users to create additional video sequences within Premiere without external tools.
  • 🚀 Adobe's AI, Firefly, and third-party models like Sora Runway and Pika will be accessible within Premiere Pro for enhanced video generation.
  • ✍️ Simple text prompts will enable the generation of video clips that fit the narrative, reducing the need for stock footage hunting.
  • 📈 Generative Extend tool can lengthen shots by creating new frames, offering more editing freedom.
  • 🔍 Object addition and removal tools will streamline the process of selecting, replacing, or removing moving objects in a video sequence.
  • 📸 AI-based smart masking and tracking will make it easier to edit out unwanted elements like boom mics or logos.
  • 📝 Content credentials aim to provide transparency about the use of AI in video creation, although their effectiveness in practice remains to be seen.
  • 📈 Premiere Pro's non-destructive editing ensures that original footage can always be restored post-editing.
  • 📚 Existing AI features in Premiere Pro, such as text-based editing and speech enhancement, are already aiding in efficiency and quality improvement.
  • ⏺️ The AI video revolution is set to enhance productivity, reduce repetitive tasks, and shift the focus towards storytelling and creativity in video production.

Q & A

  • What is the significance of Adobe's AI video project for video editing?

    -Adobe's AI video project is significant because it introduces generative AI features to Premier Pro that will fundamentally change the way videos are edited and created. It allows for the creation of extra sequences, generative extension of shots, and object addition or removal, enhancing productivity and focusing more on storytelling.

  • How does generative b-roll work within Premier Pro?

    -Generative b-roll in Premier Pro enables users to create additional video sequences without the need for external AI video tools. It uses simple text prompts to generate video clips that fit the narrative, reducing the time spent on searching for b-roll shots in stock footage.

  • What is the role of Adobe's AI Firefly video model in the new features?

    -Adobe's AI Firefly video model is integral to the new features as it allows for the generation of custom video content based on text prompts. It is used in conjunction with the object edition feature to add or change objects within footage, enhancing the creative possibilities within video editing.

  • How does the generative extend tool help with video editing?

    -The generative extend tool allows editors to make shots longer by generating new frames at the beginning or end of a clip. This provides more flexibility in editing without resorting to slowing down footage or using other imperfect methods.

  • What is the purpose of the object addition and removal tools in Premier Pro?

    -The object addition and removal tools utilize AI-based smart masking and tracking to easily and quickly select and edit moving objects over time. This allows editors to replace or remove objects in a shot, such as unwanted items or elements that need to be excluded.

  • How does Adobe ensure transparency in the use of AI for video generation?

    -Adobe is introducing content credentials, which aim to provide clarity on when generative AI has been used to create a video. This feature will make it transparent which model was used in the creation of the media, although the effectiveness of this in preventing the removal of such credentials is still a topic of debate.

  • What is the potential impact of these AI features on the video editing process?

    -The AI features have the potential to greatly increase productivity in video editing by reducing tedium and repetitive tasks. They allow editors to focus more on storytelling and creativity, potentially elevating the quality and quantity of video production.

  • What third-party generative AI models are mentioned to be integrated with Premier Pro?

    -The script mentions Sora Runway and Pika as examples of third-party generative AI models that could be integrated with Premier Pro, offering editors more choices and flexibility in their video editing workflow.

  • How does the text-based editing feature in Adobe Premier Pro work?

    -Text-based editing in Adobe Premier Pro uses AI to automatically transcribe the entire video into text. Editors can then highlight sections of text and delete them, with the software making the corresponding cut in the video. It also identifies long pauses and allows for their easy removal.

  • What is the auto reframe feature in Premier Pro?

    -Auto reframe is an AI-powered feature in Premier Pro that automatically tracks the most interesting part of a landscape-mode clip and adapts it into a portrait video. This is particularly useful for repurposing long-form videos into shorter formats.

  • What is the morph cut tool in Premier Pro used for?

    -The morph cut tool in Premier Pro is used to smoothly cover cuts in a video by blending two shots together. It works well for removing awkward pauses in talking head videos, allowing for tighter and more seamless editing.

  • How does the AI audio category tagging feature in Premier Pro benefit video editors?

    -AI audio category tagging in Premier Pro automatically identifies and tags the type of audio used in a video. This helps editors to quickly understand the audio content and make informed decisions during the editing process.

Outlines

00:00

🎬 Adobe's AI Video Project and Premier Pro Features

Adobe has unveiled its AI video project, introducing transformative features to Premier Pro. The first feature allows for the direct generation of b-roll within the software, reducing the need for external AI tools and streamlining the process of creating additional video sequences. Users can generate video clips using simple text prompts, which can illustrate complex or fictional concepts, and serve as placeholders for planning. Adobe also mentioned the integration of their proprietary AI model, Adobe Firefly, and third-party video generators like Sora and Runway into Premier Pro. The second feature, generative extend, enables users to extend video clips by generating new frames, offering more precise control over editing without resorting to less ideal methods like slowing down footage. Lastly, object addition and removal tools powered by AI smart masking and tracking will simplify the process of selecting and altering moving objects within a scene, enhancing editing efficiency and creativity.

05:00

🔍 Object Editing and Content Credentials in AI Video

The paragraph delves into the capabilities of Adobe's object editing feature, which combines AI-based smart masking and tracking to easily select and modify moving objects across video frames. This allows for the addition or removal of objects, such as replacing items in a shot or eliminating unwanted elements like boom mics or logos. Adobe's commitment to transparency is highlighted through the introduction of content credentials, which will label when AI has been used in video creation, although the speaker expresses skepticism about the effectiveness of this feature. The paragraph also discusses the non-destructive nature of edits in Premier Pro, ensuring that original footage can always be restored. Generative extend is further explored, with a demonstration of how it can add frames to shots using Adobe's Firefly model, promising seamless integration and innovation in video editing. The speaker also compliments Adobe for its integration with third-party apps and the potential of these AI video generators to enhance video editing workflows.

