SearchGPT: OpenAI's New AI Search Prototype

Developers Digest
25 Jul 202405:01

TLDROpenAI introduces SearchGPT, a prototype AI search feature offering fast, relevant answers with clear sourcing. Unlike ChatGPT, it includes autocomplete and inline citations, providing transparency on information origins. OpenAI aims to collaborate with publishers for content integration and display control, addressing concerns over content scraping. The platform will also allow publishers to manage their presence in search results, distinguishing it from AI training data. SearchGPT is positioned as a key internet navigation tool, respecting and protecting journalism.

Takeaways

  • 🔍 SearchGPT is a new AI search prototype by OpenAI, designed to provide fast and timely answers with clear and relevant sources.
  • 📝 The response format is similar to Perplexity, aligning with OpenAI's branding and utilizing generative UI components for features like weather queries.
  • 💡 SearchGPT includes an autocomplete feature, enhancing user experience compared to ChatGPT which lacks this functionality.
  • 🔗 The prototype emphasizes the visibility of sources, with inline references and a panel displaying all links, which could appease publishers concerned about attribution.
  • 🤝 OpenAI is working with publishers to integrate their news and articles directly into SearchGPT, giving them control over how their content is displayed.
  • 🗣️ Users can ask follow-up questions, with references provided throughout the answers, ensuring transparency about the information's origin.
  • 📰 The product aims to partner with publishers and creators, addressing past controversies and aiming to respect and protect journalism.
  • 🛠 Publishers will have a way to manage their appearance in SearchGPT, although the details of this feature are not fully explained.
  • 🚫 SearchGPT is distinct from training OpenAI's generative AI models, and websites can opt out of being included in the training data corpus.
  • 🏢 OpenAI has made deals with partners, likely to be integrated into SearchGPT, and positions itself similarly to how Apple News did with publishers.
  • ✍️ The prototype will work on areas like local information and commerce, and will incorporate user and publisher feedback for improvement.

Q & A

  • What is SearchGPT and what does it aim to provide?

    -SearchGPT is a new AI search prototype announced by OpenAI. It aims to provide fast and timely answers with clear and relevant sources, enhancing the user's ability to find information efficiently.

  • How does the user interface of SearchGPT differ from that of ChatGPT?

    -SearchGPT includes an auto-complete feature, which is not present in ChatGPT. It also displays sources inline and provides a panel of links, making the sourcing of information more prominent and easily accessible.

  • What is the significance of the inline references and tooltip feature in SearchGPT?

    -The inline references and tooltip feature allow users to quickly see where the information is coming from, enhancing transparency and trust in the sources of the information provided.

  • How does SearchGPT plan to work with publishers and creators?

    -SearchGPT is partnering with publishers and creators to integrate their news and articles directly into the search feature, giving them control over how their content is displayed and ensuring a symbiotic relationship between technology and content providers.

  • What controversy did Perplexity face recently, and how does SearchGPT aim to avoid similar issues?

    -Perplexity faced controversy due to dissatisfaction from Forbes journalists over how their content was displayed. SearchGPT aims to avoid similar issues by partnering with publishers and giving them more control over their content's display in search results.

  • How does SearchGPT differentiate itself from OpenAI's generative AI Foundation models?

    -SearchGPT is explicitly about search and is separate from the training of OpenAI's generative AI Foundation models. It allows sites to be surfaced in search results even if they opt out of being included in the training data for AI models.

  • What is the role of publishers in the development of SearchGPT?

    -Publishers play a crucial role in SearchGPT by providing high-quality, reliable information. They are also given the opportunity to manage how they appear in search results, ensuring their content is presented effectively.

  • What are some of the future areas that SearchGPT plans to work on?

    -SearchGPT plans to work on areas such as local information and commerce, aiming to provide a comprehensive search experience that caters to a wide range of user needs.

  • How will user and publisher feedback be incorporated into SearchGPT?

    -SearchGPT will be incorporating feedback from both users and publishers into the prototype, allowing for continuous improvement and better alignment with the needs and expectations of its audience.

  • What is the importance of the partnership between SearchGPT and content providers?

    -The partnership is important as it ensures that the search results are based on high-quality, trustworthy information from reputable sources, which is essential for the effectiveness and credibility of the AI-powered search.

  • How does SearchGPT address the issue of content scraping and crawling?

    -While the script does not provide specific details on how SearchGPT addresses content scraping and crawling, it emphasizes the importance of respecting and protecting journalism and publishers, suggesting a more collaborative approach with content providers.

Outlines

00:00

🚀 Introduction to Search GPT Prototype

The video introduces Search GPT, a new AI prototype by OpenAI designed to provide fast, timely answers with clear and relevant sources. It features a user interface similar to Perplexity, with generative UI components for queries like weather. The prototype includes an autocomplete function and inline references, offering a transparent view of information sources with tooltips and a dedicated panel. OpenAI aims to appease publishers by working closely with them to integrate news and articles directly, giving publishers control over how their content is displayed.

