Why Struggling Fast-Food Brands Are Turning to AI

Morning Brew Daily
2 May 202427:17

TLDRIn this episode of the Morning Brew Daily Show, hosts Neal Freyman and Toby Howell discuss various economic and business topics. They start with Starbucks' stock performance, then move on to LinkedIn's introduction of games to increase user engagement. The show highlights a new partnership between Wendy's and Cinnabon, and touches on the Federal Reserve's decision to keep interest rates elevated due to persistent inflation. The hosts also delve into the impact of high interest rates on different income groups and how it affects consumer spending, particularly in the fast-food industry. They note that while some fast-food brands are struggling, Wingstop is defying the trend with a focus on value and digital transactions. The episode concludes with discussions on Elon Musk's decision to fire the Tesla Supercharger team, the rise in digital camera sales, the increasing prevalence of myopia, the ideal movie length according to audience preferences, and LinkedIn's new gaming feature aimed at boosting user retention.

Takeaways

  • 📉 Starbucks faced a stock market downturn, indicating that consumer spending habits are changing.
  • 🎮 LinkedIn introduced games to increase user engagement on the platform, following the trend set by The New York Times.
  • 🍩 Wendy's partnership with Cinnabon resulted in a new product that is easy to eat and focuses on the most enjoyable part of a cinnamon roll.
  • 📈 Despite high inflation, the U.S. economy remains resilient, with older, wealthier Americans continuing to spend.
  • 💰 The Federal Reserve did not change interest rates, signaling they will remain elevated as inflation has not yet returned to target levels.
  • 🚗 Elon Musk's decision to fire the Tesla Supercharger team highlights a strategic shift towards autonomous driving and potential cash flow issues.
  • 🍔 Fast food brands like McDonald's and Starbucks are experiencing sales declines as consumers become more price-conscious.
  • 📈 Wingstop is an outlier with increasing sales, emphasizing value and a strong digital presence as key factors in its success.
  • 🤖 AI and generative AI are being explored by fast food brands to improve customer experience and operations.
  • 📈 Digital camera sales saw a rise in Japan, possibly due to a nostalgia trend and the desire for higher quality images than smartphones can provide.
  • 🧐 Nearsightedness is on the rise globally, with spending on corrective lenses and related expenses reaching $7.2 billion annually in the U.S.

Q & A

  • Why did Starbucks' stock perform poorly on the market?

    -Starbucks' stock was negatively impacted due to its first quarterly sales decline since the pandemic in 2020, which the CEO attributed to a more cautious consumer approach to spending.

  • What is LinkedIn launching that could potentially increase user engagement on their platform?

    -LinkedIn is launching games, which are available once per day, in an effort to increase user engagement and time spent on the platform.

  • What is the partnership between Wendy's and Cinnabon?

    -Wendy's and Cinnabon have partnered to create a new product called the Cinnabon pull apart, which is a warm cinnamon sugar rolled dough with a dollop of signature cream cheese frosting.

  • Why did the Federal Reserve decide not to change interest rates?

    -The Federal Reserve chose not to change interest rates because inflation has not yet returned to its target levels, and they need greater confidence that price growth is moderating before lowering borrowing costs.

  • How has the economy remained resilient despite high interest rates?

    -The economy has remained resilient due to strong hiring and consumer spending, particularly from older Americans who are less affected by higher interest rates and have seen their wealth grow due to the stock market and housing market.

  • Why are fast food earnings important indicators of consumer spending?

    -Fast food earnings serve as indicators of consumer spending because they reflect how people are feeling about their financial situation and their willingness to spend on non-essential items.

  • What is the current sentiment among consumers regarding spending at fast food restaurants?

    -Consumers are becoming more price-conscious and are pulling back on spending at fast food places, opting to spend on grocery stores instead.

  • Which fast food restaurant is defying the trend of stagnation in the sector?

    -Wingstop is defying the trend with a 21.6% increase in sales last quarter and its stock skyrocketing by 90% over the past year.

  • Why did Elon Musk decide to fire the team running Tesla's electric vehicle charging business?

    -Elon Musk decided to fire the team to save money and reorient the company around autonomous driving, despite the importance of the Supercharger network for EV adoption.

