OpenAI's GPT-Image-1 Model Explained | New AI Image Generator for Developers & Businesses (2025)

DataLift
23 Apr 202503:17

TLDROpenAI has introduced GPT-Image-1, a new AI image generation model available via API. It quickly gained popularity, with over 130 million users creating more than 700 million images in its first week. GPT-Image-1 is now integrated into applications like Adobe Figma, Canva, and HubSpot, allowing users to create and edit images, logos, and marketing materials. The model follows the same safety guidelines as ChatGPT and does not use customer data for training. Pricing is based on tokens, with costs varying for text, image input, and output tokens. Low-quality images cost around $0.02, medium quality $0.07, and high quality $0.19.

Takeaways

  • 🚀 OpenAI has introduced a new image generation model called GPT-Image-1, which is now available in the API.
  • 📈 The previous image generation feature by OpenAI became extremely popular, with over 130 million users creating more than 700 million images in just the first week.
  • 🔗 GPT-Image-1 is integrated into various applications such as Adobe Figma, HJ, and Canva, allowing users to design and edit images directly.
  • 🎨 Canva is exploring ways to integrate GPT-Image-1 for creating and editing logos, while GoDaddy and HubSpot are using it for marketing purposes.
  • 🎥 The model can also be used for generating recipes and shopping lists on Instacart, and for editing videos in video applications.
  • 🛡️ GPT-Image-1 follows the same safety guidelines as GPT-4, ensuring that it is safe to use.
  • 🚫 OpenAI does not use customer API data for training or other purposes.
  • 💰 The pricing for GPT-Image-1 is based on tokens: text input tokens cost $5 per million, image input tokens cost $10 per million, and image output tokens cost $40 per million.
  • 💸 The cost to create images is approximately $0.02 for low quality, $0.07 for medium quality, and $0.19 for high quality.
  • 💡 Users can experiment with GPT-Image-1 via the API if they have access, or create an account to try it out.

Q & A

  • What is the name of the latest image generation model introduced by OpenAI?

    -The name of the latest image generation model introduced by OpenAI is GPT-Image-1.

  • How popular was the image generation feature introduced by OpenAI last month?

    -The image generation feature introduced by OpenAI last month quickly became very popular, with over 130 million users around the world creating more than 700 million images in just the first week.

  • Which applications have integrated the GPT-Image-1 model?

    -The GPT-Image-1 model has been integrated into various applications, including Adobe Figma, HJ, and Canva. It is also being explored for integration with GoDaddy, HubSpot, Instacart, and video editing applications.

  • What safety guidelines does the GPT-Image-1 model follow?

    -The GPT-Image-1 model follows the same safety guidelines as GPT-4 or image generation in ChatGPT, ensuring it is safe to use.

  • Does OpenAI use customer API data for training purposes?

    -No, OpenAI does not use customer API data for training or other purposes.

  • How is the pricing for GPT-Image-1 structured?

    -The pricing for GPT-Image-1 is based on tokens. Text input tokens cost $5 per million, image input tokens cost $10 per million, and image output tokens cost $40 per million.

  • What is the cost to create different quality levels of images using GPT-Image-1?

    -The cost to create a low-quality image is approximately $0.02, a medium-quality image is $0.07, and a high-quality image is $0.19.

  • What are some potential use cases for GPT-Image-1 in applications like Canva and HubSpot?

    -In Canva, GPT-Image-1 can be used to create and edit logos. In HubSpot, it can be used to build marketing materials.

  • Can GPT-Image-1 be used to generate recipes and shopping lists?

    -Yes, GPT-Image-1 can be used to generate recipes and shopping lists, as demonstrated with its integration in applications like Instacart.

  • Is GPT-Image-1 available for developers to use via API?

    -Yes, GPT-Image-1 is available for developers to use via the OpenAI API.

  • What are the advantages of integrating GPT-Image-1 into design and editing applications?

    -Integrating GPT-Image-1 into design and editing applications allows users to quickly generate and edit images, logos, and other visual content, enhancing productivity and creativity.

Outlines

00:00

🤖 Introduction to GPD Image One

The video script introduces OpenAI's latest image generation model, GPD Image One, which has been integrated into the API. This model has gained immense popularity, with over 130 million users worldwide creating more than 700 million images in just the first week. It has been incorporated into various applications such as Adobe Figma, HJ, and Canva, allowing users to design and edit images, logos, and other visual content. The model is also available on platforms like GoDaddy for marketing and HubSpot for generating recipes and shopping lists. The safety guidelines for GPD Image One are the same as those for GPT-4, ensuring user data is not used for training or other purposes. Pricing for the model is based on tokens, with text input tokens costing $5 per million, image input tokens at $10 per million, and image output tokens at $40 per million. This allows users to create low-quality images for $0.02, medium-quality images for $0.07, and high-quality images for $0.19. The script concludes by encouraging viewers to explore the tool via the API.

