This NEW Ai Threatens To Make Designers "Go Away" (Is It That Bad?)

Satori Graphics
7 Dec 202307:11

TLDRThe video discusses the potential impact of a new AI tool called Cole, developed by Microsoft, which can generate graphic designs based on text prompts. It raises concerns about job displacement for designers but also highlights Cole's innovative editing capabilities. The tool has been tested on various projects and is said to excel in creating covers, headers, and posters. Despite the AI advancements, the video argues that skilled designers with strong fundamentals will continue to thrive in the industry, emphasizing the importance of entrepreneurial skills and diverse revenue streams.

Takeaways

  • 🤖 A new AI tool named Cole, developed by Microsoft, threatens to automate aspects of graphic design.
  • 🎨 Cole can generate images and text for design projects based on user input, like a Christmas concert poster.
  • 🔍 The AI uses a unique approach by consolidating SVG elements and training on 100,000 high-quality graphic design images from the internet.
  • 🚫 Concerns are raised about the AI's use of images without proper rights, echoing similar issues in the AI industry.
  • 🛠️ Cole allows for easy editing of text and fonts, and the ability to change visual elements individually, which is a significant feature.
  • 👨‍💻 For AI developers, Cole's capabilities are exciting, but for professional designers, it poses a potential threat to their job security.
  • 📈 Despite AI advancements, the graphic design industry continues to grow, with a 4.2% increase in the UK in 2022.
  • 🎭 Cole's designs are criticized for lacking personality and a designer's touch, suggesting that AI has not yet mastered the art of design.
  • 🔧 Users of Cole still need to actively make design decisions, indicating that skilled designers' expertise remains valuable.
  • 💡 The video suggests that being an entrepreneur with design skills can lead to diverse revenue streams beyond traditional graphic design work.
  • 🌐 The growth of the graphic design industry and the opportunities for skilled designers to succeed contradict the 'doom and gloom' narrative around AI.

Q & A

  • What is the name of the AI tool developed by Microsoft that threatens to make designers 'go away'?

    -The AI tool developed by Microsoft is called Cole.

  • What is the main feature of Cole that allows users to generate graphic design projects?

    -Cole allows users to type in a graphic design project idea and then generates not only the image but also the text associated with it.

  • How does Cole's approach to AI differ from previous AI tools in terms of text generation?

    -Cole consolidates all SVG elements into one unified image layer, extracts the background layer, and describes that in text, which is a different approach from previous AI tools.

  • What was the training data source for Cole's background modeler?

    -The background modeler of Cole was trained on 100,000 high-quality graphic design images from the internet.

  • What is the main advantage of Cole over other AI tools when it comes to editing specific elements within an image?

    -Cole allows users to click on the text to change it or the font and to type in new prompts for different visual elements individually, which is more efficient than regenerating the image repeatedly.

  • What is the current status of Cole in terms of product development?

    -Cole is not a finished product yet; it is more of a framework that will be used to create a finished product in the future.

  • What are the key objectives for the scalable high-quality graphic design generation system as stated by the developers of Cole?

    -The objectives include requiring minimal effort from users, producing accurate and high-quality typography information for various purposes, and offering a flexible editing space.

  • How did the researchers test Cole's performance in graphic design?

    -The researchers tested Cole on 200 different graphic design projects, including advertisements, event promotions, and marketing materials, and compared its performance with other AI tools.

  • What is the speaker's opinion on the impact of Cole on the job market for graphic designers?

    -The speaker expresses concern that Cole might be worrying for designers, but also acknowledges that strong fundamental design skills can still carve out a career in the industry.

  • What does the speaker suggest about the current state of the graphic design industry and its growth?

    -The speaker suggests that the graphic design industry is growing, with a 4.2% growth in the UK in 2022, and that there are many opportunities for designers with strong skills.

  • What advice does the speaker give to graphic designers regarding the use of AI tools like Cole?

    -The speaker advises graphic designers to focus on being more entrepreneurial, exploring different revenue streams, and building a following and community to open up various opportunities.

Outlines

00:00

🤖 AI in Graphic Design: Cole's Innovations and Concerns

This paragraph introduces a new AI tool named Cole, developed by Microsoft, which combines elements from Meta's AI and chat GBT version 4. Cole allows users to input a design concept, such as a Christmas concert poster, and generates both the image and text. The tool stands out for its ability to edit text and fonts directly, as well as individual elements within the design, like changing a grocery bag's style. Despite the potential for AI to replace jobs, the speaker expresses initial skepticism about the quality of AI-generated designs and the impact on professional designers. The developers claim Cole will be a high-quality, scalable design system requiring minimal user effort. The tool has been tested on various projects and is said to excel in generating covers and posters, with superior editing capabilities compared to its rivals.