  • What is the net worth of Changpeng Zhao, the founder of Binance?

    -Changpeng Zhao's net worth is $43 billion, making him the richest inmate in American history after being sentenced to four months in prison for money laundering violations.

  • What is the estimated percentage of the global population that will need corrective lenses for nearsightedness by 2050?

    -Researchers estimate that about 50% of the global population will need corrective lenses for nearsightedness by 2050 if current rates continue.

Outlines

00:00

📉 Starbucks' Stock Performance & Corporate America's Competitive Landscape

The first paragraph discusses the stock market performance of Starbucks, which experienced a downturn, and the increasing competitiveness in corporate America with the introduction of LinkedIn games. The hosts, Neal Freyman and Toby Howell, also talk about the launch of a new Morning Brew Daily mug and its popularity among listeners. They mention the Wendy's Cinnabon pull apart as a delightful treat and discuss the Federal Reserve's decision not to change interest rates, reflecting the ongoing struggle with inflation and the economy's resilience despite high interest rates.

05:01

🍔 Fast Food Earnings Indicate Consumer Spending Trends

This paragraph explores the earnings of fast food giants like McDonald's, Starbucks, Domino's, and Burger King's parent company, which all suggest that consumers are becoming more cautious with their spending. The discussion highlights a shift in consumer behavior, with middle and lower-income individuals cutting back on fast food expenditures and focusing more on grocery shopping. The paragraph also contrasts this trend with the continued spending power of higher-income individuals. Fast food chains are focusing on affordability and promotions to attract customers, with Starbucks launching new products to re-engage its customer base. Wingstop is highlighted as an outlier with increasing sales and stock value, attributed to its focus on value, quality, and digital business strategies.

10:01

🚗 Tesla's Unexpected Move with its EV Charging Business

The third paragraph is centered around Tesla's surprising decision to fire its electric vehicle charging team. This move is particularly baffling given the importance of charging infrastructure for the widespread adoption of electric vehicles. Elon Musk's tweet assures that the Supercharger network will continue, albeit at a slower pace. The discussion suggests that Tesla may be reallocating resources from the charger network to focus on autonomous driving technology due to a cash crunch and a shift in company vision. The implications of this decision for the EV industry and Tesla's role within it are considered.

15:06

💰 Crypto Exchange Founders' Divergent Fates

This section provides a comparison between Changpeng Zhao (known as CZ), the founder of Binance, and Sam Bankman-Fried, highlighting their contrasting approaches to legal allegations and the resulting differences in their sentences and net worth. CZ is set to serve four months in prison for money laundering violations, while SBF received a 25-year sentence for stealing customer funds. The paragraph also notes the recent uptick in the crypto market, suggesting CZ's wealth may continue to grow even during his incarceration.

20:06

📈 Revival of Digital Cameras and the Rise of Myopia

The fifth paragraph covers the unexpected rise in digital camera sales volumes in Japan, marking the first increase since 2010. The resurgence is attributed to a trend of nostalgia and the desire for a more retro or authentic feel in photography, similar to the vinyl record revival. The paragraph also addresses the growing concern of myopia, with estimates suggesting that by 2050, half of the global population will need corrective lenses for nearsightedness. The role of close-up screen time and the benefits of spending time outdoors in mitigating myopia are discussed.

25:08

🎬 Optimal Movie Length and LinkedIn's Foray into Gaming

The final paragraph touches on the perceived ideal length for a movie, with a poll suggesting that 92 minutes is the sweet spot for audiences. The discussion contrasts this preference with the trend of increasingly longer movies and the controversy surrounding Martin Scorsese's film, which offered bathroom breaks. The paragraph concludes with LinkedIn's launch of new games on its platform, aiming to increase user engagement and time spent on the site, following the successful model of The New York Times' games app.

Mindmap

Keywords

💡Fast-Food Brands

Fast-food brands refer to businesses that serve food quickly and typically at a low cost. In the context of the video, struggling fast-food brands are turning to AI to improve their operations and customer service. This is a response to increased competition and changing consumer behaviors.

