Klaviyo Segment Builder-Klaviyo Segmentation Tool

Example

Segmenting customers who have 'Opened Email' at least once in the last 30 days.

Scenario

A marketer wants to reward engaged subscribers with a special offer. By targeting those who have shown recent engagement, the campaign can be more effectively tailored to an interested audience, improving conversion rates.

Example

Creating a segment for customers where 'Total Spent' is greater than $500.

Scenario

Identifying high-value customers for exclusive loyalty programs or promotions. This segmentation helps in delivering personalized appreciation to customers who contribute significantly to the business revenue, fostering loyalty.

Example

Targeting customers who have not made a purchase in the last 90 days.

Scenario

To re-engage lapsed customers, a business could send a series of emails with special discounts or updates about new products that might interest them. This strategy aims to remind customers of the brand and encourage repeat purchases.

Example

Segmenting users who have viewed a product but not purchased in the last 7 days.

Scenario

This allows for targeted follow-up campaigns, such as sending reminder emails with product benefits or offering a limited-time discount to encourage purchases. It's a direct way to nudge potential customers towards making a decision.