05:02

📈 The Resilience of Graphic Design Careers Amidst AI Advancements

The second paragraph discusses the resilience of the graphic design industry despite AI advancements. Google Trend results show increased interest in graphic design careers, with a dip in November and December. The UK graphic design industry experienced growth in 2022, suggesting continued expansion. The speaker argues that strong fundamental design skills can secure a career in the industry, citing successful designers like Joseph and Ceso who have diversified revenue streams. The paragraph emphasizes the importance of being entrepreneurial, leveraging design skills in various ways, and building a community to open new opportunities. The speaker concludes by encouraging designers to focus on skills that AI cannot replicate and to shape their future proactively.

Mindmap

Keywords

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think and act like humans. In the context of the video, AI is being discussed as a potential threat to graphic designers due to its ability to generate designs autonomously. The script mentions an AI tool named 'Cole' developed by Microsoft, which is capable of creating graphic designs based on textual prompts, indicating how AI is advancing in the creative field.

💡Graphic Designers

Graphic designers are professionals who combine art and technology to communicate ideas through visual means. The video script suggests that AI advancements, particularly the Cole tool, could potentially impact the job security of graphic designers by automating the design process. The script also discusses the concerns and potential implications of AI on the profession.

💡Cole

Cole is the name of the AI tool mentioned in the video script, developed by Microsoft. It is designed to generate graphic designs based on user-provided project ideas and descriptions. The tool's ability to produce both images and text raises questions about the future of graphic design and the role of human designers in the creative process.

💡SVG

SVG stands for Scalable Vector Graphics, which is an XML-based vector image format for two-dimensional graphics with support for interactivity and animation. In the script, Cole's approach to graphic design involves consolidating all SVG elements into a unified image layer, which the AI then uses to generate designs. This technique is part of what makes Cole's design generation process unique.

💡Typography

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The video script critiques AI's historical performance in mastering typography, suggesting that AI has struggled with aligning text and choosing appropriate fonts. However, Cole's development aims to improve AI's capability in this area.

💡Image Layer

An image layer refers to a single component of an image that can be manipulated independently of other layers. In the context of the video, Cole's process involves extracting the background layer from a consolidated SVG and describing it in text, which is a key step in the AI's design generation process.

💡High-Quality Graphic Design

High-quality graphic design implies the creation of visually appealing and effective designs that meet professional standards. The script discusses how Cole is trained on high-quality images to improve its design generation capabilities. The developers of Cole aim for the AI to produce designs that are not only accurate but also of high quality, which is a central theme in the debate about AI's impact on the design industry.

💡Editing Space

Editing space in the video refers to the flexibility and range of options available for users to modify and adjust the generated designs. Cole's developers emphasize the importance of a flexible editing space, allowing users to make changes to the text, font, and visual elements of the design with minimal effort.

💡Cookie Cutter

The term 'cookie cutter' is used metaphorically in the script to describe designs that lack originality and personality, suggesting that they are generic and mass-produced. The speaker uses this term to criticize the designs generated by Cole, implying that they do not possess the unique touch of a human designer.

💡Entrepreneur

An entrepreneur is someone who creates a new business, bearing most of the risks and enjoying most of the rewards. The video script suggests that in the current age, it is beneficial for graphic designers to adopt an entrepreneurial mindset, exploring different revenue streams and creating opportunities beyond traditional design work. This advice reflects a broader trend in the industry towards diversification and innovation.

💡Revenue Streams

Revenue streams refer to the different sources of income that a business or individual can generate. In the context of the video, the speaker encourages graphic designers to explore various revenue streams, such as selling materials to other designers or building a following and community, to ensure financial stability and growth in their careers.

Highlights

A new AI tool called Cole has been developed by Microsoft, combining elements from Meta's AI and Chat GBT version 4.

Cole allows users to input a design concept and generates both images and text.

AI's historical struggles with text generation are noted, questioning Cole's capabilities in typography and font selection.

The developers of Cole have consolidated SVG elements and trained their AI on 100,000 high-quality graphic design images.

Concerns about AI training on images without proper rights usage are raised.

Cole's revolutionary feature allows direct editing of text and fonts, and generating different visual elements with new prompts.

Cole is not a finished product but a framework for future development.

The goal for Cole is to create a scalable, high-quality graphic design generation system requiring minimal user effort.

Cole was tested on 200 graphic design projects, outperforming rivals in generating covers, headers, and posters.

The AI's editing capabilities for specific elements within an image are highlighted as superior to other AI tools.

The generated designs by Cole are criticized for lacking personality and a designer's touch.

Cole still requires user input for font and placement adjustments, emphasizing the need for skilled designers.

The potential impact of Cole on the job market for graphic designers is discussed, with concerns about lower-tier designers being pushed out.

Despite AI advancements, the graphic design industry continues to grow, with a 4.2% increase in the UK in 2022.

Strong fundamental design skills are emphasized as essential for carving out a successful career in the industry.

The importance of being an entrepreneur and having multiple revenue streams in the design industry is highlighted.

The video suggests that having design skills opens up various opportunities and avenues for success.

Building a following and community as a graphic designer can open different doors and opportunities.

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