💡Artificial Intelligence (AI)

AI is the field of computer science that emphasizes the creation of intelligent machines capable of performing tasks that would usually require human intelligence. In the video, it is discussed how fast-food brands are leveraging AI to streamline their services, possibly through automation and data analysis to better cater to consumer demands.

💡Corporate America

Corporate America refers to the set of large businesses that operate in the United States. The term is often used to discuss the collective actions and influence of these businesses on the economy and society. In the video, it is mentioned that competition is becoming more intense in Corporate America with LinkedIn launching games, indicating a shift towards more employee engagement and leisure activities within the corporate environment.

💡LinkedIn Games

LinkedIn Games are a new feature on the professional networking platform LinkedIn, which allows users to play games as a form of engagement on the platform. The video discusses this development as a strategic move by LinkedIn to increase user interaction and retention, following the trend set by other media companies like The New York Times.

💡Inflation

Inflation is the rate at which the general level of prices for goods and services is rising, and subsequently, the purchasing power of currency is falling. The video talks about how inflation has remained high despite expectations for it to fall, affecting economic decisions and consumer behavior.

💡Interest Rates

Interest rates are the cost of borrowing money and represent the frequency at which banks and other financial institutions will charge for the use of their money. In the video, it is mentioned that the Federal Reserve did not change interest rates, which are kept high to combat inflation. The decision impacts consumer spending and the overall economy.

💡Consumer Spending

Consumer spending refers to the amount of money consumers spend on goods and services. The video highlights that consumer spending is still robust despite high interest rates, indicating the resilience of the economy. However, it also notes a shift in spending patterns, with consumers becoming more cautious and price-sensitive.

💡Economic Resilience

Economic resilience is the ability of an economy to withstand or recover quickly from economic shocks or downturns. The video discusses how various sectors of the economy, such as older Americans with established wealth, have remained strong despite challenges like inflation and high interest rates.

💡Digital Transformation

Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how businesses operate and provide value to customers. The video mentions that fast-food brands are focusing on digital transformation, particularly Wingstop, which has seen significant growth by leveraging digital platforms and customer data.

💡Generative AI

Generative AI refers to artificial intelligence systems that can create new content, such as images, music, or text. In the video, it is mentioned that brands are experimenting with generative AI to enhance customer interaction and provide innovative services, like a generative AI app by KFC and Pizza Hut for customer inquiries.

💡Elon Musk

Elon Musk is an entrepreneur and CEO known for his work with companies like Tesla and SpaceX. The video discusses his decision to fire the team running Tesla's electric vehicle charging business, which was unexpected given the importance of charging infrastructure for electric vehicle adoption. This decision raises questions about Tesla's strategic direction and commitment to EVs.

Highlights

Starbucks' stock took a hit, raising questions about the brand's market performance.

LinkedIn is introducing games to increase corporate America competition and user engagement.

The launch of a Morning Brew Daily mug featuring the catchphrase 'Let's ride, Neal'.

Wendy's partners with Cinnabon to offer a convenient and delicious pull-apart pastry.

The Federal Reserve maintains interest rates at elevated levels due to persistent inflation.

Despite high interest rates, the economy and hiring remain strong, puzzling policymakers.

Older Americans, less affected by interest rates, continue to drive spending in the economy.

Fast food brands like McDonald's and Starbucks report a shift to more cautious consumer spending.

Fast food companies are focusing on affordability and promotions to attract consumers.

Wingstop's sales are up, defying the trend of stagnation in the fast food sector.

Wingstop is leveraging digital platforms and customer data to enhance its market position.

Elon Musk's decision to fire the Tesla EV charging team raises questions about the company's direction.

Changpeng Zhao, founder of Binance, has been sentenced to prison but remains extremely wealthy.

Digital camera sales in Japan saw an increase, possibly due to a retro trend and influencer popularity.

The prevalence of myopia is increasing globally, with an estimated 50% of the population expected to be nearsighted by 2050.

Outdoor activities are suggested as a way to prevent or reduce the effects of myopia in children.

LinkedIn introduces games to its platform to increase user engagement and retention.

The introduction of games on LinkedIn follows a trend of media companies using games to boost user interaction.