The new cold email scripting trick that is taking over…

Instantly
12 Jul 202407:44

TLDRThe video discusses a new cold email scripting method that has proven effective post-Google's policy changes. It emphasizes five core fundamentals for crafting emails that avoid spam filters and secure meetings. The speaker shares a sample email and critiques its outdated approach, then outlines a modern template focusing on a concise subject line, personalization using AI tools like instantly AI, addressing a specific challenge faced by the recipient, offering a solution, and a low-friction call to action. The script also guides viewers on how to implement these strategies using instantly AI, from creating an API key to setting up personalized prompts for high open and response rates.

Takeaways

  • 📧 The importance of a concise subject line in cold emails, ideally one to three words, to increase open rates.
  • 🔍 Personalization in cold emails is crucial, using AI tools like instantly AI to tailor the message to the recipient.
  • 🤖 Utilizing AI to create personalized content based on the recipient's known challenges or interests, such as a podcast they were featured in.
  • 📉 Acknowledging the ineffectiveness of traditional cold email templates due to Google's policy changes and the need for a new approach.
  • 📈 The two primary concerns of recipients when receiving a cold email: whether the sender knows them and if the sender is legitimate.
  • 📝 The five core fundamentals for effective cold email scripting: subject line, personalization, identifying challenges, offering a better perspective, and a low-friction call to action.
  • 📆 Suggesting a specific time for a meeting in the email can make it easier for the recipient to respond positively.
  • 📈 The use of AI in crafting email content can significantly improve response rates by demonstrating knowledge about the recipient.
  • 📝 The process of setting up an API key and pre-funding credits on platforms like open.com for AI integration.
  • 📋 Organizing leads with relevant information such as names, emails, company details, and personalized material for AI to use.
  • 💡 The demonstration of creating AI prompts and outputs for email personalization, showcasing the integration of AI in the email scripting process.

Q & A

  • What recent change by Google has made cold email outreach more challenging?

    -Google has recently changed its cold email policy, making it harder for companies to avoid getting caught up in spam filters and having their accounts blocked.

  • What is the main purpose of the video mentioned in the transcript?

    -The main purpose of the video is to show a new method for cold email script writing that can help businesses book more meetings despite the recent changes in Google's policy.

  • What are the five core fundamentals mentioned in the script for effective cold email scripting?

    -The five core fundamentals are not explicitly listed in the script, but they imply having a concise subject line, personalization, identifying a challenge the recipient faces, offering a perspective on a better way, and a low-friction call to action.

  • What is the recommended length for a subject line in a cold email according to the script?

    -The subject line should be one to three words long, simple, and to the point.

  • How can AI be utilized to personalize cold emails effectively?

    -AI can be used with tools like instantly AI, which has an AI prompting tool that helps in creating personalized content easily.

  • What is an example of a personalized challenge that could be called out in a cold email?

    -An example given in the script is 'competing in this crowded market for the hot button issue of unified data,' which is personalized based on the recipient's industry and known challenges.

  • What is the suggested format for a call to action in a cold email?

    -The call to action should be interest-based and low friction, making it easy for the recipient to say yes without having to make time on their schedule or do anything complicated.

  • What is the significance of using a podcast link or similar material for personalization in a cold email?

    -Using a podcast link or similar material allows the sender to demonstrate knowledge of the recipient's work or interests, which can help in building rapport and increasing the chances of a positive response.

  • How can the effectiveness of a cold email template be tested and improved using instantly AI?

    -By uploading the email template and relevant data into instantly AI, one can utilize the platform's AI capabilities to generate personalized content, test outputs, and refine the email based on the results.

  • What is the main advantage of using instantly AI's AI props feature for cold email campaigns?

    -The main advantage is that it allows for the creation of highly personalized and targeted content, which can significantly increase the response rate and effectiveness of cold email campaigns.

Outlines

00:00

📧 Cold Email Evolution

This paragraph discusses the recent changes in Google's cold email policy and its impact on companies. Some are struggling with spam filters and blocked accounts, while others are successfully booking meetings using a simple trick. The speaker introduces a new method for writing scripts that involves five core fundamentals and shares a cold email sample. The sample is a conversation with 'John' from Qi Research, offering potential collaboration and a meeting. The paragraph highlights the ineffectiveness of the sample template in the current year (2024) and sets the stage for discussing improvements.