10:02

📚 Existing AI Features in Adobe Premier Pro

The final paragraph highlights some of the existing AI features in Adobe Premier Pro that users might not be aware of. One such feature is text-based editing, which transcribes video into text and allows for easy deletion of sections, including long pauses. Other features include AI audio category tagging, a speech enhancement tool for improving audio quality, and auto reframe, which uses AI to convert landscape videos into portrait mode for repurposing content. Morph cut is another tool that smoothly blends two shots to cover cuts in videos, particularly useful in talking head footage. The paragraph concludes with the speaker's enthusiasm for the ongoing AI video revolution and an invitation for viewers to subscribe for updates on AI developments.

Mindmap

Keywords

💡AI Video Project

An AI Video Project refers to the development and integration of artificial intelligence into the process of video editing and creation. In the context of the video, Adobe's AI video project involves the use of generative AI features within Adobe Premiere Pro to enhance video editing capabilities. This includes generating b-roll, extending shots, and object addition/removal, which are designed to streamline the video production process.

💡Generative B-roll

Generative B-roll is a feature that allows users to create additional video sequences or supplementary footage directly within the editing software without the need for external tools. As mentioned in the video, Adobe Premiere Pro will enable users to generate video clips using simple text prompts, which can be particularly useful for illustrating complex or hard-to-capture concepts.

💡Adobe Firefly Video Model

The Adobe Firefly Video Model is an AI-based video generation platform that Adobe is developing. It is designed to allow users to generate videos and edit them within Adobe's ecosystem. The model is highlighted in the video as a tool for creating new content, including adding or changing objects within footage, which can transform how editors work with video content.

💡Generative Extend

Generative Extend is a tool that enables users to prolong the duration of video shots by generating new frames. This feature is significant as it offers a solution to extend shots without compromising quality or resorting to less desirable editing techniques such as slowing down the footage. It provides more flexibility and precision in the editing process.

💡Object Addition and Removal

Object Addition and Removal involves the use of AI-based smart masking and tracking tools to easily select and modify moving objects within a video sequence. This feature allows editors to replace or remove unwanted elements, such as boom mics or logos, with a high degree of precision. It is showcased in the video as a means to enhance the quality of video content by removing distractions and adhering to copyright requirements.

💡Content Credentials

Content Credentials is a concept introduced by Adobe to provide transparency about the use of AI in video creation. The idea is to indicate when generative AI has been used to create a video and which model was used. This is intended to maintain integrity and provide information about the content's origin, although the video expresses some skepticism about the effectiveness of this approach.

💡Non-Destructive Editing

Non-Destructive Editing is an editing philosophy where the original footage remains unaltered, and all edits are applied in a way that can be reversed or modified without quality loss. Adobe Premiere Pro is noted for this approach, allowing editors to make changes without the fear of permanently affecting the original content.

💡Text-Based Editing

Text-Based Editing is a feature in Adobe Premiere Pro that uses AI to transcribe video content into text. This allows editors to manipulate the video by editing the text, which is then reflected in the video. It simplifies the editing process, especially for removing pauses or making precise cuts, as demonstrated in the video.

💡AI Audio Category Tagging

AI Audio Category Tagging is a feature that automatically categorizes the type of audio present in a video clip. This helps editors to quickly identify and manage different audio tracks, enhancing the efficiency of the post-production process.

💡Speech Enhancement Tool

The Speech Enhancement Tool is an AI-driven feature designed to improve the quality of speech in audio recordings. It can help to reduce background noise and enhance the clarity of speech, making it a valuable tool for improving the audio quality in video production.

💡Auto Reframe

Auto Reframe is an AI-powered feature that allows editors to automatically adjust landscape-oriented video to fit a portrait format. This is particularly useful for repurposing content for different types of media or social platforms that require vertical video.

💡Morph Cut

Morph Cut is a tool within Adobe Premiere Pro that helps to seamlessly blend two video shots together, effectively covering jump cuts. This is especially useful in谈话头视频 (talking head videos) where it can help to create a smoother narrative flow by removing awkward pauses.

Highlights

Adobe announces its AI video project with generative AI features coming to Premiere Pro.

Three key features will change video editing and creation forever.

Generative b-roll can be created directly in Premiere Pro without using another AI video tool.

Simple text prompts will generate video clips tailored for your story.

AI Firefly video model and third-party video generators like Sora Runway will be integrated into Premiere Pro.

Generative extend tool can add new frames to extend shots for fine-tuning edits.

Object addition and removal tools will allow for easier selection and modification of moving objects in a shot.

AI-based smart masking and tracking will streamline the process of editing out unwanted elements.

Content credentials aim to provide transparency about when generative AI has been used in video creation.

Adobe is committed to integrating with third-party apps, offering editors more choices for models that work best with their footage.

Premiere Pro's existing AI features include text-based editing, AI audio category tagging, and speech enhancement.

Auto Reframe uses AI to convert landscape mode clips into portrait videos for repurposing long-form content.

Morph Cut tool helps cover cuts in videos by blending two shots together.

The AI video revolution is set to increase productivity and reduce repetitive tasks in video editing.

Adobe's new features are expected to arrive in Premiere Pro within the year.

The integration of generative AI into the full filmmaking process will shift the focus to storytelling and creativity.

Early research and explorations with Adobe, OpenAI, Runway, and other partners will provide editors with the best models for their projects.

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