🔍 Search GPT's Focus on Publisher Partnerships

The video discusses OpenAI's efforts to partner with publishers, addressing concerns raised by Forbes journalists over Perplexity's result display. OpenAI is launching a feature for publishers to manage their search appearance, emphasizing the importance of symbiotic relationships between technology and content. Quotes from publisher executives highlight the goal of making AI search a key way to navigate the internet while valuing and protecting journalism.

📘 Publisher Control and Search GPT's Distinct Role

The video notes that Search GPT is separate from training OpenAI's generative AI models. It allows websites to be included in search results even if they opt out of being part of the training data corpus. This distinction is important as it gives publishers more control over their online presence. The video also mentions that OpenAI will be working on areas like local information and commerce, incorporating user and publisher feedback into the prototype.

Mindmap

Keywords

💡SearchGPT

SearchGPT is a new AI search prototype developed by OpenAI. It is designed to provide fast and timely answers with clear and relevant sources. In the video, it is highlighted as a temporary prototype that aligns with OpenAI's branding and aims to enhance user experience with its generative UI components, such as displaying weather information dynamically.

💡AI search feature

The AI search feature refers to the capability of SearchGPT to offer responses that are not only quick but also informed by current and pertinent data. The script mentions that the feature is expected to have auto-complete functionality, which is a notable addition compared to other AI chat platforms like ChatGPT.

💡Perplexity

Perplexity is likely a reference to another AI model or platform that OpenAI has developed or is in comparison with. The video script suggests that SearchGPT's responses will be similar to those from Perplexity, indicating a consistency in the style and quality of AI-generated content.

💡Generative UI components

Generative UI components are elements of the user interface that dynamically create and display content based on user queries. The script mentions that when asking about the weather, these components would generate a response in real-time, showcasing the adaptability of SearchGPT's interface.

💡Auto-complete

Auto-complete is a feature that predicts and suggests completion of a user's input based on their initial characters or common search patterns. The script notes that SearchGPT includes this feature, which is a user-friendly addition to enhance the search experience and speed up the query process.

💡Sources

In the context of the video, sources refer to the origins of the information provided by SearchGPT. The script emphasizes the inline display of references and a panel of links, indicating a commitment to transparency and allowing users to trace the origins of the information they receive.

💡Publishers

Publishers are entities that create and distribute content, such as news organizations or content creators. The script discusses OpenAI's intention to work with various publishers to integrate their content into SearchGPT, ensuring a rich and diverse information pool and addressing concerns about how content is displayed and credited.

💡References

References in the script denote the citations or indications of where the information provided by SearchGPT originates. They are presented prominently both inline and in a panel, emphasizing the importance of source credibility and traceability in the search results.

💡Controversy

The controversy mentioned in the script refers to disputes that arose with the display of results by an AI platform, possibly Perplexity, which led to dissatisfaction among some Forbes journalists. This controversy underscores the importance of how AI platforms handle and credit information from various sources.

💡Partnership

Partnership in this context refers to the collaborative relationship between OpenAI and various content publishers or creators. The script suggests that OpenAI is actively seeking to form partnerships to enhance the quality and diversity of information available through SearchGPT, and to address concerns about how content is presented.

💡Search results

Search results are the outcomes presented to a user after they input a query into SearchGPT. The script explains that even websites that opt out of being part of the training data for AI models can still appear in search results, indicating a separation between the search functionality and the training of AI models.

💡Symbiotic relationship

A symbiotic relationship, as mentioned in the script, refers to a mutually beneficial arrangement between technology providers like OpenAI and content creators or publishers. It suggests that for AI-powered search to be effective, it must be built on a foundation of high-quality, reliable information provided by trusted sources.

Highlights

SearchGPT is OpenAI's new AI search prototype offering fast and timely answers with clear and relevant sources.

The search feature has a temporary prototype that aligns with OpenAI's branding and includes generative UI components.

Users can input queries and receive responses similar to those from Perplexity, with autocomplete functionality not found in ChatGPT.

Search results include inline references and tooltips showing the source of information, enhancing transparency.

A panel displays all source links prominently, addressing concerns from publishers about how their content is presented.

OpenAI is working with publishers to integrate news and articles directly, giving them control over answer display.

Publishers are appeased by the clear display of sources and the partnership with OpenAI for content integration.

Follow-up questions are supported, similar to the experience with Perplexity, with extensive references provided.

OpenAI is partnering with publishers and creators, addressing past controversies regarding content display and scraping.

SearchGPT distinguishes itself from training OpenAI's generative AI foundation models and allows opt-out for training data.

Publishers can manage their appearance in SearchGPT, indicating a level of control over search result presentation.

SearchGPT aims to become a key way people navigate the internet, valuing, respecting, and protecting journalism and publishers.

OpenAI has struck deals with publishers that may be integrated into SearchGPT, similar to Apple News' approach with publishers.

The relationship between technology and content in SearchGPT is described as symbiotic, with a focus on protecting providence.

OpenAI is working on incorporating local information and commerce into SearchGPT, expanding its utility.

User and publisher feedback will be incorporated into the prototype to refine and improve the search experience.

SearchGPT is positioned as a new way for readers to discover content, reminiscent of Apple News' launch with publishers.

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