05:01

🔑 Crafting Effective Cold Emails

The second paragraph delves into the strategy for creating effective cold emails with a high response rate. It emphasizes the importance of the subject line, personalization, identifying challenges faced by the recipient, offering a better perspective, and a low-friction call to action. The speaker provides a step-by-step guide on setting up a campaign using a platform like Open.com, including creating an API key, organizing leads, and utilizing AI tools for personalization. The process involves generating a concise summary from a podcast, identifying potential struggles, and crafting a compelling email that demonstrates knowledge of the recipient's work and offers a solution to their challenges.

Mindmap

Keywords

💡Cold Email

A cold email is an unsolicited message sent to potential customers or business partners who have not previously agreed to receive communications from the sender. In the context of the video, cold emails are used for outreach to book meetings and establish business relationships. The script discusses the challenges and strategies for effectively sending cold emails, especially in light of Google's policy changes.

💡Spam Filters

Spam filters are tools used by email services to automatically detect and sort unwanted or unsolicited emails into a separate folder, typically called the 'spam' or 'junk' folder. The video mentions that some companies are having a hard time with their emails getting caught in spam filters, which can be detrimental to their outreach efforts.

💡Outreach

Outreach in a business context refers to the act of initiating contact with potential customers, partners, or clients to establish a relationship or promote a product or service. The video emphasizes the importance of effective outreach strategies through cold email scripting to book meetings and grow business.

💡Script Writing

Script writing for cold emails involves crafting a message that is persuasive, personalized, and relevant to the recipient. The video provides insights into a new method for script writing that can help businesses achieve a higher response rate and successfully book meetings.

💡Subject Line

The subject line of an email is the short summary that appears in the recipient's inbox and serves as the first point of contact. The video suggests that an effective subject line should be concise, typically one to three words, and should not be misleading, as it plays a crucial role in getting the email opened.

💡Personalization

Personalization in the context of cold emails means tailoring the message to the recipient, often by referencing specific information about them or their business. The script discusses the use of AI tools like 'instantly AI' to facilitate personalization, which can significantly improve the effectiveness of the email.

💡Challenge

In the script, a 'challenge' refers to a problem or issue that the recipient of the email might be facing. Identifying and addressing such challenges in the email can help establish rapport and show that the sender understands the recipient's needs or situation.

💡Perspective

Offering a perspective in the email involves presenting a viewpoint or suggestion on how the recipient could improve their current situation or achieve their goals. The video suggests that providing a perspective can be a persuasive element in the email script, showing the recipient how the sender's solution could be beneficial.

💡Call to Action (CTA)

A call to action is a statement or question that prompts the recipient to respond or take some form of action, such as scheduling a meeting or learning more about a product. The video emphasizes the importance of creating a low-friction, interest-based CTA that is easy for the recipient to say 'yes' to.

💡API Key

An API key is a unique code passed in by computer programs when making requests to an API (Application Programming Interface). In the context of the video, creating an API key for a platform like 'open.com' is a step in setting up the use of AI tools for email personalization and campaign management.

💡AI Prompting Tool

An AI prompting tool is a software application that uses artificial intelligence to generate text based on given prompts or data. The video mentions the use of such a tool to facilitate the personalization of cold emails, making the process easier and more efficient.

Highlights

Google has changed its cold email policy, making outreach more challenging.

Some companies are successfully booking meetings using a simple trick in their email scripts.

The trick involves five core fundamentals for effective script writing.

The sample email script provided is outdated and may not work well in 2024.

The first two questions a prospect asks are 'Does this person know me?' and 'Are you legit?'

A successful cold email campaign starts with a subject line of one to three words.

Personalization is key, and AI tools like Instantly can help with this.

Identifying and addressing a challenge faced by the recipient is crucial for engagement.

Offering a perspective on a better way and presenting a solution is an effective approach.

An interest-based, low-friction call to action makes it easy for recipients to respond positively.

Using AI to generate personalized content can significantly improve email response rates.

The example subject line 'CDP contract' is operational and concise.

Gathering data from sources like podcast previews can provide personalized content for emails.

Competing in a crowded market and unified data are hot button issues that can be addressed in emails.

Creating simple but warm handshakes with pre-vetted contacts is a strategy for success.

Using Instantly's AI prompts can help generate personalized and engaging email content.

Creating an API key and pre-funding credits on platforms like Open.com is necessary for using AI tools.

Mapping leads and custom variables in campaign tools is crucial for effective email campaigns.

Using AI to generate a test output for email personalization can help refine the approach.

Previewing and refining the email script in AI tools like Instantly ensures the message is compelling.

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