Mindmap

Keywords

💡OpenAI

OpenAI is a leading artificial intelligence research laboratory that develops advanced AI models and technologies. In the context of this video, OpenAI is the organization responsible for introducing the GPT-Image-1 model, which is a significant development in the field of AI image generation. The video highlights how OpenAI's innovations are being integrated into various applications to enhance user experiences, such as Adobe Figma and Canva.

💡GPT-Image-1

GPT-Image-1 is the latest image generation model introduced by OpenAI. It is a multimodal model that can generate images based on text inputs. This model is a key focus of the video, as it demonstrates the capabilities of AI in creating high-quality images for various purposes, such as designing logos, generating marketing materials, and editing videos. The video mentions that GPT-Image-1 has quickly gained popularity, with over 130 million users creating more than 700 million images in just the first week.

💡API

API stands for Application Programming Interface. It is a set of rules and protocols for building and interacting with software applications. In this video, the GPT-Image-1 model is integrated into the OpenAI API, allowing developers and businesses to use its image generation capabilities in their own applications. For example, the video mentions that Canva is exploring ways to integrate GPT-Image-1 into its platform, enabling users to create and edit images directly within the application.

💡multimodal model

A multimodal model is an AI model that can process and generate data from multiple types of inputs, such as text, images, or audio. In the context of this video, GPT-Image-1 is described as a multimodal model because it can take text inputs and generate corresponding images. This capability is crucial for the applications mentioned in the video, such as generating marketing materials on HubSpot or creating recipes and shopping lists on Instacart.

💡Adobe Figma

Adobe Figma is a popular design tool used by professionals for creating user interfaces, logos, and other graphic designs. The video mentions that GPT-Image-1 has been integrated into Adobe Figma, allowing designers to leverage AI-generated images to enhance their design process. This integration demonstrates how AI can be used to streamline creative workflows and provide new possibilities for designers.

💡Canva

Canva is a widely-used graphic design platform that enables users to create various types of visual content easily. The video notes that Canva is exploring ways to integrate OpenAI's GPT-Image-1 model. This integration would allow users to generate and edit images directly within Canva, making it easier for them to create logos, marketing materials, and other designs using AI-generated content.

💡safety guidelines

Safety guidelines refer to the ethical and regulatory standards that AI models must follow to ensure they do not generate harmful or inappropriate content. In this video, it is mentioned that GPT-Image-1 adheres to the same safety guidelines as ChatGPT, ensuring that the images generated are safe and appropriate for users. This is an important aspect of the model's deployment, as it helps maintain trust and reliability in the AI-generated content.

💡pricing

Pricing refers to the cost associated with using the GPT-Image-1 model through the OpenAI API. The video provides detailed pricing information, stating that text input tokens cost $5 per million, image input tokens cost $10 per million, and image output tokens cost $40 per million. This pricing structure allows users to estimate the cost of generating images of different qualities, such as low-quality images costing around $0.02, medium-quality images around $0.07, and high-quality images around $0.19.

💡HubSpot

HubSpot is a comprehensive inbound marketing and sales platform that helps businesses attract visitors, convert leads, and close customers. In the context of this video, GPT-Image-1 can be used within HubSpot to generate marketing materials, such as images for social media posts or email campaigns. This integration highlights how AI can be leveraged to enhance marketing efforts and improve efficiency.

💡Instacart

Instacart is an online grocery delivery and pick-up service. The video mentions that GPT-Image-1 can be used to generate recipes and shopping lists on Instacart. This application demonstrates how AI can be integrated into everyday services to provide personalized and convenient experiences for users, such as suggesting recipes based on available ingredients and creating shopping lists accordingly.

Highlights

OpenAI has introduced the latest image generation model named GPT-Image-1.

GPT-Image-1 was introduced last month and quickly became popular with over 130 million users.

Users created more than 700 million images in the first week.

The model has been integrated into various applications like Adobe Figma and HJ.

Canva is exploring ways to integrate GPT-Image-1.

GPT-Image-1 can be used for designing and editing logos.

The model can be used for marketing on platforms like GoDaddy and HubSpot.

It can generate recipes and shopping lists on Instacart.

GPT-Image-1 can also be used for video editing.

The model follows the same safety guidelines as GPT-4.

Customer API data is not used for training or other purposes.

Pricing is based on tokens: $5 per million text input tokens.

Image input tokens cost $10 per million.

Image output tokens cost $40 per million.

Low-quality images can be created for approximately $0.02.

Medium-quality images cost around $0.07.

High-quality images cost around $0.19.