Crisis Communication Planner-Crisis Strategy & Communication Aid

Example

Identifying potential crises such as natural disasters, product recalls, or PR scandals, and developing tailored response strategies.

Scenario

For a manufacturer, scenario planning might involve preparing for a potential product recall by identifying key messages for consumers, regulatory bodies, and the media, along with a step-by-step plan for the recall process.

Example

Crafting nuanced messages tailored to different stakeholders including employees, customers, investors, and the public.

Scenario

In the event of a financial downturn, creating specific messages that reassure investors about the company's long-term stability, inform employees about job security, and communicate to customers how the situation is being managed to minimize impact on service quality.

Example

Advising on transparency, speed of response, and demonstrating empathy.

Scenario

When dealing with a service outage, guiding a tech company through the process of quickly acknowledging the issue, providing regular updates on the resolution progress, and showing understanding for customer frustrations.

Example

Helping to draft press releases, social media posts, internal memos, and other communication materials.

Scenario

Following a workplace incident, assisting in the creation of an internal memo that addresses the incident's details, the steps taken to ensure employee safety, and resources available for employee support.